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Market research · As of 2026-09-21

Market structure metrics

More than one bestseller board a week. This page opens up 1,428 structural data points: price bands by market and category, the ingredients that show up most often, the claims written on labels, how concentrated the brands are, and how fast the boards churn — every figure carries its sample size.

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Price band distribution

How the sample splits across price tiers within one market and category. The median shows the water line; the bands show where competition clusters.

US & Europe · Skincare

n = 194 · Median $9.99 · Source ecom_items

  • <$516.5%
  • $5-1036.1%
  • $10-2021.6%
  • $20-3517.5%
  • $35-604.1%
  • $60+4.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Makeup

n = 188 · Median $9.54 · Source ecom_items

  • <$524.5%
  • $5-1028.7%
  • $10-2024.5%
  • $20-3518.1%
  • $35-602.1%
  • $60+2.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Oral care

n = 180 · Median $8.74 · Source ecom_items

  • <$525.6%
  • $5-1031.1%
  • $10-2027.8%
  • $20-358.9%
  • $35-603.3%
  • $60+3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Skincare

n = 112 · Median $5.23 · Source ecom_items

  • <$542.9%
  • $5-1037.5%
  • $10-2010.7%
  • $20-351.8%
  • $35-605.4%
  • $60+1.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Beauty

n = 100 · Median $12.98 · Source market_snapshots

  • <$57.0%
  • $5-1030.0%
  • $10-2046.0%
  • $20-3514.0%
  • $35-602.0%
  • $60+1.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Face

n = 100 · Median $18.25 · Source market_snapshots

  • <$52.0%
  • $5-1017.0%
  • $10-2047.0%
  • $20-3530.0%
  • $35-604.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Face cleansers

n = 100 · Median $11.97 · Source market_snapshots

  • <$51.0%
  • $5-1037.0%
  • $10-2051.0%
  • $20-359.0%
  • $35-602.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Hair care

n = 100 · Median $14.00 · Source market_snapshots

  • <$54.0%
  • $5-1028.0%
  • $10-2035.0%
  • $20-3519.0%
  • $35-609.0%
  • $60+5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Skin care

n = 100 · Median $15.11 · Source market_snapshots

  • <$52.0%
  • $5-1025.0%
  • $10-2052.0%
  • $20-3516.0%
  • $35-605.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Sunscreen

n = 100 · Median $18.20 · Source market_snapshots

  • <$52.0%
  • $5-1011.0%
  • $10-2051.0%
  • $20-3518.0%
  • $35-6017.0%
  • $60+1.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Personal care & fragrance

n = 82 · Median $16.50 · Source ecom_items

  • <$59.8%
  • $5-1024.4%
  • $10-2017.1%
  • $20-3514.6%
  • $35-6021.9%
  • $60+12.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Makeup

n = 80 · Median $3.39 · Source ecom_items

  • <$570.0%
  • $5-1020.0%
  • $10-205.0%
  • $20-355.0%
  • $35-600.00%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Makeup

n = 71 · Median $9.97 · Source market_snapshots

  • <$58.5%
  • $5-1046.5%
  • $10-2032.4%
  • $20-3511.3%
  • $35-601.4%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Personal care & fragrance

n = 70 · Median $34.14 · Source ecom_items

  • <$55.7%
  • $5-1011.4%
  • $10-2020.0%
  • $20-3517.1%
  • $35-6031.4%
  • $60+14.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Skincare

n = 50 · Median $16.82 · Source ecom_items

  • <$54.0%
  • $5-1024.0%
  • $10-2048.0%
  • $20-3516.0%
  • $35-608.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Personal care & fragrance

n = 42 · Median $8.33 · Source ecom_items

  • <$523.8%
  • $5-1038.1%
  • $10-209.5%
  • $20-350.00%
  • $35-604.8%
  • $60+23.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Oral care

n = 24 · Median $8.47 · Source ecom_items

  • <$541.7%
  • $5-1016.7%
  • $10-2025.0%
  • $20-3516.7%
  • $35-600.00%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Makeup

n = 24 · Median $9.63 · Source ecom_items

  • <$50.00%
  • $5-1050.0%
  • $10-2033.3%
  • $20-350.00%
  • $35-608.3%
  • $60+8.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Oral care

n = 18 · Median $5.07 · Source ecom_items

  • <$544.4%
  • $5-1011.1%
  • $10-200.00%
  • $20-3511.1%
  • $35-6022.2%
  • $60+11.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Top ingredient frequency

Counted with the same INCI splitting and normalisation as our decoder pages: how many products in this category list each ingredient.

