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Đông Nam Á

Latinh Mỹ

Trung Đông & Nam Á

Làm đẹp2AITừ ý tưởng làm đẹp đến sản phẩm thực tế.
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Market research · As of 2026-09-21

Market structure metrics

More than one bestseller board a week. This page opens up 1,361 structural data points: price bands by market and category, the ingredients that show up most often, the claims written on labels, how concentrated the brands are, and how fast the boards churn — every figure carries its sample size.

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Price band distribution

How the sample splits across price tiers within one market and category. The median shows the water line; the bands show where competition clusters.

US & Europe · Skincare

n = 194 · Median $9.99 · Source ecom_items

  • <$516.5%
  • $5-1036.1%
  • $10-2021.6%
  • $20-3517.5%
  • $35-604.1%
  • $60+4.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Makeup

n = 188 · Median $9.54 · Source ecom_items

  • <$524.5%
  • $5-1028.7%
  • $10-2024.5%
  • $20-3518.1%
  • $35-602.1%
  • $60+2.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Oral care

n = 180 · Median $8.74 · Source ecom_items

  • <$525.6%
  • $5-1031.1%
  • $10-2027.8%
  • $20-358.9%
  • $35-603.3%
  • $60+3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Skincare

n = 112 · Median $5.23 · Source ecom_items

  • <$542.9%
  • $5-1037.5%
  • $10-2010.7%
  • $20-351.8%
  • $35-605.4%
  • $60+1.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Beauty

n = 100 · Median $12.98 · Source market_snapshots

  • <$57.0%
  • $5-1030.0%
  • $10-2046.0%
  • $20-3514.0%
  • $35-602.0%
  • $60+1.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Face

n = 100 · Median $18.25 · Source market_snapshots

  • <$52.0%
  • $5-1017.0%
  • $10-2047.0%
  • $20-3530.0%
  • $35-604.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Face cleansers

n = 100 · Median $11.97 · Source market_snapshots

  • <$51.0%
  • $5-1037.0%
  • $10-2051.0%
  • $20-359.0%
  • $35-602.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Hair care

n = 100 · Median $14.00 · Source market_snapshots

  • <$54.0%
  • $5-1028.0%
  • $10-2035.0%
  • $20-3519.0%
  • $35-609.0%
  • $60+5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Skin care

n = 100 · Median $15.11 · Source market_snapshots

  • <$52.0%
  • $5-1025.0%
  • $10-2052.0%
  • $20-3516.0%
  • $35-605.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Sunscreen

n = 100 · Median $18.20 · Source market_snapshots

  • <$52.0%
  • $5-1011.0%
  • $10-2051.0%
  • $20-3518.0%
  • $35-6017.0%
  • $60+1.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

US & Europe · Personal care & fragrance

n = 82 · Median $16.50 · Source ecom_items

  • <$59.8%
  • $5-1024.4%
  • $10-2017.1%
  • $20-3514.6%
  • $35-6021.9%
  • $60+12.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Makeup

n = 80 · Median $3.39 · Source ecom_items

  • <$570.0%
  • $5-1020.0%
  • $10-205.0%
  • $20-355.0%
  • $35-600.00%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

United States · Makeup

n = 71 · Median $9.97 · Source market_snapshots

  • <$58.5%
  • $5-1046.5%
  • $10-2032.4%
  • $20-3511.3%
  • $35-601.4%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Personal care & fragrance

n = 70 · Median $34.14 · Source ecom_items

  • <$55.7%
  • $5-1011.4%
  • $10-2020.0%
  • $20-3517.1%
  • $35-6031.4%
  • $60+14.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Skincare

n = 50 · Median $16.82 · Source ecom_items

  • <$54.0%
  • $5-1024.0%
  • $10-2048.0%
  • $20-3516.0%
  • $35-608.0%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Personal care & fragrance

n = 42 · Median $8.33 · Source ecom_items

  • <$523.8%
  • $5-1038.1%
  • $10-209.5%
  • $20-350.00%
  • $35-604.8%
  • $60+23.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

