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EU / UKToothpaste

Crest crest white brilliance toothpaste

Crest Crest crest white brilliance toothpaste lists 18 ingredients on its label, 18 decoded. See what each one does, its irritancy and comedogenic tendency, and its status in national inventories.

Ingredients overview

Label order. Colour is our internal rating: green routine, yellow restricted or worth a look, red prohibited or high-risk, grey not yet decoded.

Ingredients are listed in label order; the order reflects the label only, not exact concentrations.

  1. Sodium Fluoride
  2. Glycerin
  3. Hydrated Silica
  4. Sodium Hexametaphosphate
  5. Water
  6. PEG-6
  7. Flavor
  8. Trisodium Phosphate
  9. Sodium Lauryl Sulfate
  10. Carrageenan
  11. Cocamidopropyl Betaine
  12. Sodium Saccharin
  13. PEG-20M
  14. PEG-23M
  15. Xanthan Gum
  16. Sucralose
  17. Titanium Dioxide
  18. Mica

Highlights

Free of alcoholFree of parabensFree of siliconesFree of mineral oilFree of essential oilsFree of formaldehyde releasersContains PEGContains EU-26 allergensContains fragranceContains sulfatesContains animal-derived

Formulation view Whitening toothpaste using hexametaphosphate to chelate calcium. Glycerin hydrates; silica provides friction. Carrageenan/xanthan thicken; betaine foams. Mica and titanium dioxide for luster. Sweeteners and flavors added. Suitable for daily glossy teeth. Factory observation: Hexametaphosphate has low solubility; aqueous pre-treatment is necessary to ensure dispersion and prevent crystallization.E · AI inference · to be verified

Key ingredients

ANTIPLAQUE
Sodium FluorideWater
DENATURANT
Glycerin
ABRASIVE
Hydrated Silica
ANTICORROSIVE
Sodium Hexametaphosphate
HUMECTANT
PEG-6
香精
Flavor
BUFFERING
Trisodium Phosphate

Other ingredients

Sodium Lauryl SulfateCarrageenanCocamidopropyl BetaineSodium SaccharinPEG-20MPEG-23MXanthan GumSucraloseTitanium DioxideMica

Skim through

IngredientWhat it doesIrr. · Com.Rating
Sodium FluorideANTIPLAQUE, ORAL CARE · 限制 III/313 · –Yellow
GlycerinDENATURANT, HAIR CONDITIONING, HUMECTANT, ORAL CARE, SKIN PROTECTING, SOLVENT, VISCOSITY CONTROLLING, PERFUMING, FRAGRANCE, SKIN CONDITIONING - HUMECTANT0 · 0Green
Hydrated SilicaABRASIVE, ABSORBENT, ANTICAKING, BULKING, OPACIFYING, VISCOSITY CONTROLLING1 · –Green
Sodium HexametaphosphateANTICORROSIVE, CHELATING, FRAGRANCE0 · –Green
WaterANTIPLAQUE, SKIN CONDITIONING, SOLVENT0 · –Green
PEG-6HUMECTANT, SOLVENT1 · –Yellow
Flavor香精Yellow
Trisodium PhosphateBUFFERING, CHELATING2 · –Green
Sodium Lauryl SulfateCLEANSING, DENATURANT, FOAMING, SURFACTANT - CLEANSING4 · –Yellow
Carrageenan增稠剂,胶凝剂0 · –Green
Cocamidopropyl BetaineANTISTATIC, CLEANSING, SURFACTANT - FOAM BOOSTING, HAIR CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING, SKIN CONDITIONING - MISCELLANEOUS0 · –Green
Sodium SaccharinFRAGRANCE, ORAL CARE, FLAVOURING0 · –Green
PEG-20MBINDING, EMULSION STABILISING, VISCOSITY CONTROLLING0 · –Green
PEG-23MBINDING, EMULSION STABILISING, VISCOSITY CONTROLLING0 · –Green
Xanthan GumBINDING, SURFACTANT - EMULSIFYING, EMULSION STABILISING, GEL FORMING, SKIN CONDITIONING, SURFACTANT - CLEANSING, VISCOSITY CONTROLLING0 · –Green
SucraloseSKIN CONDITIONING0 · –Green
Titanium DioxideUV FILTER · 附录 VI · 最高浓度 25%* *: In case of combined use of Titanium Dioxide and Titanium Dioxide (nano), the sum shall not exceed the limit given in column g (Maximum concen­tration in ready for use preparation) · 限制 <empty>; as a constituent of other substances, or in mixtures, in concentrations equal to, or greater than 0.1% by weight; Shall not be placed on the market, or used, as substance or in mixtures in concentrations equal to ot greater than 0.1% by weight; Shall not be used as propellant in aerosols for any use. Aerosols dispenser containing the substance as propellant shall not0 · 0Yellow
MicaANTICAKING, BULKING, COLORANT, OPACIFYING0 · –Green

The comedogenic column only shows scores with a published source. A blank means "no public source", not "non-comedogenic".

Ingredients explained

Each note carries its evidence level: C comes from official inventories (NMPA names, CosIng functions, annex restrictions); E is AI inference nobody has checked yet — treat it as a candidate. How we grade evidence →

Sodium Fluoride
Fluoride for antiplaque/oral care; restrict to oral products and control concentrationC · Official source
Glycerin
Workhorse humectant at 3–10%; tacky at high levels, pair with occlusivesC · Official source
Hydrated Silica
Inorganic abrasive and oil absorbent; prone to settling, needs dispersant, high levels increase exfoliationB · Third-party verified
Sodium Hexametaphosphate
Food grade antiscalant/chelator, rare in cosmetics; likely industrial aid, usually replaced by EDTA in formulationsB · Third-party verified
Water
Primary solvent and base; requires preservative system to prevent microbial growthE · AI inference · to be verified
PEG-6
Low-MW humectant and solvent at 1–5%; aids active penetration, PEG derivatives require purity checks, high levels may sensitiseB · Third-party verified
Flavor
Food-grade flavoring; verify cosmetic compliance and allergen content if used in skincare.E · AI inference · to be verified
Trisodium Phosphate
Strong alkaline buffer for high pH regulation; use precise dosing to avoid irritationB · Third-party verified
Sodium Lauryl Sulfate
Strong anionic surfactant, high foam; high irritation risk, avoid in sensitive formulas.B · Third-party verified
Carrageenan
Natural thickener/gelling agent from red algae; high concentrations may cause discomfort for sensitive individuals.B · Third-party verified
Cocamidopropyl Betaine
Cocamidopropyl betaine; zwitterionic co-surfactant reducing irritation and boosting foam, common in mild cleansers.B · Third-party verified
Sodium Saccharin
High-potency sweetener for oral care products to improve taste; well-tolerated at low levels, no known irritancy.E · AI inference · to be verified
PEG-20M
High molecular weight PEG, thickener and emulsion stabilizer; hydrophilic, adjusts gel structureB · Third-party verified
PEG-23M
PEG-based emulsifier and thickener; water-soluble, consider permeation and residual levels for sensitive skin.B · Third-party verified
Xanthan Gum
Natural thickener at 0.1–1%; provides gel texture, pH-stable, requires full hydrationC · Official source
Sucralose
High-intensity sweetener used for taste correction or sensory adjustment in rinse-off formulations; no humectant functionB · Third-party verified
Titanium Dioxide
Physical UV filter and colorant up to 25%; nano form requires attentionC · Official source
Mica
Mineral colorant for pearlescence; heavy metal screening requiredE · AI inference · to be verified

Source: full ingredient list published on the product label, collected 2026-09-17. Ratings are our internal reading, not a regulatory conclusion.

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