Mercao · mga mamimili
Lahat ng mundo ng target list ng kosmेटिक brand · 735
Panlabas na pananaw ng bawat brand: buwanang bisita sa website at ranking, magulang at listahan, pampublikong kita at pondo, mga channel at antas ng presyo, in-house vs. contract manufacturing (may ebidensya), pampublikong kontak at pinuno ng korporasyon, mabilis na pagnanais ng analista at mga anggulo ng pakikipagtulungan.
Mga pangkaguhatan lamang: kita na kasama ang taon at sanggunian, hindi i-estimate; traffic mula sa Similarweb public pages (ipinapakita ang buwan); modelong manufacturing ay suportado ng opisyal o pamamagitan ng salita ng pampress. Pinagkumpleto ang enrichment para sa 735 brand, 465 na may buwanang bisita sa Similarweb; ang ibang mga ay maliliit na website na hindi ipinapakita ng Similarweb ang figure, hindi i-estimate. Manufacturing model ay mula lamang sa opisyal na website, Wikipedia o legal na kinakailangang disclosure ng manufacturer; sa hindi lamang, markahan bilang hindi naipaliwanag.
Philippines · Manila · Men's skincare and grooming
Camou for Men Website ↗
Filipino men's grooming startup offering "straightforward, all-in-one" skincare, marketed heavily on TikTok Shop, Shopee and Lazada.
- Magulang
- Independent · Founded 2023 (Oct 23, 2023) - Brian Tee, James Lee, JR "Jiro" Santiago
- Kita
- hindi inihahayag
- Mga Channel
- DTC site · TikTok Shop · Shopee · Lazada · social commerce (TikTok, Instagram, Facebook)
- Produksyon
- Not disclosed — No manufacturing location or model disclosed on homepage, About Us blog or policy pages; brand founded October 2023 (brand website).
- Kontak
- sales@camouformen.com
- Leaders
- Brian Tee, Co-Founder & CEO; James Lee, Co-Founder (Product Development); JR "Jiro" Santiago, Co-Founder (Creative & Marketing)
- Pananaw ng tagapagsuri
- Camou for Men is a young Philippine men's skincare brand founded in October 2023, selling sun care, lip and eye products primarily through social commerce channels including TikTok Shop, Shopee and Lazada alongside its own site. Traffic is small and concentrated in the Philippines, with organic search the leading channel, consistent with an early-stage, marketplace-driven business. No manufacturing location or model is disclosed. Pricing and channel mix point to a mass-market positioning.
- Mga anggulo ng pakikipagtulungan
- Marketplace-first distribution (TikTok Shop, Shopee, Lazada) needs manufacturing partners comfortable with frequent SKU refreshes and promotional cycles · As a very young brand (2023) it likely needs turnkey formulation and packaging support to scale beyond its initial line · Men's-grooming focus in a mass price band favors simple, cost-efficient formulations.
Philippines · Metro Manila, Philippines · Color cosmetics
Careline Website ↗
Gen-Z-targeted color-cosmetics 'baby sister' brand of Ever Bilena Cosmetics, sold through Philippine drugstores/supermarkets and e-commerce.
- Magulang
- Ever Bilena Cosmetics, Inc. · Founded Active since 2005, as a teen-focused sub-brand of Ever Bilena
- Kita
- Hindi ipinaliwanag
- Mga Channel
- Sold via Lazada Philippines · distributed within Ever Bilena Cosmetics, Inc.'s multi-brand portfolio
- Produksyon
- Not disclosed — Careline is a sister brand within Ever Bilena Cosmetics, Inc.'s portfolio (brand site describes it as a leading Philippine cosmetic brand since 2005); no separate manufacturing statement exists for Careline itself, and it has no dedicated domain for traffic analysis (hosted under everbilena.com.ph).