SE Asia · Oral care

n = 24 · Median $8.47 · Source ecom_items

  • <$541.7%
  • $5-1016.7%
  • $10-2025.0%
  • $20-3516.7%
  • $35-600.00%
  • $60+0.00%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Makeup

n = 24 · Median $9.63 · Source ecom_items

  • <$50.00%
  • $5-1050.0%
  • $10-2033.3%
  • $20-350.00%
  • $35-608.3%
  • $60+8.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

South America · Oral care

n = 18 · Median $5.07 · Source ecom_items

  • <$544.4%
  • $5-1011.1%
  • $10-200.00%
  • $20-3511.1%
  • $35-6022.2%
  • $60+11.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Top ingredient frequency

Counted with the same INCI splitting and normalisation as our decoder pages: how many products in this category list each ingredient.

Kem

n = 32,737 · Source market_products

  • GLYCERIN78.5%
  • PHENOXYETHANOL52.3%
  • AQUA43.1%
  • CETEARYL ALCOHOL38.0%
  • XANTHAN GUM36.3%
  • ETHYLHEXYLGLYCERIN35.3%
  • TOCOPHEROL34.3%
  • DIMETHICONE33.4%
  • BUTYLENE GLYCOL33.3%
  • GLYCERYL STEARATE33.1%
  • DISODIUM EDTA31.8%
  • TOCOPHERYL ACETATE31.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Serum

n = 25,134 · Source market_products

  • GLYCERIN67.1%
  • PHENOXYETHANOL45.5%
  • BUTYLENE GLYCOL39.2%
  • SODIUM HYALURONATE38.5%
  • ETHYLHEXYLGLYCERIN36.6%
  • AQUA36.6%
  • XANTHAN GUM33.4%
  • WATER30.5%
  • DISODIUM EDTA28.3%
  • CITRIC ACID26.9%
  • NIACINAMIDE25.4%
  • TOCOPHEROL25.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Sữa rửa mặt

n = 12,192 · Source market_products

  • GLYCERIN69.9%
  • CITRIC ACID42.0%
  • PHENOXYETHANOL41.2%
  • AQUA39.0%
  • COCAMIDOPROPYL BETAINE33.5%
  • WATER32.3%
  • SODIUM CHLORIDE28.9%
  • SODIUM BENZOATE28.8%
  • DISODIUM EDTA27.5%
  • ETHYLHEXYLGLYCERIN24.3%
  • BUTYLENE GLYCOL22.7%
  • FRAGRANCE20.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Mặt nạ

n = 8,548 · Source market_products

  • GLYCERIN79.5%
  • PHENOXYETHANOL48.5%
  • BUTYLENE GLYCOL46.2%
  • XANTHAN GUM43.2%
  • DISODIUM EDTA40.6%
  • ETHYLHEXYLGLYCERIN39.6%
  • WATER39.5%
  • SODIUM HYALURONATE39.5%
  • AQUA34.1%
  • 1,2-HEXANEDIOL32.7%
  • ALLANTOIN28.3%
  • FRAGRANCE27.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Chăm sóc da

n = 8,324 · Source market_products

  • GLYCERIN75.7%
  • PHENOXYETHANOL50.9%
  • BUTYLENE GLYCOL44.3%
  • WATER41.6%
  • XANTHAN GUM36.5%
  • DISODIUM EDTA36.2%
  • ETHYLHEXYLGLYCERIN35.6%
  • SODIUM HYALURONATE34.2%
  • TOCOPHEROL27.9%
  • CITRIC ACID27.6%
  • CAPRYLYL GLYCOL26.3%
  • AQUA24.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Chống nắng

n = 8,099 · Source market_products

  • GLYCERIN58.7%
  • PHENOXYETHANOL46.7%
  • AQUA40.1%
  • TOCOPHEROL39.6%
  • TOCOPHERYL ACETATE37.8%
  • XANTHAN GUM37.7%
  • TITANIUM DIOXIDE36.1%
  • DIMETHICONE34.8%
  • BUTYLENE GLYCOL31.8%
  • CAPRYLYL GLYCOL30.8%
  • BIS-ETHYLHEXYLOXYPHENOL METHOXYPHENYL TRIAZINE30.7%
  • DISODIUM EDTA30.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Dầu gội

