l e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep

Pangkalahatang tingin sa mga sangkap

Ayod sa label. Ang kulay ay ang aming internal rating: berde para sa routine, dilaw para sa restricted o worth a look, pula para sa prohibited o high-risk, abo para sa hindi pa nasusuri.

Ang mga sangkap ay nakalista ayon sa label; ang order ay ayon sa label lamang, hindi exact concentrations.

1. Water
2. Butylene Glycol
3. Glycerin
4. PEG-150 Distearate
5. Polysorbate 80
6. Niacinamide
7. Rosmarinus Officinalis Leaf Water
8. Melissa Officinalis Flower/Leaf/Stem Water
9. Mentha Piperita Leaf Water
10. Sodium Hyaluronate
11. Sodium Ascorbyl Phosphate
12. Menthol
13. Pentylene Glycol
14. Propylene Glycol
15. PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether
16. PEG-40 Hydrogenated Castor Oil
17. Phenoxyethanol
18. Ethylhexylglycerin
19. Caprylyl Glycol
20. Disodium EDTA
21. Trideceth-9
22. 1,2-Hexanediol
23. Blue 1
24. Yellow 5

Worth making? By target market

Judged by the AI opportunity engine on bestseller boards, the peer library and that market’s regulations. Scores are relative; confidence only says whether a person should look again. Cost, MOQ and lead time are outside the verdict and come from partner-factory quotes.

• Brazil82/100confidence high

  Create a tropical-stabilized, niacinamide-enriched gel primer specifically formulated to withstand high humidity and oil production, marketed as a 'skincare-makeup hybrid' for Brazilian teens and young adults.

  • Brazil has a high-temperature, high-humidity climate where long-wear, sweat-resistant primers are a functional necessity, not just a luxury
  • The ingredient profile (Niacinamide, Hyaluronic Acid) aligns with the growing Brazilian consumer preference for 'cosmeceutical' makeup that offers skincare bene
  • Vegan and cruelty-free claims resonate strongly with the ethically conscious segment of the Brazilian beauty market

  Risks: ANVISA registration for cosmetics requires proof of compliance for all listed excipients, including specific colorants like Blue 1 and Yellow 5 which must be pr · The 'gripping' gel texture may underperform or separate in extreme heat unless the emulsion stability is rigorously tested for tropical conditions

  Claims / ingredients to check: Ensure 'vegan' claim excludes any animal-derived waxes or glycerin sources if ma · Verify 'moisturizing' claim with local dermatological patch tests to avoid adver · Check stability of Menthol and Peppermint extract, which can cause irritation on

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• Thailand82/100confidence high

  Launch a lightweight, sweat-resistant gel primer infused with niacinamide and botanical cooling agents for oily combination skin in tropical climates.

  • High demand for long-wear base makeup in hot, humid Thailand, where grip primers prevent smudging.
  • Niacinamide and hydration ingredients align with local trends for brightening and comfort in tropical climates.
  • Clear, colorless formula is versatile for diverse skin tones prevalent in the Thai market.

  Risks: Menthol and peppermint extracts may cause stinging or irritation for sensitive skin common in humid regions. · Intense competition from local K-beauty and Thai brands offering similar long-wear solutions at lower price points.

  Claims / ingredients to check: Check for 'greasy' residue claims in Thai consumer reviews. · Verify 'non-comedogenic' labeling for acne-prone skin concerns.

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• Saudi Arabia72/100confidence high

  Develop a certified Halal, clear-gel primer using plant-based grip agents and SFDA-compliant colorants specifically for high-humidity conditions in the KSA.

  • Absence of animal-derived ingredients makes the base formula easily certifiable as Halal, aligning with Saudi SFDA and consumer preferences.
  • High humidity and heat in Saudi Arabia increase demand for strong-grip primers that prevent makeup transfer and sweating.
  • The vegan and cruelty-free positioning resonates strongly with the growing young, beauty-conscious demographic in the KSA.

  Risks: Synthetic dyes like Blue 1 and Yellow 5 may face stricter scrutiny under SFDA cosmetic regulations, potentially requiring reformulation to clear or natural colo · Preservatives like Phenoxyethanol and certain PEGs may require rigorous Halal certification audits to ensure no pork-derived trace cross-contamination.

  Claims / ingredients to check: Halal-certified manufacturing and supply chain for all extractable ingredients. · SFDA-compliant labeling, specifically reviewing the status of synthetic colorant

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• Mexico72/100confidence medium

  Create a lightweight, water-resistant gel primer enriched with niacinamide, specifically formulated to withstand high humidity and sweat in Mexico City and coastal regions.

  • Strong demand for long-wear makeup bases in hot, humid Mexican climates where foundation tends to slip.
  • Niacinamide and hyaluronic acid align with the 'skincare-makeup' trend and Mexican consumer preference for functional beauty.
  • Vegan and cruelty-free positioning resonates with urban Mexican beauty segments and aligns with rising ethical consumer standards.

  Risks: COFEPRIS registration for cosmetics can be time-consuming and requires specific local labeling and safety documentation compliance. · High competition from mass-market Korean and European brands already entrenched in Mexican drugstores and e-commerce.

  Claims / ingredients to check: Verify 'long-lasting' claims against COFEPRIS cosmetic claim substantiation requ · Check if 'vegan' claims require specific labeling or certification in Mexico.

