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Market research · As of 2026-09-21

Market structure metrics

More than one bestseller board a week. This page opens up 1,428 structural data points: price bands by market and category, the ingredients that show up most often, the claims written on labels, how concentrated the brands are, and how fast the boards churn — every figure carries its sample size.

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Price band distribution

How the sample splits across price tiers within one market and category. The median shows the water line; the bands show where competition clusters.

US & Europe · Skincare

n = 194 · Median $9.99 · Source ecom_items

  • <$516.5%
  • $5-1036.1%
  • $10-2021.6%
  • $20-3517.5%
  • $35-604.1%
  • $60+4.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Makeup

n = 188 · Median $9.54 · Source ecom_items

  • <$524.5%
  • $5-1028.7%
  • $10-2024.5%
  • $20-3518.1%
  • $35-602.1%
  • $60+2.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Oral care

n = 180 · Median $8.74 · Source ecom_items

  • <$525.6%
  • $5-1031.1%
  • $10-2027.8%
  • $20-358.9%
  • $35-603.3%
  • $60+3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Skincare

n = 112 · Median $5.23 · Source ecom_items

  • <$542.9%
  • $5-1037.5%
  • $10-2010.7%
  • $20-351.8%
  • $35-605.4%
  • $60+1.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Beauty

n = 100 · Median $12.98 · Source market_snapshots

  • <$57.0%
  • $5-1030.0%
  • $10-2046.0%
  • $20-3514.0%
  • $35-602.0%
  • $60+1.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Face

n = 100 · Median $18.25 · Source market_snapshots

  • <$52.0%
  • $5-1017.0%
  • $10-2047.0%
  • $20-3530.0%
  • $35-604.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Face cleansers

n = 100 · Median $11.97 · Source market_snapshots

  • <$51.0%
  • $5-1037.0%
  • $10-2051.0%
  • $20-359.0%
  • $35-602.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Hair care

n = 100 · Median $14.00 · Source market_snapshots

  • <$54.0%
  • $5-1028.0%
  • $10-2035.0%
  • $20-3519.0%
  • $35-609.0%
  • $60+5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Skin care

n = 100 · Median $15.11 · Source market_snapshots

  • <$52.0%
  • $5-1025.0%
  • $10-2052.0%
  • $20-3516.0%
  • $35-605.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Sunscreen

n = 100 · Median $18.20 · Source market_snapshots

  • <$52.0%
  • $5-1011.0%
  • $10-2051.0%
  • $20-3518.0%
  • $35-6017.0%
  • $60+1.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Personal care & fragrance

n = 82 · Median $16.50 · Source ecom_items

  • <$59.8%
  • $5-1024.4%
  • $10-2017.1%
  • $20-3514.6%
  • $35-6021.9%
  • $60+12.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Makeup

n = 80 · Median $3.39 · Source ecom_items

  • <$570.0%
  • $5-1020.0%
  • $10-205.0%
  • $20-355.0%
  • $35-600.00%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Makeup

n = 71 · Median $9.97 · Source market_snapshots

  • <$58.5%
  • $5-1046.5%
  • $10-2032.4%
  • $20-3511.3%
  • $35-601.4%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Personal care & fragrance

n = 70 · Median $34.14 · Source ecom_items

  • <$55.7%
  • $5-1011.4%
  • $10-2020.0%
  • $20-3517.1%
  • $35-6031.4%
  • $60+14.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Skincare

n = 50 · Median $16.82 · Source ecom_items

  • <$54.0%
  • $5-1024.0%
  • $10-2048.0%
  • $20-3516.0%
  • $35-608.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Personal care & fragrance

n = 42 · Median $8.33 · Source ecom_items

  • <$523.8%
  • $5-1038.1%
  • $10-209.5%
  • $20-350.00%
  • $35-604.8%
  • $60+23.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Oral care

n = 24 · Median $8.47 · Source ecom_items

  • <$541.7%
  • $5-1016.7%
  • $10-2025.0%
  • $20-3516.7%
  • $35-600.00%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Makeup

n = 24 · Median $9.63 · Source ecom_items

  • <$50.00%
  • $5-1050.0%
  • $10-2033.3%
  • $20-350.00%
  • $35-608.3%
  • $60+8.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Oral care

n = 18 · Median $5.07 · Source ecom_items

  • <$544.4%
  • $5-1011.1%
  • $10-200.00%
  • $20-3511.1%
  • $35-6022.2%
  • $60+11.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Top ingredient frequency

Counted with the same INCI splitting and normalisation as our decoder pages: how many products in this category list each ingredient.