n = 5,682 · Source market_products

  • CITRIC ACID70.5%
  • COCAMIDOPROPYL BETAINE59.8%
  • GLYCERIN59.5%
  • SODIUM CHLORIDE57.0%
  • SODIUM BENZOATE55.7%
  • AQUA45.4%
  • PARFUM38.5%
  • LINALOOL34.7%
  • SODIUM LAURETH SULFATE34.0%
  • PHENOXYETHANOL33.3%
  • PANTHENOL33.0%
  • LIMONENE31.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Nền

n = 4,586 · Source market_products

  • PHENOXYETHANOL56.9%
  • DIMETHICONE50.8%
  • SILICA48.4%
  • GLYCERIN46.9%
  • TITANIUM DIOXIDE45.3%
  • CI 7749243.9%
  • MICA43.6%
  • CI 7749939.2%
  • TOCOPHEROL34.5%
  • BUTYLENE GLYCOL33.1%
  • ETHYLHEXYLGLYCERIN32.6%
  • TOCOPHERYL ACETATE31.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Dầu xả

n = 4,373 · Source market_products

  • GLYCERIN55.0%
  • CETEARYL ALCOHOL53.5%
  • PHENOXYETHANOL49.3%
  • CITRIC ACID48.0%
  • LINALOOL41.5%
  • PARFUM37.7%
  • CETRIMONIUM CHLORIDE36.4%
  • AQUA35.6%
  • LIMONENE35.5%
  • PANTHENOL35.1%
  • BEHENTRIMONIUM CHLORIDE33.4%
  • SODIUM BENZOATE30.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Sữa dưỡng thể

n = 3,645 · Source market_products

  • GLYCERIN60.9%
  • PHENOXYETHANOL41.6%
  • AQUA40.1%
  • TOCOPHEROL37.0%
  • PARFUM34.8%
  • LINALOOL32.3%
  • LIMONENE30.8%
  • CETEARYL ALCOHOL28.9%
  • CITRIC ACID27.4%
  • TOCOPHERYL ACETATE26.0%
  • GLYCERYL STEARATE24.0%
  • BUTYROSPERMUM PARKII BUTTER23.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

爽肤水

n = 2,885 · Source market_products

  • GLYCERIN67.3%
  • PHENOXYETHANOL45.6%
  • BUTYLENE GLYCOL39.2%
  • AQUA37.7%
  • CITRIC ACID34.4%
  • ETHYLHEXYLGLYCERIN33.9%
  • WATER33.0%
  • DISODIUM EDTA28.5%
  • SODIUM HYALURONATE28.3%
  • SODIUM BENZOATE24.6%
  • PROPANEDIOL24.1%
  • PANTHENOL23.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Son môi

n = 2,807 · Source market_products

  • TOCOPHEROL43.5%
  • TOCOPHERYL ACETATE34.4%
  • PHENOXYETHANOL30.9%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE26.9%
  • RICINUS COMMUNIS SEED OIL24.4%
  • GLYCERIN24.1%
  • BUTYROSPERMUM PARKII BUTTER23.7%
  • MICA23.2%
  • TITANIUM DIOXIDE22.8%
  • OCTYLDODECANOL21.1%
  • SILICA21.0%
  • CI 7749219.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

沐浴露

n = 2,289 · Source market_products

  • GLYCERIN68.4%
  • SODIUM CHLORIDE60.5%
  • AQUA60.1%
  • CITRIC ACID53.5%
  • PARFUM49.5%
  • COCAMIDOPROPYL BETAINE46.1%
  • SODIUM BENZOATE43.1%
  • SODIUM LAURETH SULFATE34.7%
  • LINALOOL30.2%
  • LIMONENE28.7%
  • SODIUM HYDROXIDE24.5%
  • POTASSIUM SORBATE21.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Kem mắt

n = 1,453 · Source market_products

  • GLYCERIN83.9%
  • PHENOXYETHANOL60.2%
  • SODIUM HYALURONATE47.3%
  • BUTYLENE GLYCOL45.3%
  • AQUA44.0%
  • ETHYLHEXYLGLYCERIN39.5%
  • XANTHAN GUM37.6%
  • TOCOPHEROL35.4%
  • CITRIC ACID35.2%
  • CAPRYLYL GLYCOL32.8%
  • TOCOPHERYL ACETATE32.8%
  • POTASSIUM SORBATE30.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