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• United States42/100confidence medium

  Create a high-grip, non-caking silicone-free gel primer infused with 5% Niacinamide and Squalane, targeting sensitive skin consumers who reject fragrance and synthetic dyes.

  • Gel primers with 'grip' claims are a crowded, saturated segment in the US with intense price competition from drugstore and prestige brands.
  • The formula relies on common humectants (Glycerin, Niacinamide) and film formers that are easily replicated, offering low defensibility in a mass-market categor
  • e.l.f. dominates the value tier with strong brand loyalty, making it difficult for a new entrant to capture significant share without a disruptive novel texture

  Risks: MoCRA compliance requires rigorous substantiation for 'grip' and 'smoothing' efficacy claims, which can be legally expensive to prove if not properly tested. · Inclusion of synthetic dyes (Blue 1, Yellow 5) and menthol/peppermint extracts may trigger sensitivity concerns among clean-beauty-focused consumers, limiting a

  Claims / ingredients to check: Substantiation of 'long-lasting wear' vs. competitor primers · Safety profile of Menthol and Peppermint Leaf Water for sensitive/allergic skin · Efficacy of 'soft-focus' effect for pore minimization

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Mga highlight

Free of alcoholFree of siliconesFree of sulfatesFree of formaldehyde releasersContains PEGContains parabensContains essential oilsContains fragranceContains mineral oilContains EU-26 allergens

Formulation view Water-based with polyols and niacinamide, PEG-150 distearate for thickening, plant waters for regulation. Menthol provides cooling, hyaluronic acid for hydration. Preserved with phenoxyethanol and ethylhexylglycerin. Lightweight hydrated system; factory perspective monitors menthol irritation and PEG microcomedone risk, suitable for oily skin and oil-control primer preparation.

Mga pangunahing sangkap

ANTIPLAQUE

Water

HUMECTANT

Butylene Glycol

DENATURANT

GlycerinPolysorbate 80

SURFACTANT - EMULSIFYING

PEG-150 Distearate

SMOOTHING

Niacinamide

FRAGRANCE

Rosmarinus Officinalis Leaf Water

SKIN CONDITIONING

Melissa Officinalis Flower/Leaf/Stem Water

Iba pang sangkap

Mentha Piperita Leaf WaterSodium HyaluronateSodium Ascorbyl PhosphateMentholPentylene GlycolPropylene GlycolPEG-240/HDI Copolymer Bis-Decyltetradeceth-20 EtherPEG-40 Hydrogenated Castor OilPhenoxyethanolEthylhexylglycerinCaprylyl GlycolDisodium EDTATrideceth-91,2-HexanediolBlue 1Yellow 5

Basahin nang mabilis

Paliwanag ng mga sangkap

Water

Primary solvent and base; requires preservative system to prevent microbial growth

Butylene Glycol

Polyol humectant and solvent at 1–5%; aids solubilization, light feel

Glycerin

Workhorse humectant at 3–10%; tacky at high levels, pair with occlusives

PEG-150 Distearate

Non-ionic emulsifier; PEG-based; mild comedogenic risk.

Polysorbate 80

Non-ionic emulsifier and solubilizer; watch for interaction with parabens

Niacinamide

Niacinamide at 2–5%; improves texture, controls oil, brightens; high levels may cause sensitivity

Rosmarinus Officinalis Leaf Water

Rosemary leaf water for mild scenting/antimicrobial support; natural actives require microbial stability checks

Melissa Officinalis Flower/Leaf/Stem Water

Botanical water; soothing and calming, contains trace aromatics, sensitive skin may not tolerate

Mentha Piperita Leaf Water

Peppermint leaf water for cooling and scent; high levels may irritate skin or mucous membranes

Sodium Hyaluronate

Potent humectant at 0.1–2%; different MW for penetration depth, high levels may draw moisture

Sodium Ascorbyl Phosphate

Vitamin C derivative antioxidant at 0.5–2%; light-sensitive, requires opaque packaging

Menthol

Cooling and soothing agent at 0.5–2%; high levels may cause sensitivity or irritation, use caution around eyes and mucous membranes

Pentylene Glycol

Polyol humectant at 1-3%; low irritancy, suitable for sensitive skin

Propylene Glycol

Polyol humectant at 3-10%; hygroscopic, slight tackiness, mild irritation at high conc., verify preservative efficacy, no allergen.

PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether

PEG-modified polymer for light stabilization and thickening. PEG chain may cause irritation or sensitization.

PEG-40 Hydrogenated Castor Oil

Solubilizer and emulsifier for oil-soluble ingredients; high concentrations may cause contact dermatitis in sensitive skin.

Phenoxyethanol

Broad-spectrum preservative at ≤1%; may irritate sensitive eye areas, often paired with ethylhexylglycerin

Ethylhexylglycerin

Mild conditioner and preservative booster at 0.5–1%; reduces preservative load, smooth feel

Caprylyl Glycol

Polyol conditioner and preservative booster at 0.5–3%; emollient feel, often paired with 1,2-hexanediol

Disodium EDTA

Chelating agent at 0.05–0.5%; sequesters metal ions for stability, boosts preservative efficacy

Trideceth-9

Non-ionic emulsifier for O/W; lower irritation than anionics, often boosted, 1-5%

1,2-Hexanediol

Polyol solvent and preservative booster at 1–5%; light feel, can replace some traditional preservatives

Blue 1

Synthetic water-soluble dye for color; use within regulatory limits

Yellow 5

Synthetic dye for color; known allergen, may irritate sensitive skin.

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