Crema

n = 33,223 · Source market_products

  • GLYCERIN78.3%
  • PHENOXYETHANOL52.0%
  • AQUA43.0%
  • CETEARYL ALCOHOL37.9%
  • XANTHAN GUM36.1%
  • ETHYLHEXYLGLYCERIN35.0%
  • TOCOPHEROL34.2%
  • DIMETHICONE33.3%
  • BUTYLENE GLYCOL33.0%
  • GLYCERYL STEARATE33.0%
  • DISODIUM EDTA31.6%
  • TOCOPHERYL ACETATE31.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Sérum

n = 25,226 · Source market_products

  • GLYCERIN67.0%
  • PHENOXYETHANOL45.5%
  • BUTYLENE GLYCOL39.1%
  • SODIUM HYALURONATE38.5%
  • ETHYLHEXYLGLYCERIN36.6%
  • AQUA36.5%
  • XANTHAN GUM33.4%
  • WATER30.5%
  • DISODIUM EDTA28.3%
  • CITRIC ACID26.9%
  • NIACINAMIDE25.4%
  • TOCOPHEROL25.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Pasta de dientes

n = 13,037 · Source market_products

  • 水合硅石87.6%
  • 水87.3%
  • 山梨 醇84.6%
  • 纤维素胶84.1%
  • 月桂醇硫酸酯钠81.3%
  • 糖精钠72.1%
  • 黄原胶60.5%
  • 苯甲酸钠59.3%
  • 香精55.3%
  • 焦磷酸四钠44.0%
  • 碳酸钙36.8%
  • 聚乙二醇-835.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Limpia

n = 12,562 · Source market_products

  • GLYCERIN69.8%
  • CITRIC ACID42.0%
  • PHENOXYETHANOL41.1%
  • AQUA38.6%
  • COCAMIDOPROPYL BETAINE33.3%
  • WATER32.1%
  • CLORURO DE SODIO28.9%
  • SODIUM BENZOATE28.9%
  • DISODIUM EDTA27.6%
  • ETHYLHEXYLGLYCERIN24.1%
  • BUTYLENE GLYCOL22.4%
  • FRAGRANCE20.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Máscara

n = 8,620 · Source market_products

  • GLYCERIN79.3%
  • PHENOXYETHANOL48.4%
  • BUTYLENE GLYCOL46.1%
  • XANTHAN GUM43.0%
  • DISODIUM EDTA40.5%
  • ETHYLHEXYLGLYCERIN39.5%
  • SODIUM HYALURONATE39.4%
  • WATER39.3%
  • AQUA34.2%
  • 1,2-HEXANEDIOL33.2%
  • ALLANTOIN28.2%
  • FRAGRANCE27.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Cuidado de la piel

n = 8,324 · Source market_products

  • GLYCERIN75.7%
  • PHENOXYETHANOL50.9%
  • BUTYLENE GLYCOL44.3%
  • WATER41.6%
  • XANTHAN GUM36.5%
  • DISODIUM EDTA36.2%
  • ETHYLHEXYLGLYCERIN35.6%
  • SODIUM HYALURONATE34.2%
  • TOCOPHEROL27.9%
  • CITRIC ACID27.6%
  • CAPRYLYL GLYCOL26.3%
  • AQUA24.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Protector solar

n = 8,294 · Source market_products

  • GLYCERIN58.4%
  • PHENOXYETHANOL46.2%
  • AQUA39.7%
  • TOCOPHEROL39.2%
  • TOCOPHERYL ACETATE37.7%
  • XANTHAN GUM37.6%
  • TITANIUM DIOXIDE35.6%
  • DIMETHICONE34.5%
  • BUTYLENE GLYCOL31.2%
  • CAPRYLYL GLYCOL30.7%
  • BIS-ETHYLHEXYLOXYPHENOL METHOXYPHENYL TRIAZINE30.5%
  • DISODIUM EDTA30.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Champú

