市場 · 買い手
グローバルコスメティックブランドターゲットリスト · 735
各ブランドの第三者視点:毎月のサイト訪問数とランキング、親会社およびリスト、公開されている収益と資金調達、チャネルと価格帯、社内製造と契約製造(エビデンス付き)、公開されている企業連絡先とリーダー、アナリスト視点の読解と提携の視点。
公開事実のみ:年と情報源を明記した収益、推定値なし;Similarwebの公開ページからのトラフィック(月表示);製造モデルは公式または報道の文言に基づき裏付け。735ブランドの情報拡張を実施し、465件でSimilarwebの月間訪問数を確認;残りはSimilarwebが数値を表示していない小規模サイトであり、推定は行わない。製造モデルは公式サイト、Wikipedia、または法定の製造者開示に基づくもののみ;それ以外は未開示と記載。
Indonesia · Yogyakarta · Skincare (cleansers, toners, serums, sunscreen)
Avoskin サイト ↗
- 63.2K月間訪問数 · 2026-08
- #499,886グローバルランキング
- #57 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 37.63%バウンス
- 2.59ページ/訪問
- 00:01:47期間
Top regions:Indonesia 74.93% · United States 16.28% · Cambodia 8.79% · Top source:Organic Search 54.36%
"Green and clean beauty" Indonesian skincare brand blending natural ingredients (avocado, Bali/Java-sourced botanicals) with dermatologist-tested, cruelty-free formulations, sold via Shopee, Tokopedia and its own site.
- 親カテゴリ
- PT AVO Innovation Technology · Founded 2014 (Anugrah Pakerti)
- 売上高
- 非開示
- チャネル
- DTC site · AVO Store franchise network · business-opportunity partner program
- 製造
- Not disclosed — About page states a 'People, Planet, and Profit' fair-trade philosophy toward upstream/downstream partners but does not disclose manufacturing location or in-house-vs-contract status (brand About Us page).
- お問い合わせ
- https://www.avoskinbeauty.com/avo-store-landing-page
- リーダー
- Anugrah Pakerti, Founder
- アナリストの視点
- Avoskin is an Indonesian skincare brand run by PT AVO Innovation Technology, selling serums DTC alongside an 'AVO Store' franchise-style network and a partner business-opportunity program. Hero prices (IDR 190,000-300,000) sit in a masstige tier locally. The brand states a 'people, planet, profit' fair-trade philosophy toward its partners but does not disclose manufacturing location or model. Traffic is majority Indonesian with a notable US secondary market.
- 提携の観点
- Runs an 'AVO Store' franchise and business-opportunity program, indicating an active push to expand physical retail partners · States a fair-trade commitment to upstream and downstream partners, favoring documented, ethically-sourced supply relationships · Notable US traffic alongside its Indonesian base suggests early interest in cross-border market or regulatory support.
Indonesia · Sidoarjo, East Java, Indonesia · Skincare — sun care (SPF), facial care, acne/sensitive-skin lines
Azarine Cosmetic サイト ↗
- 9.2K月間訪問数 · 2026-08
- #2,459,547グローバルランキング
- #249 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 55.98%バウンス
- 1.54ページ/訪問
- 00:00:17期間
Top regions:Indonesia 80.48% · Malaysia 19.52% · Top source:Organic Search 41.11%
Affordable, BPOM- and Halal MUI-certified skincare brand best known for sunscreens, sold via Shopee/Lazada/TikTok Shop and offline drugstores across Indonesia with early exports to Malaysia.
- 親カテゴリ
- PT Wahana Kosmetika Indonesia · Founded 2002
- 売上高
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- チャネル
- DTC site · reseller program ('Be Our Reseller') · 'Where to Buy' retail network referenced (specific retail partners not listed on pages reviewed).
- 製造
- In-house · Made in Indonesia — Homepage footer credits 'PT WKI' and the site references 'WKI LAB' as the brand's own cosmetics-innovation laboratory, indicating in-house R&D/production (brand homepage).