眼妆

n = 1,243 · Source market_products

  • PHENOXYETHANOL56.6%
  • CI 7749944.3%
  • MICA39.0%
  • SILICA38.1%
  • CAPRYLYL GLYCOL35.3%
  • STEARIC ACID31.9%
  • CI 7749230.2%
  • TOCOPHEROL29.4%
  • TITANIUM DIOXIDE29.0%
  • GLYCERIN28.4%
  • BUTYLENE GLYCOL24.6%
  • ETHYLHEXYLGLYCERIN24.4%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Trang điểm

n = 1,227 · Source market_products

  • PHENOXYETHANOL51.1%
  • TITANIUM DIOXIDE47.5%
  • SILICA45.3%
  • MICA43.7%
  • TOCOPHEROL43.0%
  • DIMETHICONE39.8%
  • GLYCERIN37.8%
  • CI 7749234.2%
  • TOCOPHERYL ACETATE34.2%
  • CI 7749933.8%
  • BUTYLENE GLYCOL28.9%
  • CAPRYLYL GLYCOL28.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Nước tẩy trang

n = 843 · Source market_products

  • GLYCERIN50.9%
  • AQUA45.1%
  • PHENOXYETHANOL39.3%
  • CITRIC ACID31.8%
  • PARFUM23.8%
  • WATER22.8%
  • TOCOPHEROL22.7%
  • DISODIUM EDTA22.5%
  • SODIUM CHLORIDE21.6%
  • BUTYLENE GLYCOL21.3%
  • TOCOPHERYL ACETATE19.7%
  • SODIUM BENZOATE19.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Kem đánh răng

n = 841 · Source market_products

  • HYDRATED SILICA64.1%
  • AQUA56.0%
  • GLYCERIN55.0%
  • SODIUM SACCHARIN51.5%
  • AROMA50.3%
  • SORBITOL47.1%
  • CELLULOSE GUM41.9%
  • XANTHAN GUM40.7%
  • SODIUM FLUORIDE39.8%
  • SODIUM LAURYL SULFATE38.4%
  • LIMONENE31.1%
  • XYLITOL22.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Chăm sóc cơ thể

n = 675 · Source market_products

  • GLYCERIN65.3%
  • PHENOXYETHANOL41.9%
  • TOCOPHEROL32.9%
  • AQUA31.4%
  • WATER31.1%
  • CITRIC ACID30.5%
  • LINALOOL27.7%
  • LIMONENE26.7%
  • TOCOPHERYL ACETATE26.4%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE25.5%
  • FRAGRANCE25.3%
  • CETEARYL ALCOHOL24.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Chăm sóc tóc

n = 582 · Source market_products

  • CITRIC ACID60.1%
  • GLYCERIN58.3%
  • PHENOXYETHANOL45.9%
  • SODIUM BENZOATE39.7%
  • PANTHENOL35.7%
  • CETEARYL ALCOHOL33.5%
  • FRAGRANCE33.5%
  • LINALOOL33.2%
  • WATER33.2%
  • LIMONENE32.8%
  • BENZYL ALCOHOL29.5%
  • PARFUM29.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Deodorant

n = 494 · Source market_products

  • PARFUM69.2%
  • LINALOOL55.3%
  • LIMONENE52.4%
  • CITRONELLOL40.5%
  • PROPANE39.7%
  • GERANIOL39.1%
  • BUTANE38.5%
  • ISOBUTANE37.9%
  • AQUA35.8%
  • CITRAL35.0%
  • ALCOHOL DENAT30.2%
  • COUMARIN29.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hand cream

n = 180 · Source market_products

  • GLYCERIN82.8%
  • AQUA62.8%
  • PARFUM52.2%
  • CETEARYL ALCOHOL48.9%
  • PHENOXYETHANOL42.8%
  • LINALOOL35.6%
  • GLYCERYL STEARATE33.9%
  • LIMONENE33.9%
  • CITRIC ACID32.2%
  • SODIUM HYDROXIDE32.2%
  • TOCOPHEROL30.6%
  • XANTHAN GUM30.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Mouthwash