Krim

n = 33,223 · Source market_products

  • GLYCERIN78.3%
  • PHENOXYETHANOL52.0%
  • AQUA43.0%
  • ALKOHOL SETIL37.9%
  • XANTHAN GUM36.1%
  • ETHYLHEXYLGLYCERIN35.0%
  • TOCOPHEROL34.2%
  • DIMETHICONE33.3%
  • BUTYLENE GLYCOL33.0%
  • GLYCERYL STEARATE33.0%
  • DISODIUM EDTA31.6%
  • TOCOPHERYL ACETATE31.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Serum

n = 25,226 · Source market_products

  • GLYCERIN67.0%
  • PHENOXYETHANOL45.5%
  • BUTYLENE GLYCOL39.1%
  • SODIUM HYALURONATE38.5%
  • ETHYLHEXYLGLYCERIN36.6%
  • AQUA36.5%
  • XANTHAN GUM33.4%
  • WATER30.5%
  • DISODIUM EDTA28.3%
  • CITRIC ACID26.9%
  • NIACINAMIDE25.4%
  • TOCOPHEROL25.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Pasta gigi

n = 13,037 · Source market_products

  • 水合硅石87.6%
  • 水87.3%
  • 山梨 醇84.6%
  • 纤维素胶84.1%
  • 月桂醇硫酸酯钠81.3%
  • 糖精钠72.1%
  • 黄原胶60.5%
  • 苯甲酸钠59.3%
  • 香精55.3%
  • 焦磷酸四钠44.0%
  • 碳酸钙36.8%
  • 聚乙二醇-835.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Pembersih

n = 12,562 · Source market_products

  • GLYCERIN69.8%
  • CITRIC ACID42.0%
  • PHENOXYETHANOL41.1%
  • AQUA38.6%
  • COCAMIDOPROPYL BETAINE33.3%
  • WATER32.1%
  • SODIUM CHLORIDE28.9%
  • NATRIUM BENZOAT28.9%
  • DISODIUM EDTA27.6%
  • ETHYLHEXYLGLYCERIN24.1%
  • BUTYLENE GLYCOL22.4%
  • FRAGRANCE20.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Pelembap muka

n = 8,620 · Source market_products

  • GLYCERIN79.3%
  • PHENOXYETHANOL48.4%
  • BUTYLENE GLYCOL46.1%
  • XANTHAN GUM43.0%
  • DISODIUM EDTA40.5%
  • ETHYLHEXYLGLYCERIN39.5%
  • SODIUM HYALURONATE39.4%
  • WATER39.3%
  • AQUA34.2%
  • 1,2-HEXANEDIOL33.2%
  • ALLANTOIN28.2%
  • FRAGRANCE27.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Rawatan kulit

n = 8,324 · Source market_products

  • GLYCERIN75.7%
  • PHENOXYETHANOL50.9%
  • BUTYLENE GLYCOL44.3%
  • WATER41.6%
  • XANTHAN GUM36.5%
  • DISODIUM EDTA36.2%
  • ETHYLHEXYLGLYCERIN35.6%
  • SODIUM HYALURONATE34.2%
  • TOCOPHEROL27.9%
  • CITRIC ACID27.6%
  • CAPRYLYL GLYCOL26.3%
  • AQUA24.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Pelindung Matahari

n = 8,294 · Source market_products

  • GLYCERIN58.4%
  • PHENOXYETHANOL46.2%
  • AQUA39.7%
  • TOCOPHEROL39.2%
  • TOCOPHERYL ACETATE37.7%
  • XANTHAN GUM37.6%
  • TITANIUM DIOXIDE35.6%
  • DIMETHICONE34.5%
  • BUTYLENE GLYCOL31.2%
  • CAPRYLYL GLYCOL30.7%
  • BIS-ETHYLHEXYLOXYPHENOL METHOXYPHENYL TRIAZINE30.5%
  • DISODIUM EDTA30.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Sampu