- Kontak
- Via everbilena.com.ph/careline/ (Ever Bilena Cosmetics, Inc. corporate parent)
- Leaders
- Dioceldo Sy, Founder, Ever Bilena Cosmetics Inc. (parent); Denice Sy, Key Accounts Manager, quoted on Careline's positioning — philstar.com (2017)
- Pananaw ng tagapagsuri
- Careline is a Gen Z-targeted budget makeup brand operating as a sister label within Ever Bilena Cosmetics, Inc.'s portfolio, alongside Ever Bilena, Ever Organics, Hello Glow, Hyaloo, Spotlight, Blackwater and BW Women. It markets itself as "Better Than Basic" and sells mainly via Lazada Philippines and social media rather than a large standalone retail footprint, sharing its parent group's manufacturing base rather than building independent infrastructure.
- Mga anggulo ng pakikipagtulungan
- As a mass, Gen Z-targeted sub-brand riding on a larger group's supply base, cost-efficient large-batch production and fast trend-driven shade launches likely matter most · Sourcing decisions are probably made at the parent Ever Bilena Cosmetics, Inc. level rather than per sub-brand · Marketplace-first distribution (Lazada) favors frequent, promotion-ready SKU cycles.
Philippines · Color cosmetics, hair color
Colourette Cosmetics Website ↗
Filipino-made, PETA-certified cruelty-free and vegan makeup brand built around inclusivity and shade ranges for Filipino skin tones; backed by DSG Consumer Partners.
- Magulang
- Independent (DSG Consumer Partners - investor) · Founded 2015 (Nina Ellaine Dizon)
- Kita
- hindi inihahayag
- Pundus
- Raised roughly $2M across two rounds; seed round closed August 10, 2022 from Foxmont Capital Partners and DSG Consumer Partners (trade press/Crunchbase data via search).
- Mga Channel
- DTC site; no marketplace or physical retailer mentioned on-site
- Produksyon
- Not disclosed — No manufacturing location or in-house/contract detail found; brand markets itself as 'a proudly Filipino brand, made for Filipinos, by Filipinos' without specifying a production site (brand website; trade press via search).
- Kontak
- https://colourette.ph/pages/about-us
- Leaders
- Nina Ellaine Dizon, Founder & CEO
- Pananaw ng tagapagsuri
- Colourette Cosmetics is an online-first Filipino makeup brand founded in 2015 by Nina Ellaine Dizon-Cabrera, known for affordable multi-use color cosmetics such as its Colourtint and First Base lines. It has raised roughly $2 million across two funding rounds, including a 2022 seed round backed by Foxmont Capital Partners and DSG Consumer Partners. Distribution is primarily direct-to-consumer, with traffic split between the Philippines and a sizeable US audience, led by organic search.
- Mga anggulo ng pakikipagtulungan
- Funded, scaling Filipino brand likely needs reliable contract-manufacturing capacity to support growth beyond its current online-first model · Mass-price, multi-use color cosmetics favor cost-efficient formulation and fast reformulation cycles · Backed by consumer-focused VCs, suggesting appetite for new product-category expansion needing formulation partners.
Philippines · Makati, Metro Manila, Philippines · Mineral makeup & skincare
Ellana Website ↗
Philippines' leading mineral-cosmetics brand, SEAF-backed since March 2020, selling 200+ SKUs of clean, vegan, non-toxic makeup via its own site and 70+ retail outlets.
- Magulang
- Ellana Cosmetics Pte. Ltd. (Singapore) · Founded 2007 per official brand site ('Our Story'); SEAF's 2020 press release cites 2008
- Kita
- Hindi ipinaliwanag
- Mga Channel
- DTC site · Shopee and Lazada official stores (referenced on brand site)
- Produksyon
- Not disclosed · Made in Philippines (brand's market/operations); Singapore (corporate holding entity) — Brand site confirms it operates under "ELLANA COSMETICS PTE. LTD, based in Singapore" while marketing itself as "the No.1 Mineral Cosmetic Brand in the Philippines," founded in 2007 by Theresa Carbonel and Coney Avellana; no statement on whether manufacturing itself is in-house or contracted was found.
