wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Sat

성분 목록

라벨 순서. 색상은 내부 평가: 초록=일반, 노랑=제한 또는 주목 필요, 빨강=금지 또는 고위험, 회색=아직 해독되지 않음.

성분은 라벨 순서로 나열됩니다; 순서는 라벨만 반영하며 정확한 농도를 나타내지 않습니다.

1. Synthetic Wax
2. Isododecane
3. Trimethylsiloxysilicate
4. Phenylpropyldimethylsiloxysilicate
5. Microcrystalline Wax/Cire Microcristalline
6. Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer
7. Polyisoprene
8. Methyl Methacrylate Crosspolymer
9. Dimethicone
10. Caprylic/Capric Triglyceride
11. VP/Hexadecene Copolymer
12. Disteardimonium Hectorite
13. Propylene Carbonate
14. [+/- : Iron Oxides/CI 77491
15. 77492
16. 77499
17. Black 2/CI 77266
18. Ultramarines/CI 77007
19. Ferric Ferrocyanide/CI 77510
20. Titanium Dioxide/CI 77891]. [1910-2]

Worth making? By target market

Judged by the AI opportunity engine on bestseller boards, the peer library and that market’s regulations. Scores are relative; confidence only says whether a person should look again. Cost, MOQ and lead time are outside the verdict and come from partner-factory quotes.

• 말레이시아88/100confidence high

  Create a certified halal, 24-hour waterproof gel eyeliner specifically formulated to resist Malaysian humidity for professional and active consumers

  • High demand for long-wear makeup in tropical climates where humidity challenges standard formulations
  • Halal certification is a significant market entry requirement in Malaysia, which standard US products often lack
  • The 'breakup-proof' waterproof claim addresses a specific pain point for active lifestyles in urban centers like KL

  Risks: Strict NPRA compliance and halal certification processes may delay time-to-market significantly · Local competition is fierce with established regional brands that already have halal certification

  Claims / ingredients to check: Halal certification · Waterproof efficacy in high humidity · Cruelty-free status

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• United States85/100confidence high

  Develop a retractable gel eyeliner with enhanced pigment load and a 'zero-friction' applicator tip for budget-conscious US consumers aged 18-34 who prioritize water resistance without the high price of premium brands.

  • Massive demand for affordable, long-wear waterproof makeup in the US entry-level segment, evidenced by W7's strong sales velocity on Amazon US.
  • The 'Breakup Proof' and smudge-proof messaging aligns with high consumer sensitivity to tear-proof and humidity-resistant performance in the US climate.
  • Retractable gel pens offer a superior user experience over traditional pencil or liquid eyeliners, addressing the 'tugging' pain point while maintaining a low p

  Risks: Crowded market with 89 similar peers, requiring distinct differentiation beyond just 'waterproof' to compete against established brands like W7, Maybelline, and · MoCRA compliance requires rigorous GMP and facility registration; any supply chain missteps can lead to FDA enforcement actions, posing a reputational risk for

  Claims / ingredients to check: Verify 'Cruelty-Free' certification sources (Leaping Bunny) as 'Vegan' is easy t · Confirm 'Waterproof' claim substantiation through in-vivo wear tests (ISO 33009

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• Mexico85/100confidence high

  Launch a mid-priced, certified vegan and cruelty-free retractable gel eyeliner specifically for the Mexican urban 18-34 demographic, emphasizing 16-hour wear and smudge-proof performance.

  • High demand for affordable, long-wear makeup in Mexico's urban youth demographic where 'dupes' of US trends are popular
  • The 'cruelty-free and vegan' claim aligns strongly with rising ethical consumption trends among Mexican millennials and Gen Z
  • Retractable gel format offers superior user experience and mess-free application compared to traditional pencils or liquid liners, reducing return rates

  Risks: Strict COFEPRIS registration for imported cosmetics may delay market entry compared to local manufacturing · Price sensitivity in the Mexican mass market may require a lower price point than the US origin, impacting profit margins on imported components

  Claims / ingredients to check: Cruelty-Free/Vegan certification must be valid for Mexico (e.g., PETA or local e · Waterproof claim must withstand hot/humid Mexican climate conditions to avoid co · Check for 'Black 2/CI 77266' compliance with specific Mexican labeling standards

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• Brazil82/100confidence high

  Launch a matte-to-satin finish, ultra-waterproof gel eyeliner in diverse shades tailored for high-humidity endurance, positioned as a premium-affordable alternative to major international brands.