n = 6,174 · Source market_products

  • CITRIC ACID69.8%
  • COCAMIDOPROPYL BETAINE59.4%
  • GLYCERIN57.8%
  • SODIUM CHLORIDE57.1%
  • NATRIUM BENZOAT56.0%
  • AQUA44.3%
  • PARFUM38.4%
  • SODIUM LAURETH SULFATE34.9%
  • LINALOOL34.0%
  • PANTHENOL32.3%
  • PHENOXYETHANOL32.1%
  • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE31.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Kondisioner

n = 4,768 · Source market_products

  • GLYCERIN53.4%
  • ALKOHOL SETIL52.6%
  • PHENOXYETHANOL47.9%
  • CITRIC ACID47.6%
  • LINALOOL40.3%
  • PARFUM37.0%
  • CETRIMONIUM CHLORIDE35.4%
  • AQUA34.5%
  • LIMONENE34.5%
  • PANTHENOL34.1%
  • BEHENTRIMONIUM CHLORIDE33.2%
  • NATRIUM BENZOAT30.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Fondasi

n = 4,693 · Source market_products

  • PHENOXYETHANOL56.6%
  • DIMETHICONE50.3%
  • SILICA48.0%
  • GLYCERIN46.9%
  • TITANIUM DIOXIDE44.6%
  • CI 7749243.8%
  • MICA43.2%
  • CI 7749938.6%
  • TOCOPHEROL34.1%
  • BUTYLENE GLYCOL33.1%
  • ETHYLHEXYLGLYCERIN32.1%
  • TOCOPHERYL ACETATE31.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Lotion badan

n = 4,013 · Source market_products

  • GLYCERIN61.6%
  • PHENOXYETHANOL41.7%
  • AQUA39.6%
  • TOCOPHEROL35.8%
  • PARFUM34.7%
  • LINALOOL32.1%
  • LIMONENE30.6%
  • ALKOHOL SETIL28.9%
  • CITRIC ACID27.0%
  • TOCOPHERYL ACETATE25.1%
  • GLYCERYL STEARATE24.9%
  • DIMETHICONE24.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

爽肤水

n = 2,984 · Source market_products

  • GLYCERIN66.5%
  • PHENOXYETHANOL44.7%
  • BUTYLENE GLYCOL38.2%
  • AQUA37.7%
  • CITRIC ACID34.2%
  • ETHYLHEXYLGLYCERIN33.1%
  • WATER32.1%
  • DISODIUM EDTA28.0%
  • SODIUM HYALURONATE27.6%
  • NATRIUM BENZOAT24.5%
  • PROPANEDIOL23.6%
  • PANTHENOL23.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

沐浴露

n = 2,926 · Source market_products

  • GLYCERIN68.3%
  • SODIUM CHLORIDE61.3%
  • AQUA58.4%
  • CITRIC ACID55.2%
  • PARFUM50.4%
  • COCAMIDOPROPYL BETAINE46.9%
  • NATRIUM BENZOAT45.1%
  • SODIUM LAURETH SULFATE35.3%
  • LINALOOL30.8%
  • LIMONENE29.6%
  • NATRIUM HIDROKSIDA23.5%
  • KALIUM SORBATE20.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Lipstick

n = 2,905 · Source market_products

  • TOCOPHEROL43.2%
  • TOCOPHERYL ACETATE33.9%
  • PHENOXYETHANOL30.4%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE26.3%
  • RICINUS COMMUNIS SEED OIL24.5%
  • BUTYROSPERMUM PARKII BUTTER23.9%
  • GLYCERIN23.6%
  • MICA22.9%
  • TITANIUM DIOXIDE22.4%
  • OCTYLDODECANOL20.8%
  • SILICA20.7%
  • CI 7749219.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Krim mata

n = 1,470 · Source market_products

  • GLYCERIN83.6%
  • PHENOXYETHANOL60.0%
  • SODIUM HYALURONATE47.1%
  • BUTYLENE GLYCOL45.2%
  • AQUA44.0%
  • ETHYLHEXYLGLYCERIN39.2%
  • XANTHAN GUM37.6%
  • TOCOPHEROL35.2%
  • CITRIC ACID35.1%
  • TOCOPHERYL ACETATE32.7%
  • CAPRYLYL GLYCOL32.6%
  • KALIUM SORBATE30.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