n = 143 · Source market_products

  • AQUA71.3%
  • AROMA69.2%
  • SODIUM SACCHARIN64.3%
  • SODIUM FLUORIDE59.4%
  • SODIUM BENZOATE57.3%
  • SORBITOL53.8%
  • GLYCERIN49.6%
  • CITRIC ACID39.9%
  • MENTHOL37.8%
  • CETYLPYRIDINIUM CHLORIDE34.3%
  • PROPYLENE GLYCOL28.0%
  • LIMONENE25.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Chăm sóc tóc

n = 128 · Source market_products

  • GLYCERIN57.8%
  • CITRIC ACID53.9%
  • AQUA51.6%
  • PARFUM50.8%
  • LINALOOL44.5%
  • PHENOXYETHANOL43.0%
  • LIMONENE39.8%
  • HEXYL CINNAMAL39.1%
  • SODIUM BENZOATE36.7%
  • PANTHENOL35.2%
  • BENZYL ALCOHOL29.7%
  • CETEARYL ALCOHOL29.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hương liệu

n = 122 · Source market_products

  • LINALOOL66.4%
  • LIMONENE63.1%
  • GERANIOL51.6%
  • CITRAL50.0%
  • CITRONELLOL47.5%
  • AQUA42.6%
  • ALCOHOL DENAT35.3%
  • COUMARIN34.4%
  • PARFUM33.6%
  • BUTYL METHOXYDIBENZOYLMETHANE32.0%
  • ALCOHOL31.1%
  • ETHYLHEXYL METHOXYCINNAMATE29.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Lip balm

n = 117 · Source market_products

  • RICINUS COMMUNIS SEED OIL42.7%
  • BUTYROSPERMUM PARKII BUTTER41.9%
  • TOCOPHEROL39.3%
  • TOCOPHERYL ACETATE38.5%
  • CERA ALBA36.8%
  • LIMONENE27.4%
  • OCTYLDODECANOL26.5%
  • PARFUM25.6%
  • CAPRYLIC/CAPRIC TRIGLYCERIDE24.8%
  • AROMA23.9%
  • LINALOOL20.5%
  • CERA MICROCRISTALLINA19.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Nam

n = 106 · Source market_products

  • GLYCERIN69.8%
  • PHENOXYETHANOL64.1%
  • WATER47.2%
  • FRAGRANCE42.4%
  • BUTYLENE GLYCOL28.3%
  • TOCOPHEROL28.3%
  • CAPRYLYL GLYCOL25.5%
  • CITRIC ACID25.5%
  • DIMETHICONE25.5%
  • CARBOMER23.6%
  • LIMONENE23.6%
  • LINALOOL23.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Trẻ em

n = 101 · Source market_products

  • GLYCERIN80.2%
  • TOCOPHEROL40.6%
  • CITRIC ACID38.6%
  • DIMETHICONE35.6%
  • TOCOPHERYL ACETATE35.6%
  • AQUA33.7%
  • WATER33.7%
  • PHENOXYETHANOL30.7%
  • CAPRYLYL GLYCOL29.7%
  • SODIUM BENZOATE29.7%
  • SODIUM CHLORIDE26.7%
  • C12-15 ALKYL BENZOATE24.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Chăm sóc răng miệng

n = 61 · Source market_products

  • SORBITOL78.7%
  • HYDRATED SILICA73.8%
  • SODIUM SACCHARIN72.1%
  • GLYCERIN68.8%
  • XANTHAN GUM57.4%
  • FLAVOR55.7%
  • COCAMIDOPROPYL BETAINE52.5%
  • TITANIUM DIOXIDE52.5%
  • WATER52.5%
  • SODIUM FLUORIDE50.8%
  • SODIUM LAURYL SULFATE41.0%
  • AQUA37.7%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Hair colour

n = 52 · Source market_products

  • CETEARYL ALCOHOL50.0%
  • PARFUM40.4%
  • CITRIC ACID38.5%
  • RESORCINOL34.6%
  • HYDROGEN PEROXIDE32.7%
  • M-AMINOPHENOL30.8%
  • TETRASODIUM EDTA28.8%
  • ETHANOLAMINE26.9%
  • GLYCERIN26.9%
  • ASCORBIC ACID25.0%
  • CETYL ALCOHOL25.0%
  • SODIUM SULFITE25.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Top claims

Claim labels from packaging and product pages (tag-style only, Chinese and English counted separately): which claims get written most often.