n = 6,174 · Source market_products

  • CITRIC ACID69.8%
  • COCAMIDOPROPYL BETAINE59.4%
  • GLYCERIN57.8%
  • CLORURO DE SODIO57.1%
  • SODIUM BENZOATE56.0%
  • AQUA44.3%
  • PARFUM38.4%
  • SODIUM LAURETH SULFATE34.9%
  • LINALOOL34.0%
  • PANTHENOL32.3%
  • PHENOXYETHANOL32.1%
  • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE31.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Acondicionador

n = 4,768 · Source market_products

  • GLYCERIN53.4%
  • CETEARYL ALCOHOL52.6%
  • PHENOXYETHANOL47.9%
  • CITRIC ACID47.6%
  • LINALOOL40.3%
  • PARFUM37.0%
  • CETRIMONIUM CHLORIDE35.4%
  • AQUA34.5%
  • LIMONENE34.5%
  • PANTHENOL34.1%
  • BEHENTRIMONIUM CHLORIDE33.2%
  • SODIUM BENZOATE30.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Base de maquillaje

n = 4,693 · Source market_products

  • PHENOXYETHANOL56.6%
  • DIMETHICONE50.3%
  • SILICA48.0%
  • GLYCERIN46.9%
  • TITANIUM DIOXIDE44.6%
  • CI 7749243.8%
  • MICA43.2%
  • CI 7749938.6%
  • TOCOPHEROL34.1%
  • BUTYLENE GLYCOL33.1%
  • ETHYLHEXYLGLYCERIN32.1%
  • TOCOPHERYL ACETATE31.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Leche corporal

n = 4,013 · Source market_products

  • GLYCERIN61.6%
  • PHENOXYETHANOL41.7%
  • AQUA39.6%
  • TOCOPHEROL35.8%
  • PARFUM34.7%
  • LINALOOL32.1%
  • LIMONENE30.6%
  • CETEARYL ALCOHOL28.9%
  • CITRIC ACID27.0%
  • TOCOPHERYL ACETATE25.1%
  • GLYCERYL STEARATE24.9%
  • DIMETHICONE24.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

爽肤水

n = 2,984 · Source market_products

  • GLYCERIN66.5%
  • PHENOXYETHANOL44.7%
  • BUTYLENE GLYCOL38.2%
  • AQUA37.7%
  • CITRIC ACID34.2%
  • ETHYLHEXYLGLYCERIN33.1%
  • WATER32.1%
  • DISODIUM EDTA28.0%
  • SODIUM HYALURONATE27.6%
  • SODIUM BENZOATE24.5%
  • PROPANEDIOL23.6%
  • PANTHENOL23.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

沐浴露

n = 2,926 · Source market_products

  • GLYCERIN68.3%
  • CLORURO DE SODIO61.3%
  • AQUA58.4%
  • CITRIC ACID55.2%
  • PARFUM50.4%
  • COCAMIDOPROPYL BETAINE46.9%
  • SODIUM BENZOATE45.1%
  • SODIUM LAURETH SULFATE35.3%
  • LINALOOL30.8%
  • LIMONENE29.6%
  • SODIUM HYDROXIDE23.5%
  • POTASSIUM SORBATE20.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Labial

n = 2,905 · Source market_products

  • TOCOPHEROL43.2%
  • TOCOPHERYL ACETATE33.9%
  • PHENOXYETHANOL30.4%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE26.3%
  • RICINUS COMMUNIS SEED OIL24.5%
  • BUTYROSPERMUM PARKII BUTTER23.9%
  • GLYCERIN23.6%
  • MICA22.9%
  • TITANIUM DIOXIDE22.4%
  • OCTYLDODECANOL20.8%
  • SILICA20.7%
  • CI 7749219.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Crema para los ojos

n = 1,470 · Source market_products

  • GLYCERIN83.6%
  • PHENOXYETHANOL60.0%
  • SODIUM HYALURONATE47.1%
  • BUTYLENE GLYCOL45.2%
  • AQUA44.0%
  • ETHYLHEXYLGLYCERIN39.2%
  • XANTHAN GUM37.6%
  • TOCOPHEROL35.2%
  • CITRIC ACID35.1%
  • TOCOPHERYL ACETATE32.7%
  • CAPRYLYL GLYCOL32.6%
  • POTASSIUM SORBATE30.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