眼妆

n = 1,310 · Source market_products

  • PHENOXYETHANOL55.4%
  • CI 7749942.9%
  • MICA38.6%
  • SILICA37.5%
  • CAPRYLYL GLYCOL34.7%
  • STEARIC ACID31.5%
  • CI 7749231.1%
  • TOCOPHEROL28.2%
  • GLYCERIN28.0%
  • TITANIUM DIOXIDE27.9%
  • BUTYLENE GLYCOL24.3%
  • ETHYLHEXYLGLYCERIN23.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Solekan

n = 1,227 · Source market_products

  • PHENOXYETHANOL51.1%
  • TITANIUM DIOXIDE47.5%
  • SILICA45.3%
  • MICA43.7%
  • TOCOPHEROL43.0%
  • DIMETHICONE39.8%
  • GLYCERIN37.8%
  • CI 7749234.2%
  • TOCOPHERYL ACETATE34.2%
  • CI 7749933.8%
  • BUTYLENE GLYCOL28.9%
  • CAPRYLYL GLYCOL28.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Penganggal solek

n = 932 · Source market_products

  • GLYCERIN50.5%
  • AQUA44.1%
  • PHENOXYETHANOL37.7%
  • CITRIC ACID31.0%
  • PARFUM23.7%
  • WATER22.1%
  • TOCOPHEROL22.0%
  • DISODIUM EDTA21.9%
  • SODIUM CHLORIDE21.0%
  • BUTYLENE GLYCOL20.1%
  • TOCOPHERYL ACETATE19.5%
  • NATRIUM BENZOAT19.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Jagaan badan

n = 675 · Source market_products

  • GLYCERIN65.3%
  • PHENOXYETHANOL41.9%
  • TOCOPHEROL32.9%
  • AQUA31.4%
  • WATER31.1%
  • CITRIC ACID30.5%
  • LINALOOL27.7%
  • LIMONENE26.7%
  • TOCOPHERYL ACETATE26.4%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE25.5%
  • FRAGRANCE25.3%
  • ALKOHOL SETIL24.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Jagaan rambut

n = 582 · Source market_products

  • CITRIC ACID60.1%
  • GLYCERIN58.3%
  • PHENOXYETHANOL45.9%
  • NATRIUM BENZOAT39.7%
  • PANTHENOL35.7%
  • ALKOHOL SETIL33.5%
  • FRAGRANCE33.5%
  • LINALOOL33.2%
  • WATER33.2%
  • LIMONENE32.8%
  • BENZYL ALCOHOL29.5%
  • PARFUM29.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Deodorant

n = 494 · Source market_products

  • PARFUM69.2%
  • LINALOOL55.3%
  • LIMONENE52.4%
  • CITRONELLOL40.5%
  • PROPANE39.7%
  • GERANIOL39.1%
  • BUTANE38.5%
  • ISOBUTANE37.9%
  • AQUA35.8%
  • CITRAL35.0%
  • ALCOHOL DENAT30.2%
  • COUMARIN29.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Pengharum

n = 236 · Source market_products

  • LINALOOL59.8%
  • LIMONENE58.5%
  • CITRAL49.1%
  • GERANIOL46.6%
  • CITRONELLOL44.5%
  • AQUA41.9%
  • PARFUM41.9%
  • ALCOHOL DENAT39.0%
  • COUMARIN35.2%
  • BUTYL METHOXYDIBENZOYLMETHANE30.1%
  • ETHYLHEXYL METHOXYCINNAMATE28.8%
  • HYDROXYCITRONELLAL26.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hand cream

n = 180 · Source market_products

  • GLYCERIN82.8%
  • AQUA62.8%
  • PARFUM52.2%
  • ALKOHOL SETIL48.9%
  • PHENOXYETHANOL42.8%
  • LINALOOL35.6%
  • GLYCERYL STEARATE33.9%
  • LIMONENE33.9%
  • CITRIC ACID32.2%
  • NATRIUM HIDROKSIDA32.2%
  • TOCOPHEROL30.6%
  • XANTHAN GUM30.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Mouthwash

n = 143 · Source market_products

  • AQUA71.3%
  • AROMA69.2%
  • SODIUM SACCHARIN64.3%
  • SODIUM FLUORIDE59.4%
  • NATRIUM BENZOAT57.3%
  • SORBITOL53.8%
  • GLYCERIN49.6%
  • CITRIC ACID39.9%
  • MENTHOL37.8%
  • CETYLPYRIDINIUM CHLORIDE34.3%
  • PROPYLENE GLYCOL28.0%
  • LIMONENE25.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Jagaan rambut