- Kontak
- Via ellanacosmetics.com; corporate entity Ellana Cosmetics Pte. Ltd. (Singapore)
- Leaders
- Theresa Carbonel (also referred to as Theresa Buenaflor in a 2020 SEAF release), Founder & Formulator; Coney Avellana, Co-Founder — ellanacosmetics.com/pages/about-us, seaf.com
- Pananaw ng tagapagsuri
- Ellana is a Filipino mineral-cosmetics brand founded in 2007 by Theresa Carbonel and Coney Avellana, marketed as the Philippines' leading mineral makeup brand with a skin-health-first, vegan, cruelty-free stance. It is structured under Singapore-registered holding company Ellana Cosmetics Pte Ltd, while operations stay Philippine-focused, selling via its own site plus Shopee and Lazada. Traffic is overwhelmingly Philippine (75%) despite the offshore structure.
- Mga anggulo ng pakikipagtulungan
- "Skin health" and mineral-makeup positioning means any new formulation needs gentle, skin-friendly substantiation and ingredient transparency · A Singapore holding structure alongside Philippine market focus suggests openness to regional Southeast Asian supply-chain arrangements · Marketplace-led distribution (Shopee, Lazada) favors partners who can support frequent, promotion-timed SKU launches.
Philippines · Caloocan, Metro Manila, Philippines · Full-range color cosmetics, skincare, grooming, fragrance and home care
Ever Bilena Website ↗
- 2.9KMga bisita bawat buwan · 2026-08
- #5,944,560Rangking global
- #493 (Beauty and Cosmetics, Philippines)Rangking sa kategorya
- 47.12%Bounce
- 1.68Mga pahina/bisita
- 00:00:26Tagal
Top regions:Philippines 100% · Top source:Organic search 41.74%
The Philippines' #1 local cosmetics company by its own claim — 'proudly local, globally loved' — selling affordable global-quality products across the Philippines and to overseas Filipino communities via retail and e-commerce.
- Magulang
- Ever Bilena Cosmetics, Inc. · Founded 1983
- Kita
- hindi inihahayag
- Mga Channel
- 1,000+ retail store presence (brand site) · sister brands Careline, Ever Organics, Hello Glow, Hyaloo, Spotlight · e-commerce
- Produksyon
- Not disclosed — Brand site confirms Ever Bilena Cosmetics, Inc. was founded in 1983 and cites presence in 1,000+ retail stores, but no explicit statement on in-house versus contract manufacturing was found across its homepage, About Us and Founder pages this session.
- Kontak
- Via everbilena.com.ph; HQ Caloocan, Metro Manila
- Leaders
- Dioceldo S. Sy, Founder & CEO (dubbed the 'Father of Philippine Cosmetics') — source: everbilena.com.ph, en.wikipedia.org
- Pananaw ng tagapagsuri
- Ever Bilena is a long-established Filipino cosmetics company founded in 1983, positioned as a mass-market beauty house with a stated 1,000+ retail store presence and sister brands spanning Careline, Ever Organics, Hello Glow, Hyaloo, Spotlight, Blackwater and BW Women. Its traffic is essentially 100% Philippine, indicating a domestically focused business. Its four-decade history and broad footprint suggest a mature, scale-driven model rather than a funded challenger brand.
- Mga anggulo ng pakikipagtulungan
- As a multi-decade mass-market house running several sister brands off one base, consistent large-volume manufacturing and fast-cycle color-cosmetics reformulation across its portfolio likely matter most · Newer sub-brands within its stable could need incremental formulation or packaging capacity as they scale · Long operating history suggests an established, risk-averse approach to any new supplier relationship.
Philippines · Men's grooming products (pomades, hair volume powder, after-shave) and barbershop services
Felipe & Sons Website ↗
Filipino "barberdashery" brand combining heritage-styled barbershop and tailoring services with its own men's grooming product line.