- お問い合わせ
- Customer service via azarinecosmetic.com; corporate/export inquiries via PT Wahana Kosmetika Indonesia, Sidoarjo, East Java
- リーダー
- Brian Lazuardi Tjahyanto, CEO (second-generation leadership since 2015; named 'Man of the Year 2023' by GATRA Media Group); Yuniati Sastera Kusuma, Founder (2002) — source: inilah.com, gayatrend.com
- アナリストの視点
- Azarine Cosmetic is an Indonesian sun-care-led beauty brand operated by PT WKI, whose own site references an in-house 'WKI Lab' cosmetics-innovation function, pointing to in-house formulation capability. Traffic is small but concentrated in Indonesia and Malaysia, with organic search as the leading channel, indicating an emerging digital footprint. The brand centers on everyday sun-care and skin routines rather than color cosmetics. No public funding or acquisition history was identified.
- 提携の観点
- An in-house lab focus on sun care suggests openness to active-ingredient and SPF-system innovation partners rather than only finished-product sourcing · Currently concentrated in Indonesia and Malaysia, so regional growth would likely need registration and formulation support for new Southeast Asian markets · A reseller-driven model implies interest in consistent supply at reseller-friendly volumes.
Indonesia · South Jakarta, Indonesia · Makeup (face base, powder) plus BLP Skin skincare line
BLP Beauty サイト ↗
- 21.4K月間訪問数 · 2026-08
- #922,741グローバルランキング
- #127 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 40.73%バウンス
- 4.66ページ/訪問
- 00:01:31期間
Top regions:Indonesia 88.44% · India 8.15% · United States 3.42% · Top source:Organic Search 66.52%
Founder-led (Lizzie Parra), vegan and cruelty-free Indonesian makeup and skincare brand sold online via blpbeauty.com, Shopee and Lazada, plus offline retail.
- 親カテゴリ
- PT Lizzie Parra Kreasi · Founded 2016 (May 2016)
- 売上高
- 非開示
- チャネル
- DTC site (Shopify) · formal reseller program ('BLPpreneur') · physical stores referenced · active social commerce (Instagram, TikTok, YouTube, Facebook).
- 製造
- Not disclosed · Made in Indonesia — About page identifies the operating entity as PT Lizzie Parra Kreasi but does not state whether manufacturing is in-house or contracted (brand About page).
- お問い合わせ
- Via blpbeauty.com; HQ Jl. Limau II No.3, South Jakarta
- リーダー
- Elizabeth Christina Prameswari ('Lizzie Parra'), Founder — source: LinkedIn/company profile
- アナリストの視点
- BLP Beauty is an Indonesian color-cosmetics brand operated by PT Lizzie Parra Kreasi, selling direct via its own storefront alongside a formal reseller ('BLPpreneur') network and active social-commerce presence. Traffic is modest but well-engaged (nearly five pages per visit) with organic search dominant and India and the US as secondary audiences. Pricing sits in an accessible mid-range band typical of Indonesian mass-market makeup. No public funding or acquisition activity was identified.
- 提携の観点
- A reseller-driven growth model implies a need for consistent, scalable supply to support a distributed sales network · Accessible mid-range pricing suggests ongoing cost discipline in formulation and packaging choices · Active social-commerce presence points to demand for frequent new-SKU launches to keep content fresh.
Indonesia · Jatinegara/Cipinang, Jakarta, Indonesia · Natural skincare
Bhumi サイト ↗
- 43.1K月間訪問数 · 2026-08
- #813,285グローバルランキング
- 45.94%バウンス
- 2.55ページ/訪問
- 00:04:43期間
Top regions:Indonesia 100% · Top source:Direct 72.97%
Jakarta-based natural, essential-oil skincare brand founded by sibling entrepreneurs, sold via its own site, e-commerce marketplaces and social commerce across Indonesia.
- 親カテゴリ
- PT Riza Kreasi Naturalindo · Founded 2016 (company); brand launched 2017
- 売上高
- 非公開
- チャネル
- DTC site; broader retail footprint could not be verified this session since About/FAQ pages were blocked to automated fetch.