n = 128 · Source market_products

  • GLYCERIN57.8%
  • CITRIC ACID53.9%
  • AQUA51.6%
  • PARFUM50.8%
  • LINALOOL44.5%
  • PHENOXYETHANOL43.0%
  • LIMONENE39.8%
  • HEXYL CINNAMAL39.1%
  • NATRIUM BENZOAT36.7%
  • PANTHENOL35.2%
  • BENZYL ALCOHOL29.7%
  • ALKOHOL SETIL29.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Lip balm

n = 117 · Source market_products

  • RICINUS COMMUNIS SEED OIL42.7%
  • BUTYROSPERMUM PARKII BUTTER41.9%
  • TOCOPHEROL39.3%
  • TOCOPHERYL ACETATE38.5%
  • CERA ALBA36.8%
  • LIMONENE27.4%
  • OCTYLDODECANOL26.5%
  • PARFUM25.6%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE24.8%
  • AROMA23.9%
  • LINALOOL20.5%
  • CERA MICROCRISTALLINA19.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Lelaki

n = 106 · Source market_products

  • GLYCERIN69.8%
  • PHENOXYETHANOL64.1%
  • WATER47.2%
  • FRAGRANCE42.4%
  • BUTYLENE GLYCOL28.3%
  • TOCOPHEROL28.3%
  • CAPRYLYL GLYCOL25.5%
  • CITRIC ACID25.5%
  • DIMETHICONE25.5%
  • CARBOMER23.6%
  • LIMONENE23.6%
  • LINALOOL23.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Kanak-kanak

n = 101 · Source market_products

  • GLYCERIN80.2%
  • TOCOPHEROL40.6%
  • CITRIC ACID38.6%
  • DIMETHICONE35.6%
  • TOCOPHERYL ACETATE35.6%
  • AQUA33.7%
  • WATER33.7%
  • PHENOXYETHANOL30.7%
  • CAPRYLYL GLYCOL29.7%
  • NATRIUM BENZOAT29.7%
  • SODIUM CHLORIDE26.7%
  • C12-15 ALKYL BENZOATE24.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Jagaan mulut

n = 61 · Source market_products

  • SORBITOL78.7%
  • HYDRATED SILICA73.8%
  • SODIUM SACCHARIN72.1%
  • GLYCERIN68.8%
  • XANTHAN GUM57.4%
  • FLAVOR55.7%
  • COCAMIDOPROPYL BETAINE52.5%
  • TITANIUM DIOXIDE52.5%
  • WATER52.5%
  • SODIUM FLUORIDE50.8%
  • SODIUM LAURYL SULFATE41.0%
  • AQUA37.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hair colour

n = 52 · Source market_products

  • ALKOHOL SETIL50.0%
  • PARFUM40.4%
  • CITRIC ACID38.5%
  • RESORCINOL34.6%
  • HYDROGEN PEROXIDE32.7%
  • M-AMINOPHENOL30.8%
  • TETRASODIUM EDTA28.8%
  • ETHANOLAMINE26.9%
  • GLYCERIN26.9%
  • ASCORBIC ACID25.0%
  • CETYL ALCOHOL25.0%
  • SODIUM SULFITE25.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Top claims

Claim labels from packaging and product pages (tag-style only, Chinese and English counted separately): which claims get written most often.

China · Toothpaste

n = 11,636 · Source market_products

  • 备案状态:备案通过100.0%
  • 生产方式:自行生产69.1%
  • 生产方式:委托生产29.0%
  • 生产企业:广州中汉口腔用品有限公司9.8%
  • 生产企业:广州市名俐日用化工有限公司5.2%
  • 生产企业:佛山市南海区和顺安富日用品有限公司5.0%
  • 备案日期:2023-11-303.7%
  • 生产企业:佛山市珠光生物科技有限公司3.4%
  • 备案日期:2023-12-113.0%
  • 生产企业:维诺拉口腔用品（广州）有限公司2.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · 沐浴露

n = 436 · Source market_products

  • dermatologically-tested32.8%
  • without-paraben22.7%
  • neutral-ph-for-the-skin22.3%
  • green-dot20.0%
  • organic15.6%
  • green-point9.4%
  • triman9.2%
  • cosmetique-bio-charte-cosmebio8.5%
  • no-colorings8.0%
  • hypoallergenic7.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Shampoo

