Dove Hair Intensive Repair 10-in-1 Serum Mask for Damaged Hair, 9.2 fl oz | Bio-Protein Care Technology, Glutamic Amino Serum

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

1. WATER
2. CETEARYI ALCOHOL
3. BEHENTRIMONIUM CHLORIDE
4. GLYCERIN
5. DIMETHICONOI/SILSESQUIOXANE COPOLYMER
6. ISOHEXADECANE
7. DIPROPYLENE GLYCOL
8. FRAGRANCE
9. CITRIC ACID
10. LACTIC ACID
11. SODIUM GLUCONATE
12. SODIUM BENZOATE
13. DISODIUM EDTA
14. SODIUM CITRATE
15. COCOS NUCIFERA OIL
16. SODIUM CHLORIDE
17. SH-POLYPEPTIDE-50
18. AVENA SATIVA PEPTIDE
19. CERAMIDE EOP
20. CERAMIDE AP
21. CERAMIDE NP
22. HYDROLYZED SOY PROTEIN
23. BENZYL CINNAMAI
24. LIMONENE
25. LINALOOL
26. YELLOW5
27. YELLOW6

Worth making? By target market

Judged by the AI opportunity engine on bestseller boards, the peer library and that market’s regulations. Scores are relative; confidence only says whether a person should look again. Cost, MOQ and lead time are outside the verdict and come from partner-factory quotes.

• Indonesia88/100confidence high

  Develop a BPOM-registered, Halal-certified silicone-light repair mask with bio-protein claims targeting urban Indonesian women with chemically treated hair.

  • High demand for intensive repair treatments due to widespread use of chemical straightening and coloring in Indonesia.
  • Halal certification and BPOM compliance are mandatory for market entry, creating a clear regulatory pathway for formulation adjustments.
  • Consumers seek effective, fast-acting solutions (e.g., 1-minute repair) that align with 'value for money' expectations in the mass segment.

  Risks: Potential conflict between synthetic silicones (Dimethicone) and consumer preference for 'clean' or natural ingredient lists in the halally-conscious segment. · Need to verify specific fragrance allergens (Limonene, Linalool) and colorants (Yellow 5/6) against stricter local cosmetic labeling and halal audit requirement

  Claims / ingredients to check: Halal certification logo and certificate number must be clearly displayed. · Verification that 'Glutamic Amino Serum' ingredients comply with Islamic dietary · BPOM registration number (Notifikasi Kosmetik) for local traceability.

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• Mexico78/100confidence high

  Launch a mid-priced, sulfate-free repair mask focused on 'daily strengthening' and 'frizz control' for Mexican women with color-treated or heat-damaged hair

  • High demand in Mexico for deep-conditioning masks due to frequent heat styling and sun exposure causing dryness
  • Strong competitive presence of Dove in the Mexican market validates consumer acceptance of branded hair repair solutions
  • Formulation aligns with COFEPRIS regulations as no novel or banned ingredients are listed in the truncated label

  Risks: Price sensitivity in the mass-market segment limits margin for premium '10-in-1' or 'Bio-Protein' claims · Intense rivalry from local and international players (e.g., L'Oréal, Schwarzkopf) in the hair care category

  Claims / ingredients to check: COFEPRIS compliance for 'repairs 10 signs of damage' efficacy claims requiring c · Safety labeling requirements for fragrance allergens (Limonene, Linalool, Benzyl · Accurate translation and substantiation of 'Glutamic Amino Serum' and 'Bio-Prote

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• Malaysia78/100confidence high

  Develop a 1-minute Halal-certified peptide & ceramide hair mask targeting Malaysian consumers with chemically treated hair seeking rapid repair.

  • Strong demand for chemical-repair hair care among Malaysian consumers using straighteners/colourants.
  • Clear opportunity to differentiate via certified Halal formulation compliant with NPRA/JAKIM standards.
  • Existing library depth (108 peers) supports rapid benchmarking for peptide/ceramide efficacy claims.

  Risks: Strict NPRA review timelines and Halal certification bottlenecks may delay market entry. · Intense price sensitivity in Malaysia limits premium positioning for multi-step systems.