眼妆

n = 1,310 · Source market_products

  • PHENOXYETHANOL55.4%
  • CI 7749942.9%
  • MICA38.6%
  • SILICA37.5%
  • CAPRYLYL GLYCOL34.7%
  • STEARIC ACID31.5%
  • CI 7749231.1%
  • TOCOPHEROL28.2%
  • GLYCERIN28.0%
  • TITANIUM DIOXIDE27.9%
  • BUTYLENE GLYCOL24.3%
  • ETHYLHEXYLGLYCERIN23.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Maquillaje

n = 1,227 · Source market_products

  • PHENOXYETHANOL51.1%
  • TITANIUM DIOXIDE47.5%
  • SILICA45.3%
  • MICA43.7%
  • TOCOPHEROL43.0%
  • DIMETHICONE39.8%
  • GLYCERIN37.8%
  • CI 7749234.2%
  • TOCOPHERYL ACETATE34.2%
  • CI 7749933.8%
  • BUTYLENE GLYCOL28.9%
  • CAPRYLYL GLYCOL28.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Desmaquillante

n = 932 · Source market_products

  • GLYCERIN50.5%
  • AQUA44.1%
  • PHENOXYETHANOL37.7%
  • CITRIC ACID31.0%
  • PARFUM23.7%
  • WATER22.1%
  • TOCOPHEROL22.0%
  • DISODIUM EDTA21.9%
  • CLORURO DE SODIO21.0%
  • BUTYLENE GLYCOL20.1%
  • TOCOPHERYL ACETATE19.5%
  • SODIUM BENZOATE19.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Cuidado corporal

n = 675 · Source market_products

  • GLYCERIN65.3%
  • PHENOXYETHANOL41.9%
  • TOCOPHEROL32.9%
  • AQUA31.4%
  • WATER31.1%
  • CITRIC ACID30.5%
  • LINALOOL27.7%
  • LIMONENE26.7%
  • TOCOPHERYL ACETATE26.4%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE25.5%
  • FRAGRANCE25.3%
  • CETEARYL ALCOHOL24.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Cuidado capilar

n = 582 · Source market_products

  • CITRIC ACID60.1%
  • GLYCERIN58.3%
  • PHENOXYETHANOL45.9%
  • SODIUM BENZOATE39.7%
  • PANTHENOL35.7%
  • CETEARYL ALCOHOL33.5%
  • FRAGRANCE33.5%
  • LINALOOL33.2%
  • WATER33.2%
  • LIMONENE32.8%
  • BENZYL ALCOHOL29.5%
  • PARFUM29.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Deodorant

n = 494 · Source market_products

  • PARFUM69.2%
  • LINALOOL55.3%
  • LIMONENE52.4%
  • CITRONELLOL40.5%
  • PROPANE39.7%
  • GERANIOL39.1%
  • BUTANE38.5%
  • ISOBUTANE37.9%
  • AQUA35.8%
  • CITRAL35.0%
  • ALCOHOL DENAT30.2%
  • COUMARIN29.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Fragancia

n = 236 · Source market_products

  • LINALOOL59.8%
  • LIMONENE58.5%
  • CITRAL49.1%
  • GERANIOL46.6%
  • CITRONELLOL44.5%
  • AQUA41.9%
  • PARFUM41.9%
  • ALCOHOL DENAT39.0%
  • COUMARIN35.2%
  • BUTYL METHOXYDIBENZOYLMETHANE30.1%
  • ETHYLHEXYL METHOXYCINNAMATE28.8%
  • HYDROXYCITRONELLAL26.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hand cream

n = 180 · Source market_products

  • GLYCERIN82.8%
  • AQUA62.8%
  • PARFUM52.2%
  • CETEARYL ALCOHOL48.9%
  • PHENOXYETHANOL42.8%
  • LINALOOL35.6%
  • GLYCERYL STEARATE33.9%
  • LIMONENE33.9%
  • CITRIC ACID32.2%
  • SODIUM HYDROXIDE32.2%
  • TOCOPHEROL30.6%
  • XANTHAN GUM30.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Mouthwash

n = 143 · Source market_products

  • AQUA71.3%
  • AROMA69.2%
  • SODIUM SACCHARIN64.3%
  • SODIUM FLUORIDE59.4%
  • SODIUM BENZOATE57.3%
  • SORBITOL53.8%
  • GLYCERIN49.6%
  • CITRIC ACID39.9%
  • MENTHOL37.8%
  • CETYLPYRIDINIUM CHLORIDE34.3%
  • PROPYLENE GLYCOL28.0%
  • LIMONENE25.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Cuidado capilar