n = 212 · Source market_products

  • organic23.6%
  • without-paraben23.6%
  • without-silicon17.0%
  • dermatologically-tested15.6%
  • green-dot14.1%
  • vegan10.8%
  • vegetarian10.8%
  • green-point9.4%
  • cosmetique-bio-charte-cosmebio8.5%
  • no-colorings7.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Deodorant

n = 184 · Source market_products

  • green-dot39.7%
  • triman26.1%
  • organic13.0%
  • dermatologically-tested10.9%
  • sans-alcool10.3%
  • without-aluminium-salts10.3%
  • cosmetique-bio-charte-cosmebio6.5%
  • anti-traces3.8%
  • vegetarian3.8%
  • without-paraben3.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Body lotion

n = 100 · Source market_products

  • dermatologically-tested38.0%
  • organic20.0%
  • without-paraben19.0%
  • hypoallergenic12.0%
  • cosmetique-bio-charte-cosmebio10.0%
  • green-point10.0%
  • made-in-france9.0%
  • green-dot7.0%
  • no-colorings7.0%
  • certified-by-ecocert5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Toothpaste

n = 91 · Source market_products

  • organic38.5%
  • green-dot13.2%
  • vegetarian13.2%
  • vegan12.1%
  • cosmetique-bio-charte-cosmebio8.8%
  • triman6.6%
  • ecocert5.5%
  • natrue4.4%
  • teste-cliniquement4.4%
  • made-in-france3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Mouthwash

n = 55 · Source market_products

  • triman43.6%
  • green-dot38.2%
  • no-alcohol23.6%
  • made-in-spain18.2%
  • organic9.1%
  • certified-by-ecocert3.6%
  • artisanal-production1.8%
  • doux1.8%
  • european-vegetarian-union1.8%
  • european-vegetarian-union-vegan1.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Shampoo

n = 54 · Source market_products

  • vegan53.7%
  • vegetarian53.7%
  • green-point14.8%
  • without-silicon13.0%
  • the-vegan-society7.4%
  • green-dot5.6%
  • ohne-silikone5.6%
  • hdpe3.7%
  • klimaneutral3.7%
  • made-in-germany3.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · 沐浴露

n = 47 · Source market_products

  • vegan55.3%
  • vegetarian55.3%
  • green-point14.9%
  • the-vegan-society12.8%
  • green-dot8.5%
  • made-in-germany8.5%
  • neutral-ph-for-the-skin8.5%
  • without-microplastics8.5%
  • no-colorings4.3%
  • organic4.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Conditioner

n = 46 · Source market_products

  • green-dot34.8%
  • organic23.9%
  • without-paraben21.7%
  • made-in-france10.9%
  • vegan10.9%
  • vegetarian10.9%
  • european-vegetarian-union8.7%
  • european-vegetarian-union-vegan8.7%
  • cosmetique-bio-charte-cosmebio6.5%
  • green-point6.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

NL · Skincare

n = 45 · Source market_products

  • vegetarian64.4%
  • vegan62.2%
  • dermatologically-tested8.9%
  • fsc6.7%
  • fsc-mix6.7%
  • the-vegan-society6.7%
  • organic4.4%
  • vegetarian-society-approved4.4%
  • vegetarian-society-approved-vegan4.4%
  • fsc-c0233292.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Sunscreen

n = 43 · Source market_products

  • dermatologically-tested25.6%
  • organic25.6%
  • cosmetique-bio-charte-cosmebio20.9%
  • made-in-france18.6%
  • without-paraben18.6%
  • resiste-a-l-eau16.3%
  • vegetarian14.0%
  • without-perfume14.0%
  • ecocert11.6%
  • non-comedogene11.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Skincare

n = 42 · Source market_products

  • organic26.2%
  • sulfate-free21.4%
  • paraben-free19.1%
  • vegetarian16.7%
  • silicone-free14.3%
  • alcohol-free11.9%
  • vegan11.9%
  • certified-by-ecocert9.5%
  • comedogenicity max 3/59.5%
  • cruelty-free9.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Cream

n = 41 · Source market_products

  • organic39.0%
  • made-in-france26.8%
  • green-dot24.4%
  • cosmetique-bio-charte-cosmebio14.6%
  • vegetarian12.2%
  • triman9.8%
  • vegan9.8%
  • ecocert7.3%
  • cosmebio4.9%
  • ecocert-cosmos-organic4.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Deodorant