  Claims / ingredients to check: Halal certification authority and scope · NPRA notification status and adverse event reporting · Supporting data for '98% damage reduction' claim

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Highlights

Contains mineral oilContains EU-26 allergensContains fragranceContains essential oils

Formulation view Formulated with cationic conditioning agents, ceramides, and hydrolyzed proteins to repair damaged hair. Silicones provide slip, while preservatives ensure stability. Ideal for dry, damaged hair needing deep conditioning. Factory observation: Multi-protein synergy requires strict pH control to maximize cationic charge density.

Key ingredients

ANTIPLAQUE

WATER

ANTISTATIC

BEHENTRIMONIUM CHLORIDE

DENATURANT

GLYCERIN

SKIN CONDITIONING - EMOLLIENT

ISOHEXADECANE

FRAGRANCE

DIPROPYLENE GLYCOL

矫味剂

FRAGRANCE

BUFFERING

CITRIC ACIDLACTIC ACID

Other ingredients

CETEARYI ALCOHOLDIMETHICONOI/SILSESQUIOXANE COPOLYMERSODIUM GLUCONATESODIUM BENZOATEDISODIUM EDTASODIUM CITRATECOCOS NUCIFERA OILSODIUM CHLORIDESH-POLYPEPTIDE-50AVENA SATIVA PEPTIDECERAMIDE EOPCERAMIDE APCERAMIDE NPHYDROLYZED SOY PROTEINBENZYL CINNAMAILIMONENELINALOOLYELLOW5YELLOW6

Skim through

Ingredients explained

WATER

Primary solvent and base; requires preservative system to prevent microbial growth

CETEARYI ALCOHOL

Not decoded yet

BEHENTRIMONIUM CHLORIDE

Cationic conditioner and preservative; used within restricted limits, high doses may irritate.

GLYCERIN

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

DIMETHICONOI/SILSESQUIOXANE COPOLYMER

Not decoded yet

ISOHEXADECANE

Lightweight mineral-oil-derived emollient and solvent; low viscosity, non-comedogenic, improves texture

DIPROPYLENE GLYCOL

Solvent for essential oils; better humectancy than PEG

FRAGRANCE

Fragrance; concentration must control allergen risk, label specific components

CITRIC ACID

Buffer and chelator at 0.1–2%; adjusts pH, may irritate sensitive skin at low pH

LACTIC ACID

AHA pH adjuster at 0.5-5%; exfoliation/humectancy, mild at low conc., irritating at high, avoid conflict with alkaline preservatives.

SODIUM GLUCONATE

Mild chelator, aids skin conditioning; typically used at low levels as auxiliary

SODIUM BENZOATE

Preservative booster, effective below pH 4.5; combinable with sorbates

DISODIUM EDTA

Chelating agent at 0.05–0.5%; sequesters metal ions for stability, boosts preservative efficacy

SODIUM CITRATE

Sodium citrate for buffering and chelating; adjust pH, careful with strong acid reactions.

COCOS NUCIFERA OIL

Occlusive moisturizing oil at 1–10%; highly comedogenic, use with caution for oily skin.

SODIUM CHLORIDE

Salt for gel viscosity control; used as precipitant in soaps

SH-POLYPEPTIDE-50

Not decoded yet

AVENA SATIVA PEPTIDE

Soothing/humectant peptide for skin and hair; good for sensitive formulas, often paired with oat extract.

CERAMIDE EOP

Ceramide EOP, repairs skin barrier lipids; often blended with cholesterol and fatty acids.

CERAMIDE AP

Ceramide analog for barrier repair; best results when combined with cholesterol and free fatty acids

CERAMIDE NP

Ceramide N3 for barrier repair; lipophilic, needs oil phase or emulsion, avoid high standalone use.

HYDROLYZED SOY PROTEIN

Hydrolyzed soy protein for hydration and antistatic effect; soy is a common allergen requiring labeling, low comedogenicity.

BENZYL CINNAMAI

Not decoded yet

LIMONENE

Natural fragrance solvent, EU allergen; poor photostability

LINALOOL

Natural fragrance component at ≤0.05%; one of EU 26 allergens, caution for sensitive skin

YELLOW5

Not decoded yet

YELLOW6

Not decoded yet

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