FR · 沐浴露

n = 316 · Source market_products

  • dermatologically-tested45.3%
  • neutral-ph-for-the-skin30.7%
  • without-paraben30.1%
  • organic13.3%
  • green-point13.0%
  • cosmetique-bio-charte-cosmebio10.8%
  • green-dot10.8%
  • hypoallergenic10.4%
  • no-colorings10.1%
  • without-soap10.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Deodorant

n = 184 · Source market_products

  • green-dot39.7%
  • triman26.1%
  • organic13.0%
  • dermatologically-tested10.9%
  • sans-alcool10.3%
  • without-aluminium-salts10.3%
  • cosmetique-bio-charte-cosmebio6.5%
  • anti-traces3.8%
  • vegetarian3.8%
  • without-paraben3.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Shampoo

n = 147 · Source market_products

  • without-paraben34.0%
  • without-silicon24.5%
  • dermatologically-tested21.8%
  • organic14.3%
  • green-point13.6%
  • cosmetique-bio-charte-cosmebio9.5%
  • no-colorings9.5%
  • vegan9.5%
  • vegetarian9.5%
  • sulfate-free8.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Toothpaste

n = 83 · Source market_products

  • organic39.8%
  • vegetarian13.3%
  • vegan12.0%
  • green-dot10.8%
  • cosmetique-bio-charte-cosmebio9.6%
  • triman7.2%
  • ecocert6.0%
  • natrue4.8%
  • teste-cliniquement4.8%
  • made-in-france3.6%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Body lotion

n = 66 · Source market_products

  • dermatologically-tested54.5%
  • without-paraben25.8%
  • hypoallergenic18.2%
  • green-point15.2%
  • organic15.2%
  • cosmetique-bio-charte-cosmebio13.6%
  • no-colorings7.6%
  • certified-by-ecocert6.1%
  • made-in-france6.1%
  • neutral-ph-for-the-skin6.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Mouthwash

n = 55 · Source market_products

  • triman43.6%
  • green-dot38.2%
  • no-alcohol23.6%
  • made-in-spain18.2%
  • organic9.1%
  • certified-by-ecocert3.6%
  • artisanal-production1.8%
  • european-vegetarian-union1.8%
  • european-vegetarian-union-vegan1.8%
  • in-braille1.8%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

NL · Skincare

n = 45 · Source market_products

  • vegetarian64.4%
  • vegan62.2%
  • dermatologically-tested8.9%
  • fsc6.7%
  • fsc-mix6.7%
  • the-vegan-society6.7%
  • organic4.4%
  • vegetarian-society-approved4.4%
  • vegetarian-society-approved-vegan4.4%
  • fsc-c0233292.2%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Skincare

n = 42 · Source market_products

  • organic26.2%
  • sulfate-free21.4%
  • paraben-free19.1%
  • vegetarian16.7%
  • silicone-free14.3%
  • alcohol-free11.9%
  • vegan11.9%
  • certified-by-ecocert9.5%
  • comedogenicity max 3/59.5%
  • cruelty-free9.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Deodorant

n = 40 · Source market_products

  • vegan47.5%
  • vegetarian47.5%
  • without-aluminium-salts15.0%
  • green-point12.5%
  • green-dot7.5%
  • natrue7.5%
  • ohne-alkohol7.5%
  • 0-aluminiumsalze5.0%
  • brennbar5.0%
  • 24h-wirkung2.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Shampoo

n = 40 · Source market_products

  • vegan37.5%
  • vegetarian37.5%
  • green-point20.0%
  • without-silicon17.5%
  • green-dot7.5%
  • ohne-silikone7.5%
  • hdpe5.0%
  • klimaneutral5.0%
  • ohne-parabene5.0%
  • organic5.0%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Toàn cầu · Kem

n = 34 · Source market_products

  • sunscreen20.6%
  • 30ml11.8%
  • moisturiser11.8%
  • facecream8.8%
  • moisturizer8.8%
  • bodylotion5.9%
  • cream5.9%
  • 150ml2.9%
  • 250ml2.9%
  • 52.9%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