n = 40 · Source market_products

  • vegan47.5%
  • vegetarian47.5%
  • without-aluminium-salts15.0%
  • green-point12.5%
  • green-dot7.5%
  • natrue7.5%
  • ohne-alkohol7.5%
  • 0-aluminiumsalze5.0%
  • brennbar5.0%
  • 24h-wirkung2.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Toothpaste

n = 40 · Source market_products

  • vegan60.0%
  • vegetarian60.0%
  • made-in-germany17.5%
  • green-point7.5%
  • no-gluten7.5%
  • 12-m5.0%
  • green-dot5.0%
  • klimaneutral5.0%
  • natrue5.0%
  • no-palm-oil5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Australia · Shampoo

n = 34 · Source market_products

  • no-gmos67.7%
  • vegan32.4%
  • vegetarian32.4%
  • palm-oil-free2.9%
  • sustainable-palm-oil2.9%
  • with-vitamin-e2.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Global · Krim

n = 34 · Source market_products

  • sunscreen20.6%
  • 30ml11.8%
  • moisturiser11.8%
  • facecream8.8%
  • moisturizer8.8%
  • bodylotion5.9%
  • cream5.9%
  • 150ml2.9%
  • 250ml2.9%
  • 52.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

NO · Shampoo

n = 31 · Source market_products

  • no-gluten100.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Global · Serum

n = 30 · Source market_products

  • serum43.3%
  • 30ml13.3%
  • 20ml6.7%
  • Esens6.7%
  • toner6.7%
  • 100ml3.3%
  • 140ml3.3%
  • 150ml3.3%
  • 15ml3.3%
  • 55ml3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Brand concentration (HHI)

HHI is the sum of squared brand shares by number of collected SKUs (0–10000) — not by sales and not market share: it says how many brands stock this shelf and how much of it the biggest few take. Lower means more fragmented, and fragmented categories are easier to enter.

KategoriHHIBrandsTop-5 sharen
Jagaan mulut1,7601086.9%61
Hair colour1,6664762.5%152
Lip balm80810639.6%240
Kanak-kanak6384944.5%101
Lelaki6214548.6%105
Mouthwash60410244.2%231
Deodorant40424835.8%684
Pasta gigi15095418.9%13,769
Hand cream13515719.0%237
Hair mask12911514.8%169
Jagaan rambut11916915.9%270
Jagaan rambut11421512.7%582
Pengharum10026414.8%466
Solekan7746712.2%1,408
眼妆6151910.7%1,390
沐浴露581,61612.7%4,074
Penganggal solek5663010.9%1,082
Jagaan badan533488.3%674
Lotion badan402,15010.2%4,778
Kondisioner381,7018.5%5,103
Fondasi311,4786.8%4,852
Sampu292,6237.4%7,343
Lipstick281,3346.7%3,051
Rawatan kulit222,4315.2%8,735
Pelindung Matahari213,1536.1%8,668
Krim mata199813.5%1,520
Pelembap muka153,1964.8%8,729
爽肤水121,8503.3%3,086
Pembersih105,1704.2%12,832
Krim99,4373.4%33,941
Serum67,5242.3%25,416

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

New SKU rate

Share of the sample first seen within the last 30 / 90 days.

Not published yet: first_seen currently records the ingest date, not the listing date, and the whole library falls inside one ingest window, which would make the rate a flat 100%. We do not publish that. Until a real listing date is available, read the board churn below — that is measured from two consecutive snapshots.

Board churn

Two consecutive snapshots of the same board: how much is newly on, how much dropped off, and how far survivors moved in rank.

BoardNew entriesDroppedAvg rank move of survivorsnSumber
United States · amazon-us · Beauty4.0%9.4%2.2100market_snapshots
United States · amazon-us · Face1.0%5.7%1.8100market_snapshots
United States · amazon-us · Face cleansers0.00%2.0%2.0100market_snapshots
United States · amazon-us · Hair care4.0%9.4%3.7100market_snapshots
United States · amazon-us · Skin care2.0%7.5%1.4100market_snapshots
United States · amazon-us · Sunscreen5.0%10.4%2.0100market_snapshots
United States · amazon-us · Makeup2.8%34.9%1.471market_snapshots

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Review pain points

Not published yet: the library holds review counts but no review text, and we do not invent it. Coming once review collection is connected.

Want the full structure for one market and category? Send us the category and target market. Hantar Pertanyaan