Market · buyers
Global cosmetic brand target list · 735
Third-party view of each brand: monthly site visits and ranks, parent and listing, public revenue and funding, channels and price tier, in-house vs contract manufacturing (with evidence), public corporate contacts and leaders, analyst-style read and partnership angles.
Public facts only: revenue with year and source, never estimated; traffic from Similarweb public pages (month shown); manufacturing model backed by official or press wording. Enrichment done for 735 brands, 465 with Similarweb monthly visits; the rest are small sites whose figure Similarweb does not show, never estimated. Manufacturing model only from official sites, Wikipedia or legally required manufacturer disclosures; otherwise marked not disclosed.
China · Guangzhou, Guangdong · Color cosmetics (lip color, base makeup)
Colorkey (珂拉琪) Site ↗
Mass-affordable color cosmetics brand built on Douyin/Tmall livestream velocity, expanding into Southeast Asia via Shopee/TikTok Shop.
- Parent
- Meishang (Guangzhou) Cosmetics Co., Ltd. (世纪美尚/美尚（广州）化妆品有限公司) · private (VC-backed, incl. Sequoia China and JD.com) · Founded 2018
- Revenue
- Not disclosed (private); trade press (Zhihu) reported cumulative sales reaching approximately RMB 3 billion within 3 years of launch — an industry estimate, not an audited figure
- Funding
- Owned by Meishang (Guangzhou) Cosmetics Co., a multi-brand beauty holding company (meishangcorp.com); no independent funding disclosed for Colorkey
- Channels
- Tmall e-commerce · physical retail (via parent Meishang Group)
- Manufacturing
- Contract manufacturing — Parent Meishang (Guangzhou) Cosmetics Co.'s official site states: '美尚（广州）化妆品股份有限公司负责产品销售和品牌宣传等事宜，不负责产品生产' (responsible for sales/promotion, not manufacturing), confirming contract manufacturing; exact OEM country undisclosed (meishangcorp.com).
- İletişim
- Corporate/distribution phone 020-37392317; HQ 广州市海珠区华洲路时代方洲西区8栋, 510630; company states it handles sales/brand promotion, not manufacturing — source: meishangcorp.com
- Leaders
- Founder Li Qinya ('Cici Lee') — source: sohu.com/jiemian.com coverage
- Analyst view
- Colorkey (珂拉琪) is a Chinese color-cosmetics brand owned by Meishang (Guangzhou) Cosmetics Co., whose site states it handles sales and promotion but not manufacturing, confirming group-level contract manufacturing. Meishang's site shows very high engagement (~30 pages/visit, 25+ min average duration), traffic almost entirely from China, consistent with a B2B-facing site. The group runs a small multi-brand portfolio via Tmall and physical retail; sourcing likely sits at group level.
- Partnership angles
- Parent company has explicitly outsourced all manufacturing, so ongoing OEM/ODM capacity and cost terms directly shape supplier choice · Being one of several brands in a multi-brand portfolio means sourcing is likely centralized at the group level · Fast-moving Tmall-driven distribution favors suppliers supporting frequent new-shade launches.
China · Guangzhou · Color cosmetics
Gogo Tales (戈戈舞) Site ↗
Affordable 'youth culture' domestic color-cosmetics brand promoted by KOLs including Li Jiaqi; runs a dedicated multilingual global website offering official overseas sales channels and distribution/cooperation inquiries.
- Parent
- Guangzhou Aoxini Cosmetics Co., Ltd. (广州奥希尼化妆品有限公司) · Founded 2015
- Revenue
- not disclosed
- Channels
- DTC sites (gogotales.asia/.net/.com) · Taobao · YesStyle · Stylevana · ChicDecent · CBeautyMall
- Manufacturing
- Contract manufacturing · Made in China — Product listings state 'Origin: Made in China'; brand reportedly owned by Guangzhou Aoxini Cosmetics Co. with trademark held by Shenzhen Siwolai Technology Co. (Reddit r/AsianBeauty, Chic Decent listing, via search).
- İletişim
- official@gogotales.asia; WhatsApp +86 159-8907-5667 / +62 852-8382-4488
- Leaders
- Li Mingcheng (李明城), Founder — mxgxt.com company profile
- Analyst view
- Gogo Tales is a youth-oriented, Korean-influenced Chinese makeup brand often compared to Western mass brands, selling through its own regional sites, Taobao, and cross-border resellers like YesStyle and Stylevana. Product listings confirm manufacture in China, with sourcing pointing to Guangzhou-area ownership, a structure typical of fast-moving trend brands. Traffic to its .asia site is thin and concentrated in Australia, suggesting most volume flows through marketplaces.