FR · Sunscreen

n = 33 · Source market_products

  • dermatologically-tested33.3%
  • organic24.2%
  • without-paraben24.2%
  • resiste-a-l-eau21.2%
  • cosmetique-bio-charte-cosmebio18.2%
  • without-perfume18.2%
  • made-in-france15.2%
  • non-comedogene15.2%
  • hypoallergenic12.1%
  • vegetarian12.1%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

DE · Toothpaste

n = 31 · Source market_products

  • vegan61.3%
  • vegetarian61.3%
  • made-in-germany19.4%
  • green-point9.7%
  • 12-m6.5%
  • green-dot6.5%
  • klimaneutral6.5%
  • natrue6.5%
  • no-gluten6.5%
  • no-palm-oil6.5%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Toàn cầu · Serum

n = 30 · Source market_products

  • serum43.3%
  • 30ml13.3%
  • 20ml6.7%
  • essence6.7%
  • toner6.7%
  • 100ml3.3%
  • 140ml3.3%
  • 150ml3.3%
  • 15ml3.3%
  • 55ml3.3%

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Brand concentration (HHI)

HHI is the sum of squared brand shares by number of collected SKUs (0–10000) — not by sales and not market share: it says how many brands stock this shelf and how much of it the biggest few take. Lower means more fragmented, and fragmented categories are easier to enter.

Danh mụcHHIBrandsTop-5 sharen
Chăm sóc răng miệng1,7601086.9%61
Hair colour1,6664762.5%152
Lip balm80810639.6%240
Trẻ em6384944.5%101
Nam6214548.6%105
Mouthwash60410244.2%231
Deodorant40424835.8%684
Kem đánh răng25444328.0%1,060
Hương liệu2079622.9%144
Hand cream13515719.0%237
Hair mask12911514.8%169
Chăm sóc tóc11916915.9%270
Chăm sóc tóc11421512.7%582
Trang điểm7746712.2%1,408
眼妆564679.1%1,235
Chăm sóc cơ thể533488.3%674
Nước tẩy trang405367.5%837
沐浴露391,1258.9%2,450
Sữa dưỡng thể391,7669.6%3,711
Dầu xả361,4808.5%4,391
Nền301,3916.6%4,560
Son môi291,2337.0%2,798
Dầu gội242,2816.1%6,085
Chăm sóc da222,4315.2%8,735
Chống nắng193,0415.6%8,264
Kem mắt199403.6%1,452
Mặt nạ153,1074.8%8,532
爽肤水121,7153.6%2,869
Sữa rửa mặt94,9483.8%12,163
Kem89,0382.8%32,681
Serum67,3772.3%25,089

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

New SKU rate

Share of the sample first seen within the last 30 / 90 days.

Not published yet: first_seen currently records the ingest date, not the listing date, and the whole library falls inside one ingest window, which would make the rate a flat 100%. We do not publish that. Until a real listing date is available, read the board churn below — that is measured from two consecutive snapshots.

Board churn

Two consecutive snapshots of the same board: how much is newly on, how much dropped off, and how far survivors moved in rank.

BoardNew entriesDroppedAvg rank move of survivorsnNguồn
United States · amazon-us · Beauty4.0%9.4%2.2100market_snapshots
United States · amazon-us · Face1.0%5.7%1.8100market_snapshots
United States · amazon-us · Face cleansers0.00%2.0%2.0100market_snapshots
United States · amazon-us · Hair care4.0%9.4%3.7100market_snapshots
United States · amazon-us · Skin care2.0%7.5%1.4100market_snapshots
United States · amazon-us · Sunscreen5.0%10.4%2.0100market_snapshots
United States · amazon-us · Makeup2.8%34.9%1.471market_snapshots

Observed data, not sales. Every percentage below is the share of occurrences within our collected sample — not market share, not sales volume, not official marketplace data. Samples come from public product pages and public boards; evidence level D (market observation).

Review pain points

Not published yet: the library holds review counts but no review text, and we do not invent it. Coming once review collection is connected.

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