  • High demand for affordable, long-wear waterproof makeup in Brazil's hot and humid climate
  • Strong local preference for 'vaquinha' (value) formats of global brands, making a localized gel liner highly attractive
  • Wet n Wild’s US success demonstrates a scalable, low-friction model for a saturated market segment

  Risks: ANVISA registration requirements and strict chemical scrutiny can delay market entry for cosmetic novelties · Intense competition from local giants (Maybelline, Revlon) and local drugstore chains with entrenched shelf space

  Claims / ingredients to check: Waterproof and sweat-proof durability (must withstand high humidity) · Ophthalmologist tested and hypoallergenic claims for sensitive eye area

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• 인도네시아75/100confidence medium

  Develop a halal-certified, BPOM-registered waterproof retractable gel eyeliner in charcoal/black with reformulated plant-derived waxes and triglycerides, targeting Indonesian Muslim women aged 18–35 seeking affordable, climate-proof everyda

  • Indonesia's tropical climate makes waterproof, long-wear eyeliner highly relevant for daily use amid humidity and sweat
  • Large Muslim-majority market with growing demand for affordable, accessible makeup—Wet n Wild's drugstore positioning aligns well
  • Black/charcoal is the most universally demanded eyeliner shade, ensuring broad appeal across demographics

  Risks: Halal certification is non-negotiable; Microcrystalline Wax, Caprylic/Capric Triglyceride, and Disteardimonium Hectorite may have animal-derived sources requiri · BPOM registration for imported cosmetics involves lengthy testing and compliance timelines, and 'vegan/cruelty-free' claims must be substantiated separately fro

  Claims / ingredients to check: Waterproof and 16-hour long-wear claims require in-vivo substantiation under BPO · Halal certification must verify all animal-derived ingredient sources (waxes, st · Cruelty-free and vegan claims need third-party documentation and may require sep · Satin finish and smudge/flake-proof claims should be tested under tropical humid

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하이라이트

Contains fragranceContains mineral oilContains silicones

조제 보기 Gel eyeliner system based on synthetic wax and isododecane solvent, adding methyl siloxanes and polyisoprene for smoothness and waterproofing. Inorganic clay regulates rheology, combined with film-forming polymers for durability. System lacks aqueous moisturizing; factory perspective focuses on volatile solvent residue and pigment dispersion uniformity, suitable for long-wear waterproof eye styling.

주요 성분

ABRASIVE

Synthetic Wax

SKIN CONDITIONING - EMOLLIENT

IsododecanePhenylpropyldimethylsiloxysilicate

ANTIFOAMING

TrimethylsiloxysilicateDimethicone

VISCOSITY CONTROLLING

Polyisoprene

FILM FORMING

Methyl Methacrylate Crosspolymer

FRAGRANCE

Caprylic/Capric Triglyceride

기타 성분

Microcrystalline Wax/Cire MicrocristallineIsobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate CopolymerVP/Hexadecene CopolymerDisteardimonium HectoritePropylene Carbonate[+/- : Iron Oxides/CI 774917749277499Black 2/CI 77266Ultramarines/CI 77007Ferric Ferrocyanide/CI 77510Titanium Dioxide/CI 77891]. [1910-2]

스크롤하여 보기

성분 설명

Synthetic Wax

Waxy solidifier for hardness and gloss; complex mixture, not a single molecule.

Isododecane

Synthetic hydrocarbon solvent providing dry, silky skin feel; high volatility, non-comedogenic, common in sunscreens and foundations, usage 5-30%.

Trimethylsiloxysilicate

Silicate powder, oil-absorbing emollient; insoluble, high levels feel powdery.

Phenylpropyldimethylsiloxysilicate

Silicone polymer for slip; 0.5–5%, non-volatile, low allergenicity, suits oil phases, pair with emulsifying silicones

Microcrystalline Wax/Cire Microcristalline

아직 해독되지 않음

Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer

아직 해독되지 않음

Polyisoprene

Synthetic rubber elastomer used as viscosity controller; highly hydrophobic, requires dispersing agents or pre-mixing.

Methyl Methacrylate Crosspolymer

MMA crosspolymer for durable water-soluble film; high doses may create occlusion

Dimethicone

Silicone occlusive at 1–5%; provides smooth feel, non-penetrating, suitable for sensitive skin

Caprylic/Capric Triglyceride

Light occlusive and solvent at 1–10%; non-greasy feel, suitable for oily and combination skin

VP/Hexadecene Copolymer

Film-former for hair fixation; often needs co-solvents or cationic system.

Disteardimonium Hectorite

Inorganic ionic clay thickener at 0.25-1%; water/oil/solvent systems, rheology control, avoid strong acids, may affect active release.

Propylene Carbonate

Inert solvent and viscosity modifier; often used as penetration enhancer, mild at low levels

[+/- : Iron Oxides/CI 77491

아직 해독되지 않음

77492

Yellow iron oxide pigment, CI 77492; used as colorant; safe and non-toxic, widely used in cosmetics

77499

Inorganic pigment, CI 77499; used as black colorant, high safety, widely used in foundations and makeup

Black 2/CI 77266

아직 해독되지 않음

Ultramarines/CI 77007

아직 해독되지 않음

Ferric Ferrocyanide/CI 77510

아직 해독되지 않음

Titanium Dioxide/CI 77891]. [1910-2]

아직 해독되지 않음

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