- Partnership angles
- Fast trend-cycle, low-price positioning needs contract manufacturers who can turn new colorways and finishes around quickly and cheaply · Multi-domain, multi-market presence implies need for consistent cross-border compliance documentation · Public design-originality disputes suggest growing pressure to invest in genuinely differentiated formulation or packaging IP.
China · Shenzhen · Skincare (retinol/anti-aging)
HBN Site ↗
China's first brand built around 'real efficacy' retinol (Vitamin A) anti-aging skincare and the 'AM-C/PM-A' routine concept; ranks among China's top-10 domestic skincare brands by 2024 retail sales per a CIC-style consultancy report cited in its IPO filing, sold almost entirely online.
- Parent
- Shenzhen Hujia Technology (Group) Co., Ltd. (深圳护家科技（集团）股份有限公司) · Private; filing for HKEX IPO as of February 2026 · Founded Brand launched 2019; parent company founded 2014
- Revenue
- Parent Hujia Technology revenue exceeded RMB 2 billion in 2024, almost entirely from online channels; annual marketing spend approximately RMB 1 billion — Beijing News (新京报), 2026-02-04, citing the HKEX IPO prospectus
- Channels
- Tmall · Douyin · Taiwan DTC storefront (hbn.com.tw) · 1shop e-commerce platform
- Manufacturing
- Contract manufacturing · Made in China — Cosmetics manufacturer Bawei disclosed in its 2024 prospectus that HBN accounted for 15%-20% of its revenue, indicating outsourced production; HBN's brand center is in Shenzhen (Bawei prospectus, hbn.com.tw, via search/fetch).
- İletişim
- support@hbn.com.tw
- Leaders
- Yao Zhenan (姚哲男), Chairman, Executive Director & CEO; Wang Yang (汪洋), his spouse, Executive Director, General Manager & President — Beijing News, 2026-02-04, citing the IPO prospectus
- Analyst view
- HBN is a Shenzhen-based skincare brand founded in 2019 around retinol and 'early C, late A' actives, reporting cumulative sales above RMB 6 billion over five years, driven overwhelmingly by Tmall and Douyin rather than its low-traffic Taiwan storefront. A cosmetics ODM/OEM manufacturer's 2024 prospectus disclosed HBN as 15-20% of its revenue, indicating outsourced production rather than owned factories. The brand invests in R&D credentials (a CNAS-certified lab, 100+ person team).
- Partnership angles
- Outsources production to contract/ODM manufacturers, so stable OEM capacity and active-ingredient sourcing directly shape supply reliability · Efficacy-led, retinol-focused positioning requires every new active to carry clinical/documentation backing · Heavy concentration on Tmall/Douyin suggests appetite for new categories or channels that would need fresh formulation and registration support.
China · Singapore (brand entity); operates within SHEIN's global structure · Color cosmetics & beauty tools
Sheglam Site ↗
- 807.8KMonthly visits · 2026-08
- #39,673Global rank
- #191 (Beauty and Cosmetics, United States)Category rank
- 38.31%Bounce
- 8.90Pages/visit
- 00:02:58Duration
Top regions:United States 24.17% · Spain 9.43% · Brazil 5.82% · Top source:Organic Search 41.97%
SHEIN's in-house DTC beauty label marketed to young global consumers via Instagram/TikTok/YouTube influencers, sold worldwide including the US through sheglam.com and SHEIN's own channels.
- Parent
- SHEIN · Founded 2019
- Revenue
- not disclosed
- Funding
- Subsidiary of SHEIN Group (Wikipedia); no standalone funding disclosed for Sheglam.
- Channels
- DTC site · SHEIN app/marketplace · Amazon · Ulta · TikTok Shop
- Manufacturing
- Contract manufacturing — English Wikipedia's SHEIN infobox lists SHEGLAM as a SHEIN subsidiary; SHEIN's publicly documented business model relies on networks of contracted manufacturers rather than owned factories.
- İletişim
- Contact Us channel on sheglam.com; data@sheglam.com per company listing
- Leaders
- Sylvia Fu, Founder — Wikipedia (SHEGLAM entry)
- Analyst view
- SHEGLAM is a color-cosmetics subsidiary of the SHEIN group, positioned on very low prices and rapid catalog turnover consistent with SHEIN's model. Traffic is led by the United States with secondary demand from Spain and Brazil, showing reach beyond one home market via the SHEIN app and standalone site. Distribution has expanded into US mass retail and marketplaces. Main risk is reputational spillover from parent-group supply-chain scrutiny and intense price competition.
- Partnership angles
- Ultra-low pricing makes formulation and packaging cost efficiency the dominant sourcing criterion · High SKU turnover and trend-driven color launches favor manufacturing partners supporting fast reformulation and short lead times · Backing by a large parent group's supply chain means new manufacturing relationships must compete on cost and speed.