- 製造
- Not disclosed — Similarweb's site description names the operator as PT Riza Kreasi Naturalindo (brand established 2017); the official About/FAQ pages returned HTTP 403 to automated fetch, so manufacturing location/model is not independently confirmed.
- お問い合わせ
- hello@bhumi.co.id; bhumi.co.id/en/information/about_us
- リーダー
- Rizkia Rashed and Ahmad Rashed, sibling Co-Founders (Ahmad Rashed: Co-Founder & Chief Operational Officer) — brandoke.com, linkedin.com/in/ahmad-rashed-828a7aa0
- アナリストの視点
- Bhumi is an Indonesian natural-skincare brand founded in 2017 and operated by PT Riza Kreasi Naturalindo, positioned around nature-derived ingredients. Traffic is entirely domestic with direct navigation as the leading channel and an unusually long average visit duration, suggesting a loyal returning-customer base rather than broad new-visitor acquisition. The brand's own About/FAQ pages were inaccessible to automated review this cycle. No public funding or acquisition activity was identified.
- 提携の観点
- A natural-ingredients positioning suggests any new actives would need clear sourcing/traceability documentation to support brand claims · High apparent customer loyalty (long visit durations, direct-traffic dominance) suggests room to expand the line for repeat buyers rather than needing broad acquisition support · As a smaller independent brand it likely values flexible minimum-order quantities.
Indonesia · Jakarta · Color cosmetics, skincare, fragrance & body
Buttonscarves Beauty サイト ↗
Beauty line of Indonesian modest-fashion group Modinity, extending founder Linda Anggrea's Buttonscarves brand from headscarves into makeup, skincare and fragrance.
- 親カテゴリ
- Modinity Group · Founded 2016 (Buttonscarves parent brand, Linda Anggrea); beauty line launched later, exact year not publicly disclosed
- 売上高
- 非開示
- チャネル
- DTC site · store locator listing physical retail across Southeast Asia · Instagram/TikTok/YouTube
- 製造
- Not disclosed — About Us page emphasizes craftsmanship and a decade of growth as a Southeast Asian fashion house but does not state whether the newer beauty/fragrance line is made in-house or by a contract manufacturer, nor name a production country (brand About page).
- お問い合わせ
- https://buttonscarves.com
- リーダー
- Linda Anggrea, Founder & CEO, Modinity Group/Buttonscarves
- アナリストの視点
- Buttonscarves is a Southeast Asia-born modest-fashion house built over roughly a decade around scarves and accessories, now extended into beauty and fragrance under 'Buttonscarves Beauty'. It sells via its own site and a growing regional retail footprint, backed by Instagram/TikTok marketing. Traffic is Indonesia-first (69%). Public sources do not disclose whether beauty products are made in-house or by outside manufacturers, or where.
- 提携の観点
- Recently extended from scarves/apparel into a dedicated beauty and fragrance line, so it likely still needs formulation and production partners with cosmetics-specific expertise · Southeast-Asia-first distribution with a growing regional retail footprint suggests appetite for partners who can support multi-market registration · No public manufacturing disclosure suggests an early-stage beauty operation still assembling its supply chain.
Indonesia · South Jakarta, Indonesia · Makeup and skincare (base, brows, lips, cleansers, serums, sunscreen)
Dear Me Beauty サイト ↗
'People-powered' halal, cruelty-free, BPOM-certified local beauty brand for everyday Indonesian women, sold via Shopee/Lazada/TikTok Shop and frequent cross-brand collaborations.
- 親カテゴリ
- PT Garland Cantik Indonesia · Founded 2017
- 売上高
- 非開示
- チャネル
- DTC site · physical stores referenced · cross-brand collaborations (KFC, SASA, Yupi, Nissin) · social/WhatsApp/Line ordering.
- 製造
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Garland Cantik Indonesia but does not disclose factory ownership or manufacturing location (brand homepage).