n = 128 · Source market_products

  • GLYCERIN57.8%
  • CITRIC ACID53.9%
  • AQUA51.6%
  • PARFUM50.8%
  • LINALOOL44.5%
  • PHENOXYETHANOL43.0%
  • LIMONENE39.8%
  • HEXYL CINNAMAL39.1%
  • SODIUM BENZOATE36.7%
  • PANTHENOL35.2%
  • BENZYL ALCOHOL29.7%
  • CETEARYL ALCOHOL29.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Lip balm

n = 117 · Source market_products

  • RICINUS COMMUNIS SEED OIL42.7%
  • BUTYROSPERMUM PARKII BUTTER41.9%
  • TOCOPHEROL39.3%
  • TOCOPHERYL ACETATE38.5%
  • CERA ALBA36.8%
  • LIMONENE27.4%
  • OCTYLDODECANOL26.5%
  • PARFUM25.6%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE24.8%
  • AROMA23.9%
  • LINALOOL20.5%
  • CERA MICROCRISTALLINA19.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hombres

n = 106 · Source market_products

  • GLYCERIN69.8%
  • PHENOXYETHANOL64.1%
  • WATER47.2%
  • FRAGRANCE42.4%
  • BUTYLENE GLYCOL28.3%
  • TOCOPHEROL28.3%
  • CAPRYLYL GLYCOL25.5%
  • CITRIC ACID25.5%
  • DIMETHICONE25.5%
  • CARBOMER23.6%
  • LIMONENE23.6%
  • LINALOOL23.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Niños

n = 101 · Source market_products

  • GLYCERIN80.2%
  • TOCOPHEROL40.6%
  • CITRIC ACID38.6%
  • DIMETHICONE35.6%
  • TOCOPHERYL ACETATE35.6%
  • AQUA33.7%
  • WATER33.7%
  • PHENOXYETHANOL30.7%
  • CAPRYLYL GLYCOL29.7%
  • SODIUM BENZOATE29.7%
  • CLORURO DE SODIO26.7%
  • C12-15 ALKYL BENZOATE24.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Cuidado oral

n = 61 · Source market_products

  • SORBITOL78.7%
  • HYDRATED SILICA73.8%
  • SODIUM SACCHARIN72.1%
  • GLYCERIN68.8%
  • XANTHAN GUM57.4%
  • FLAVOR55.7%
  • COCAMIDOPROPYL BETAINE52.5%
  • TITANIUM DIOXIDE52.5%
  • WATER52.5%
  • SODIUM FLUORIDE50.8%
  • SODIUM LAURYL SULFATE41.0%
  • AQUA37.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hair colour

n = 52 · Source market_products

  • CETEARYL ALCOHOL50.0%
  • PARFUM40.4%
  • CITRIC ACID38.5%
  • RESORCINOL34.6%
  • HYDROGEN PEROXIDE32.7%
  • M-AMINOPHENOL30.8%
  • TETRASODIUM EDTA28.8%
  • ETHANOLAMINE26.9%
  • GLYCERIN26.9%
  • ASCORBIC ACID25.0%
  • CETYL ALCOHOL25.0%
  • SODIUM SULFITE25.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Top claims

Claim labels from packaging and product pages (tag-style only, Chinese and English counted separately): which claims get written most often.

China · Toothpaste

n = 11,636 · Source market_products

  • 备案状态:备案通过100.0%
  • 生产方式:自行生产69.1%
  • 生产方式:委托生产29.0%
  • 生产企业:广州中汉口腔用品有限公司9.8%
  • 生产企业:广州市名俐日用化工有限公司5.2%
  • 生产企业:佛山市南海区和顺安富日用品有限公司5.0%
  • 备案日期:2023-11-303.7%
  • 生产企业:佛山市珠光生物科技有限公司3.4%
  • 备案日期:2023-12-113.0%
  • 生产企业:维诺拉口腔用品（广州）有限公司2.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · 沐浴露

n = 436 · Source market_products

  • dermatologically-tested32.8%
  • without-paraben22.7%
  • neutral-ph-for-the-skin22.3%
  • green-dot20.0%
  • organic15.6%
  • green-point9.4%
  • triman9.2%
  • cosmetique-bio-charte-cosmebio8.5%
  • no-colorings8.0%
  • hypoallergenic7.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Shampoo