- Magulang
- Independent · Founded 2013 (Paulo Canivel, per press)
- Kita
- hindi inihahayag
- Mga Channel
- DTC site · Lazada store · physical barbershop/haberdashery locations (bookings via Yodelle)
- Produksyon
- Not disclosed — No manufacturing location or model disclosed on homepage or About Us page for its pomade, hair and grooming product line (brand website).
- Kontak
- https://felipeandsons.com/pages/contact
- Leaders
- Paulo Canivel, Founder (per press)
- Pananaw ng tagapagsuri
- Felipe & Sons is a Philippine men's lifestyle brand combining physical barbershop and haberdashery services with a retail line of grooming products such as pomade and aftershave balm, sold via its own site and a Lazada storefront. Its positioning draws on heritage, gentleman's-club styling rather than a pure product play. Traffic is small and almost entirely Philippine, with organic search the top channel and an unusually long average visit duration. Manufacturing details are not disclosed.
- Mga anggulo ng pakikipagtulungan
- Hybrid services-and-retail model means product partners must fit a heritage, gentleman's-grooming brand story rather than a pure mass-market look · Small, Philippines-concentrated audience suggests current sourcing needs are modest but could scale if the retail line is pushed harder · Lazada listing alongside its own site indicates openness to marketplace-ready packaging formats.
Philippines · Quezon City, Philippines · Makeup with skincare benefits ('skin-caring makeup'), plus suncare and haircare
Happy Skin Website ↗
Homegrown Filipino 'skin-caring' makeup brand sourcing formulations from Japan, Korea and Taiwan, a cult-favorite top local beauty player sold via Lazada, Shopee, TikTok Shop and retail.
- Magulang
- Allure Asia Inc. · Founded 2013 (October 2013)
- Kita
- hindi inihahayag
- Mga Channel
- DTC site (specific Philippine retail partners not confirmed via fetch this session)
- Produksyon
- Contract manufacturing · Made in Japan, Korea, Taiwan — Brand's About Us page states its products are "sourced from the beauty capitals of the world - Japan, Korea, and Taiwan," indicating contract/OEM manufacturing abroad rather than in-house Philippine production.
- Kontak
- Via happyskincosmetics.com
- Leaders
- Jacqueline 'Jacq' Yuengtian Gutierrez, Co-Founder & CEO (also Co-Founder & CEO of sister brand BLK Cosmetics) — source: LinkedIn
- Pananaw ng tagapagsuri
- Happy Skin is a Filipino color-cosmetics and skincare brand founded in October 2013 that sources manufacturing from established beauty hubs in Japan, Korea and Taiwan rather than producing in-house, a common approach among Southeast Asian beauty brands. Traffic is majority Philippine (72.5%) with a notable US share (21%), suggesting some export or diaspora interest. It is discovered mainly through search (65.6% organic) rather than direct navigation.
- Mga anggulo ng pakikipagtulungan
- Reliance on Japan/Korea/Taiwan OEM partners means the brand is used to trend-responsive, quality-driven East Asian manufacturing standards · Any new supplier would need to match the finishing and texture quality already associated with those established beauty hubs · Notable US traffic share suggests some interest in products or claims that travel well to overseas Filipino or wider export markets.
Philippines · Metro Manila · Natural personal care, skincare and home care
Human Nature Website ↗
- 33.7KMga bisita bawat buwan · 2026-08
- #735,213Rangking global
- #106 (Health - Other, Philippines)Rangking sa kategorya
- 40.3%Bounce
- 3.53Mga pahina/bisita
- 00:03:50Tagal
Top regions:Philippines 88.03% · United States 7.4% · India 3.36% · Top source:Organic search 67.07%
The Philippines' largest natural personal-care brand, a social enterprise sold via a direct-selling distributor network plus retail and its online store.
