Colgate Max White
Colgate Max White lists 16 ingredients on its label, 16 decoded. See what each one does, its irritancy and comedogenic tendency, and its status in national inventories.
Ingredients overview
Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.
Ingredients are listed in label order; the order reflects the label only, not exact concentrations.
Highlights
Free of alcoholFree of parabensFree of siliconesFree of mineral oilFree of essential oilsFree of formaldehyde releasersContains PEGContains sulfatesContains EU-26 allergensContains fragrance
Formulation view Whitening toothpaste with hydrated silica and tetrasodium pyrophosphate dual-abrasive system. Sorbitol/glycerin base, sodium fluoride for cavity protection, cocamidopropyl betaine for mild foaming, xanthan gum for viscosity, menthol and dyes for flavor and color. Suitable for daily whitening and oral care. Formulator note: pyrophosphate chelates metal ions for stain removal but requires careful compatibility with cationic surfactants to prevent flocculation.E · AI inference · to be verified
Key ingredients
- HUMECTANT
- SorbitolPEG-12
- SOLVENT
- Aqua
- ABRASIVE
- Hydrated Silica
- DENATURANT
- Glycerin
- CLEANSING
- Sodium Lauryl Sulfate
- FLAVOURING
- Aroma
- BINDING
- Xanthan Gum
Other ingredients
Tetrasodium PyrophosphateCocamidopropyl BetaineSodium FluorideSodium SaccharinHydroxypropyl MethylcelluloseMentholCI 74160CI 74260.
Skim through
| Ingredient | What it does | Irr. · Com. | Rating |
|---|---|---|---|
| Sorbitol | HUMECTANT, FRAGRANCE, SKIN CONDITIONING, PERFUMING | 0 · 0 | Green |
| Aqua | SOLVENT | 0 · – | Green |
| Hydrated Silica | ABRASIVE, ABSORBENT, ANTICAKING, BULKING, OPACIFYING, VISCOSITY CONTROLLING | 1 · – | Green |
| Glycerin | DENATURANT, HAIR CONDITIONING, HUMECTANT, ORAL CARE, SKIN PROTECTING, SOLVENT, VISCOSITY CONTROLLING, PERFUMING, FRAGRANCE, SKIN CONDITIONING - HUMECTANT | 0 · 0 | Green |
| PEG-12 | HUMECTANT, SOLVENT | 1 · – | Yellow |
| Sodium Lauryl Sulfate | CLEANSING, DENATURANT, FOAMING, SURFACTANT - CLEANSING | 4 · – | Yellow |
| Aroma | FLAVOURING | 1 · – | Yellow |
| Xanthan Gum | BINDING, SURFACTANT - EMULSIFYING, EMULSION STABILISING, GEL FORMING, SKIN CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING | 0 · – | Green |
| Tetrasodium Pyrophosphate | ANTICAKING, BUFFERING, CHELATING, ORAL CARE | 0 · – | Green |
| Cocamidopropyl Betaine | ANTISTATIC, CLEANSING, SURFACTANT - FOAM BOOSTING, HAIR CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING, SKIN CONDITIONING - MISCELLANEOUS | 0 · – | Green |
| Sodium Fluoride | ANTIPLAQUE, ORAL CARE · 限制 III/31 | 3 · – | Yellow |
| Sodium Saccharin | FRAGRANCE, ORAL CARE, FLAVOURING | 0 · – | Green |
| Hydroxypropyl Methylcellulose | ANTISTATIC, BINDING, EMULSION STABILISING, FILM FORMING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING | 0 · – | Green |
| Menthol | DENATURANT, FRAGRANCE, REFRESHING, SOOTHING · 限制 III/338 | 2 · – | Yellow |
| CI 74160 | COLORANT | 0 · – | Green |
| CI 74260. | COLORANT | 0 · – | Green |
The comedogenic column only shows scores with a published source. A blank means "no public source", not "non-comedogenic".
Ingredients explained
Each note carries its evidence level: C comes from official inventories (NMPA names, CosIng functions, annex restrictions); E is AI inference nobody has checked yet — treat it as a candidate. How we grade evidence →
- Sorbitol
- Polyol humectant with strong hygroscopy; tacky at high levels, pair with occlusives; also a solvent or adjuster.B · Third-party verified
- Aqua
- Solvent, main base; microbial control is criticalE · AI inference · to be verified
- Hydrated Silica
- Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliationB · Third-party verified
- Glycerin
- Workhorse humectant at 3–10%; tacky at high levels, pair with occlusivesC · Official source
- PEG-12
- Water-soluble PEG at 1–5%; humectant and solvent, low MW PEG has good penetration, some may be sensitive |B · Third-party verified
- Sodium Lauryl Sulfate
- Strong anionic surfactant, high foam; high irritation risk, avoid in sensitive formulas.B · Third-party verified
- Aroma
- Blended fragrance; may contain EU-listed allergens, check for sensitizers in sensitive individuals.E · AI inference · to be verified
- Xanthan Gum
- Natural thickener at 0.1–1%; provides gel texture, pH-stable, requires full hydrationC · Official source
- Tetrasodium Pyrophosphate
- Anticaking/chelating agent for oral care; water-soluble, check compatibility with cationic surfactants.B · Third-party verified
- Cocamidopropyl Betaine
- Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.B · Third-party verified
- Sodium Fluoride
- Fluoride for antiplaque/oral care; restrict to oral products and control concentrationC · Official source
- Sodium Saccharin
- High-potency sweetener for oral care products to improve taste; well-tolerated at low levels, no known irritancy.E · AI inference · to be verified
- Hydroxypropyl Methylcellulose
- High polymer for thickening and film formation; water-soluble, used in physical sunscreens or gels, tacky at high levelsB · Third-party verified
- Menthol
- Cooling and soothing agent at 0.5–2%; high levels may cause sensitivity or irritation, use caution around eyes and mucous membranesC · Official source
- CI 74160
- Aluminium lake of Red 33, insoluble colorant; more stable than water-soluble form; permitted in EUE · AI inference · to be verified
- CI 74260.
- Inorganic yellow to yellow-brown pigment; used in creams and powders; stable, low toxicity, compliant with cosmetics regulationsE · AI inference · to be verified
Source: full ingredient list published on the product label, collected 2026-09-22. Ratings are our internal reading, not a regulatory conclusion. · Product page
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