n = 212 · Source market_products

  • organic23.6%
  • without-paraben23.6%
  • without-silicon17.0%
  • dermatologically-tested15.6%
  • green-dot14.1%
  • vegan10.8%
  • vegetarian10.8%
  • green-point9.4%
  • cosmetique-bio-charte-cosmebio8.5%
  • no-colorings7.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Deodorant

n = 184 · Source market_products

  • green-dot39.7%
  • triman26.1%
  • organic13.0%
  • dermatologically-tested10.9%
  • sans-alcool10.3%
  • without-aluminium-salts10.3%
  • cosmetique-bio-charte-cosmebio6.5%
  • anti-traces3.8%
  • vegetarian3.8%
  • without-paraben3.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Body lotion

n = 100 · Source market_products

  • dermatologically-tested38.0%
  • organic20.0%
  • without-paraben19.0%
  • hypoallergenic12.0%
  • cosmetique-bio-charte-cosmebio10.0%
  • green-point10.0%
  • made-in-france9.0%
  • green-dot7.0%
  • no-colorings7.0%
  • certified-by-ecocert5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Toothpaste

n = 91 · Source market_products

  • organic38.5%
  • green-dot13.2%
  • vegetarian13.2%
  • vegan12.1%
  • cosmetique-bio-charte-cosmebio8.8%
  • triman6.6%
  • ecocert5.5%
  • natrue4.4%
  • teste-cliniquement4.4%
  • made-in-france3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Mouthwash

n = 55 · Source market_products

  • triman43.6%
  • green-dot38.2%
  • no-alcohol23.6%
  • made-in-spain18.2%
  • organic9.1%
  • certified-by-ecocert3.6%
  • artisanal-production1.8%
  • doux1.8%
  • european-vegetarian-union1.8%
  • european-vegetarian-union-vegan1.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Shampoo

n = 54 · Source market_products

  • vegan53.7%
  • vegetarian53.7%
  • green-point14.8%
  • without-silicon13.0%
  • the-vegan-society7.4%
  • green-dot5.6%
  • ohne-silikone5.6%
  • hdpe3.7%
  • klimaneutral3.7%
  • made-in-germany3.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · 沐浴露

n = 47 · Source market_products

  • vegan55.3%
  • vegetarian55.3%
  • green-point14.9%
  • the-vegan-society12.8%
  • green-dot8.5%
  • made-in-germany8.5%
  • neutral-ph-for-the-skin8.5%
  • without-microplastics8.5%
  • no-colorings4.3%
  • organic4.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Conditioner

n = 46 · Source market_products

  • green-dot34.8%
  • organic23.9%
  • without-paraben21.7%
  • made-in-france10.9%
  • vegan10.9%
  • vegetarian10.9%
  • european-vegetarian-union8.7%
  • european-vegetarian-union-vegan8.7%
  • cosmetique-bio-charte-cosmebio6.5%
  • green-point6.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

NL · Skincare

n = 45 · Source market_products

  • vegetarian64.4%
  • vegan62.2%
  • dermatologically-tested8.9%
  • fsc6.7%
  • fsc-mix6.7%
  • the-vegan-society6.7%
  • organic4.4%
  • vegetarian-society-approved4.4%
  • vegetarian-society-approved-vegan4.4%
  • fsc-c0233292.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Sunscreen

n = 43 · Source market_products

  • dermatologically-tested25.6%
  • organic25.6%
  • cosmetique-bio-charte-cosmebio20.9%
  • made-in-france18.6%
  • without-paraben18.6%
  • resiste-a-l-eau16.3%
  • vegetarian14.0%
  • without-perfume14.0%
  • ecocert11.6%
  • non-comedogene11.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Skincare

n = 42 · Source market_products

  • organic26.2%
  • sulfate-free21.4%
  • paraben-free19.1%
  • vegetarian16.7%
  • silicone-free14.3%
  • alcohol-free11.9%
  • vegan11.9%
  • certified-by-ecocert9.5%
  • comedogenicity max 3/59.5%
  • cruelty-free9.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Cream

n = 41 · Source market_products

  • organic39.0%
  • made-in-france26.8%
  • green-dot24.4%
  • cosmetique-bio-charte-cosmebio14.6%
  • vegetarian12.2%
  • triman9.8%
  • vegan9.8%
  • ecocert7.3%
  • cosmebio4.9%
  • ecocert-cosmos-organic4.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Deodorant