- Magulang
- Gandang Kalikasan Inc. · Founded 2008
- Kita
- hindi inihahayag
- Mga Channel
- DTC e-commerce site spanning beauty, bath, body, skin and hair care (per site title)
- Produksyon
- Not disclosed — Homepage returned only a page title ("Shop Human Nature Philippines - Natural Products for Beauty, Bath, Body, Skin and Hair Care") with no crawlable body content this session, and About/Our-Story sub-pages returned 404, so manufacturing details could not be independently verified.
- Kontak
- Corporate contact via humanheartnature.com; distributor/franchise sign-up available on-site
- Leaders
- Dylan Wilk, Anna Meloto-Wilk and Camille Meloto, Co-founders — Asia Society, BipiZ
- Pananaw ng tagapagsuri
- Human Nature is a Filipino personal-care brand selling beauty, bath, body, skin and hair-care products via its own e-commerce site. Traffic is strongly Philippine (88%), with organic search driving two-thirds of visits and an unusually long average visit (nearly 4 minutes), suggesting a loyal, browsing-heavy local audience rather than paid acquisition. Further corporate and manufacturing detail could not be confirmed as its site returned no crawlable content this session.
- Mga anggulo ng pakikipagtulungan
- Natural/personal-care positioning across multiple categories implies an ongoing need for natural-origin ingredient sourcing and documentation · Long on-site engagement time suggests receptiveness to education-led product storytelling, which favors partners who can supply substantiation and claims support · Limited public operational detail was accessible this session, so specific supply-chain needs remain unconfirmed.
Philippines · Metro Manila, Philippines · Makeup & skin tints
Issy & Co Website ↗
- 24.8KMga bisita bawat buwan · 2026-08
- #875,603Rangking global
- #89 (Beauty and Cosmetics, Philippines)Rangking sa kategorya
- 35.69%Bounce
- 4.02Mga pahina/bisita
- 00:02:16Tagal
Top regions:Philippines 63.48% · United States 30.54% · Canada 2.33% · Top source:Organic search 63.04%
Filipino makeup-meets-skincare brand ('Active Skin Stick', skin tints, brightening fluids) sold online and in Metro Manila retail stalls, recently expanding into fragrance.
- Magulang
- Issy Cosmetics (independent; no larger parent group named) · Founded 2019
- Kita
- Hindi ipinaliwanag
- Mga Channel
- DTC e-commerce site · physical store locations (per site navigation) · active on Instagram, TikTok, Facebook, Pinterest
- Produksyon
- Not disclosed — Brand site (homepage and pages/about) describes itself as "a proudly Filipino makeup and beauty brand" founded in 2019, but discloses no manufacturing-model or production-location detail.
- Kontak
- Via issycosmetics.com/pages/about
- Leaders
- Jasmine Ang Chua, Founder & CEO; Joel Martin Andrade, Co-Founder & Creative Director — tatlerasia.com
- Pananaw ng tagapagsuri
- Issy & Co is a Filipino makeup and beauty brand founded in 2019, positioned around accessible, "effortless" everyday makeup spanning base, eye, cheek, lip and fragrance categories. It sells via its own DTC site and physical stores, backed by active Instagram, TikTok, Facebook and Pinterest presence. Traffic is majority Philippine (63%) with a substantial US share (31%). As a five-year-old independent label, growth appears organic and digitally led rather than investor-funded.
- Mga anggulo ng pakikipagtulungan
- As a young, fast-growing Filipino indie makeup label, cost-efficient, trend-responsive contract manufacturing would help it keep pace with frequent shade and category launches · Notable US audience share suggests interest in products that travel well to overseas Filipino communities · Social-media-first marketing favors partners able to support quick-turnaround limited editions.
Philippines · Quezon City, Philippines · Skincare
Luxe Organix Website ↗
Dermatologically-tested Filipino skincare brand (soothing gels, aloe vera) founded and led by CEO Eugene Yap, sold nationwide through retail (e.g. Watsons) and e-commerce in the Philippines.