n = 40 · Source market_products

  • vegan47.5%
  • vegetarian47.5%
  • without-aluminium-salts15.0%
  • green-point12.5%
  • green-dot7.5%
  • natrue7.5%
  • ohne-alkohol7.5%
  • 0-aluminiumsalze5.0%
  • brennbar5.0%
  • 24h-wirkung2.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Toothpaste

n = 40 · Source market_products

  • vegan60.0%
  • vegetarian60.0%
  • made-in-germany17.5%
  • green-point7.5%
  • no-gluten7.5%
  • 12-m5.0%
  • green-dot5.0%
  • klimaneutral5.0%
  • natrue5.0%
  • no-palm-oil5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Australia · Shampoo

n = 34 · Source market_products

  • no-gmos67.7%
  • vegan32.4%
  • vegetarian32.4%
  • palm-oil-free2.9%
  • sustainable-palm-oil2.9%
  • with-vitamin-e2.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Global · Crema

n = 34 · Source market_products

  • sunscreen20.6%
  • 30ml11.8%
  • moisturiser11.8%
  • facecream8.8%
  • moisturizer8.8%
  • bodylotion5.9%
  • cream5.9%
  • 150ml2.9%
  • 250ml2.9%
  • 52.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

NO · Shampoo

n = 31 · Source market_products

  • no-gluten100.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Global · Sérum

n = 30 · Source market_products

  • serum43.3%
  • 30ml13.3%
  • 20ml6.7%
  • essence6.7%
  • toner6.7%
  • 100ml3.3%
  • 140ml3.3%
  • 150ml3.3%
  • 15ml3.3%
  • 55ml3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Brand concentration (HHI)

HHI is the sum of squared brand shares by number of collected SKUs (0–10000) — not by sales and not market share: it says how many brands stock this shelf and how much of it the biggest few take. Lower means more fragmented, and fragmented categories are easier to enter.

CategoríaHHIBrandsTop-5 sharen
Cuidado oral1,7601086.9%61
Hair colour1,6664762.5%152
Lip balm80810639.6%240
Niños6384944.5%101
Hombres6214548.6%105
Mouthwash60410244.2%231
Deodorant40424835.8%684
Pasta de dientes15095418.9%13,769
Hand cream13515719.0%237
Hair mask12911514.8%169
Cuidado capilar11916915.9%270
Cuidado capilar11421512.7%582
Fragancia10026414.8%466
Maquillaje7746712.2%1,408
眼妆6151910.7%1,390
沐浴露581,61612.7%4,074
Desmaquillante5663010.9%1,082
Cuidado corporal533488.3%674
Leche corporal402,15010.2%4,778
Acondicionador381,7018.5%5,103
Base de maquillaje311,4786.8%4,852
Champú292,6237.4%7,343
Labial281,3346.7%3,051
Cuidado de la piel222,4315.2%8,735
Protector solar213,1536.1%8,668
Crema para los ojos199813.5%1,520
Máscara153,1964.8%8,729
爽肤水121,8503.3%3,086
Limpia105,1704.2%12,832
Crema99,4373.4%33,941
Sérum67,5242.3%25,416

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

New SKU rate

Share of the sample first seen within the last 30 / 90 days.

Not published yet: first_seen currently records the ingest date, not the listing date, and the whole library falls inside one ingest window, which would make the rate a flat 100%. We do not publish that. Until a real listing date is available, read the board churn below — that is measured from two consecutive snapshots.

Board churn

Two consecutive snapshots of the same board: how much is newly on, how much dropped off, and how far survivors moved in rank.

BoardNew entriesDroppedAvg rank move of survivorsnFuente
United States · amazon-us · Beauty4.0%9.4%2.2100market_snapshots
United States · amazon-us · Face1.0%5.7%1.8100market_snapshots
United States · amazon-us · Face cleansers0.00%2.0%2.0100market_snapshots
United States · amazon-us · Hair care4.0%9.4%3.7100market_snapshots
United States · amazon-us · Skin care2.0%7.5%1.4100market_snapshots
United States · amazon-us · Sunscreen5.0%10.4%2.0100market_snapshots
United States · amazon-us · Makeup2.8%34.9%1.471market_snapshots

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Review pain points

Not published yet: the library holds review counts but no review text, and we do not invent it. Coming once review collection is connected.

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