- Magulang
- Independently led by CEO Eugene Yap; no larger parent group named in sources reviewed · Founded 2003 (company, per LinkedIn); brand launch cited as 2004 in press coverage
- Kita
- Hindi ipinaliwanag
- Produksyon
- Not disclosed — Official site displayed only a maintenance holding page ("We Will Be Right Back!") this session with no company content, and a Brave search for the brand returned HTTP 429 (rate-limited), so no manufacturing statement could be obtained.
- Kontak
- Via luxeorganix.com; retail distribution via Watsons Philippines (watsons.com.ph/all-brands/b/163158/luxe-organix)
- Leaders
- Eugene Yap, CEO — philstar.com, manilatimes.net
- Pananaw ng tagapagsuri
- Luxe Organix is a Filipino personal-care and haircare brand whose official site was in a maintenance/holding state during this session, and search verification was rate-limited, so operations and manufacturing could not be confirmed. Similarweb shows a Philippine-dominant (60%), organic-search-led traffic profile with a very low pages-per-visit (1.01), consistent with a simple, conversion-focused rather than content-heavy site.
- Mga anggulo ng pakikipagtulungan
- Public sourcing information was not accessible this session, limiting specific coop-fit conclusions · As a mass-positioned haircare/personal-care label (based on category and market signals), cost-efficient large-batch contract manufacturing would typically be a priority · Site being offline during this check suggests it may be a smaller or transitioning operation worth re-verifying later.
Philippines · Makeup, skincare, haircare, body care
Snoe Beauty Website ↗
Filipino "fun and quirky" cosmetics and personal-care brand founded to offer affordable, trend-driven alternatives to foreign brands, inspired by Filipina beauty.
- Magulang
- Independent · Founded 2010 (Jen Diaz)
- Kita
- hindi inihahayag
- Mga Channel
- DTC site · mall retail counters (SM Muntinlupa, Robinsons Galleria, Landmark Makati) · Shopinas online marketplace · social commerce
- Produksyon
- Not disclosed · Made in Philippines — Trade press (My Davao City) states Snoe Beauty products are 'formulated and produced in the Philippines'; not stated whether via an owned facility or a contract manufacturer (trade press via search).
- Kontak
- info@snoebeauty.com
- Leaders
- Jen Diaz, Founder
- Pananaw ng tagapagsuri
- Snoe Beauty is a Philippine skincare and color-cosmetics brand founded in 2010, selling budget-priced serums and cleansers through its own site, mall-based retail counters and the Shopinas online marketplace. Trade press describes its products as formulated and produced in the Philippines, though it is not stated whether via an owned facility or a contract manufacturer. Traffic is modest and entirely Philippine, led by organic search with active on-site browsing. Pricing is solidly mass-market.
- Mga anggulo ng pakikipagtulungan
- Long-running mass-market Philippine brand with physical mall presence likely needs stable, cost-efficient contract manufacturing at scale · Locally produced positioning means any supplier relationship would need to preserve its Philippine-made story · Active-ingredient serum lineup (niacinamide, BHA, retinal) suggests ongoing interest in new actives at accessible price points.
Philippines · Mandaluyong, Metro Manila, Philippines · Color cosmetics
Sunnies Face Website ↗
- 70.5KMga bisita bawat buwan · 2026-08
- 28.53%Bounce
- 7.93Mga pahina/bisita
- 00:01:22Tagal
Top regions:Philippines 53.04% · United States 24.33% · India 5.94% · Top source:Organic search 60.45%
Cruelty-free color-cosmetics line (Fluffmatte lipstick won a 2022 Allure US Best of Beauty award) under Philippine lifestyle group Sunnies Studios, sold via its own site, Lazada and retail stores across the Philippines, Vietnam and online in several other SEA markets.
- Magulang
- Sunnies Studios / Sunnies Inc. · Founded Sunnies Studios founded 2013; Sunnies Face beauty line launched August 2018
- Kita
- Hindi ipinaliwanag
- Mga Channel
- DTC site · Sunnies Studios' 127 physical stores across the Philippines and Vietnam (Wikipedia) · online distribution to Hong Kong, Thailand, Vietnam, Malaysia, Singapore, Indonesia
- Produksyon
- Not disclosed — Wikipedia confirms Sunnies Face is the 2018 beauty-line extension of Philippine lifestyle group Sunnies Studios (founded 2011 as "Charlie" by Eric Dee and Bea Soriano-Dee, renamed Sunnies Studios in 2014 after Georgina Wilson and Martine Cajucom joined); the article does not state whether manufacturing is in-house or contracted.
- Kontak
- Via sunniesface.com; parent group site ph.sunniesstudios.com/pages/our-story
- Leaders
- Co-founders: Eric Dee, Bea Soriano-Dee, Martine Cajucom (now Martine Ho, Creative Director), Georgina Wilson, and Jessica Wilson (Sunnies Face brand manager/co-founder) — en.wikipedia.org/wiki/Sunnies_Studios, allure.ph
- Pananaw ng tagapagsuri
- Sunnies Face is the color-cosmetics line of Philippine lifestyle group Sunnies Studios, launched in 2018 after the group's expansion from sunglasses (founded 2011 as "Charlie") into eyewear, beauty and F&B under founders Eric Dee, Bea Soriano-Dee, Martine Cajucom and Georgina Wilson. It draws on the group's 127 stores across the Philippines and Vietnam plus SEA online reach, and stays privately held with no public funding disclosed.
- Mga anggulo ng pakikipagtulungan
- Leverages an existing multi-country retail network (Philippines, Vietnam, wider Southeast Asia online), favoring partners able to support multi-market compliance and steady replenishment · Part of a diversified lifestyle group, so category or format extensions (skincare, tools) may draw on group-level rather than brand-level sourcing decisions · No public manufacturing disclosure exists to indicate current sourcing model.
Philippines · San Juan, Metro Manila, Philippines · Makeup (lipstick-led, expanded to full color cosmetics)
Vice Cosmetics Website ↗
Celebrity-founded ('Ganda for All'), PETA-certified cruelty-free and paraben-free makeup brand created by comedian/TV host Vice Ganda, sold via Lazada/Shopee and Philippine retail.
- Magulang
- Vice Cosmetics Group Inc. · Founded 2017 (SEC-registered; publicly launched September-October 2017)
- Kita
- hindi inihahayag
- Mga Channel
- DTC site (vicecosmetics.com.ph) · celebrity-led launch marketing
- Produksyon
- Not disclosed — Wikipedia (Vice Ganda article) states Vice Cosmetics launched October 7, 2017 and its products "are all designed in Los Angeles," but does not specify where they are manufactured; the official site failed to load (SSL handshake failure on repeated attempts) and Brave search was rate-limited this session.
- Kontak
- hello@vicecosmetics.com; HQ Santolan Town Plaza, San Juan, Metro Manila
- Leaders
- Vice Ganda (Jose Marie Borja Viceral), Founder; co-developed with LA-based entrepreneur Macky Samaco (founder of Tattoo Junkie and Lique) — source: pep.ph (Oct 2017)
- Pananaw ng tagapagsuri
- Vice Cosmetics is the makeup line of Philippine entertainer Vice Ganda, launched October 7, 2017, with products described on Wikipedia as "designed in Los Angeles." Its launch drew a Guinness World Record for most people (6,900) applying lipstick simultaneously, reflecting a celebrity-marketing-led model. Traffic is entirely Philippine (100%), led by direct navigation (37%) rather than search, fitting a fame-driven rather than discovery-driven customer base.
- Mga anggulo ng pakikipagtulungan
- Built on celebrity-driven demand rather than ingredient storytelling, so reliable mass-volume contract manufacturing that keeps retail prices low likely matters more than novel actives · Direct-navigation-led traffic suggests a fan base responsive to hype-driven product drops, favoring fast, frequent launches · Overseas Filipino demand is plausible given the personality's regional fame, though not confirmed in traffic data (100% Philippine this period).