- お問い合わせ
- Via dearmebeauty.com customer service; HQ South Jakarta
- リーダー
- Nikita Wiradiputri, CEO & Co-Founder — source: cantika.com (Dec 2024 interview)
- アナリストの視点
- Dear Me Beauty is an Indonesian color-cosmetics brand operated by PT Garland Cantik Indonesia, offering an accessible price ladder from roughly Rp49,000 lip products to under Rp180,000 complexion items. It runs co-branded promotions with mainstream consumer names (KFC, SASA, Yupi, Nissin), pointing to a cross-brand collaboration strategy. Traffic skews heavily Indonesian with a notable US segment. No public funding or acquisition activity was identified.
- 提携の観点
- Frequent cross-brand collaborations suggest interest in fast-turnaround, limited-edition formulation and packaging runs · Accessible pricing across a broad color-cosmetics range implies ongoing cost pressure on formulation and packaging suppliers · A social/messaging-app-led sales model suggests demand for frequent new-SKU drops to sustain engagement.
Indonesia · Jakarta · Color cosmetics and skincare for teens/beauty beginners
Emina サイト ↗
- 85K月間訪問数 · 2026-08
- #512,235グローバルランキング
- #120 (Ecommerce and Shopping - Other, Indonesia)カテゴリランキング
- 73.05%バウンス
- 1.34ページ/訪問
- 00:00:37期間
Top regions:Indonesia 77% · United States 20.75% · India 2.25% · Top source:Organic Search 44.22%
Paragon's teen-focused brand and Indonesia's leading youth cosmetics line, sold through retail (Guardian, Watsons) and Shopee/Lazada/TikTok Shop.
- 親カテゴリ
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2015
- 売上高
- 非開示
- 資金調達
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- チャネル
- DTC site · Shopee · physical retail (store locator on brand site).
- 製造
- In-house · Made in Indonesia — Brand operates under ParagonCorp (PT Paragon Technology and Innovation), confirmed via footer references to Paragon's terms/privacy policy and a paracorpgroup.com contact email; Paragon is Indonesia's largest cosmetics manufacturer and produces its own brand portfolio including Wardah, Emina, Make Over and Kahf (brand homepage; Wikipedia).
- お問い合わせ
- hello@eminacosmetics.com; customercare@paracorpgroup.com; WhatsApp +62 877-0112-3000
- リーダー
- Nurhayati Subakat, Founder and Chairwoman of parent Paragon Technology and Innovation — The CEO Magazine
- アナリストの視点
- Emina is a youth-oriented color-cosmetics and skincare brand owned by PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which also owns Wardah, Make Over and Kahf. It targets teens and young adults with an accessible price ladder, in-house production scale, and educational content. Distribution runs through its own site, Shopee and physical retail. Traffic includes a notably large US share alongside its Indonesian base.
- 提携の観点
- As part of a large vertically integrated manufacturer, new-category decisions likely run through the parent group's own R&D and sourcing rather than independent outsourcing · A teen/young-adult audience suggests interest in trend-responsive, fast-cycle color cosmetics and beginner skincare · Notable international traffic hints at latent interest in export-ready formulation if cross-border retail is pursued.
Indonesia · Jakarta, Indonesia · Clinical/dermatology-based skincare (clinic services plus Erha Ultimate/Erha21 retail lines)
Erha サイト ↗
- 32.6K月間訪問数 · 2026-08
- 83.87%バウンス
- 1.37ページ/訪問
- 00:00:13期間
Top regions:Indonesia 100% · Top source:Organic Search 49.76%
Indonesia's first dermatologist-founded 'Intelligent DermaBeauty' ecosystem, combining skin/hair clinics with retail skincare sold through its clinics, modern trade and e-commerce.
- 親カテゴリ
- Erha Clinical Group · Founded 1999 (established 28 September 1999; founder's private dermatology practice began 1998)
- 売上高
- 非開示
- チャネル
- E-commerce/DTC (Similarweb category: Ecommerce and Shopping); brand is understood to have dermatology-clinic heritage, but a full channel list could not be verified this session since the official site was unreachable.
- 製造
- Not disclosed — Official site (erha.co.id) returned an invalid-SSL-certificate error on repeated automated fetch attempts (both https and http) and has no Wikipedia article; manufacturing details are not independently verifiable within budget.
- お問い合わせ
- dear@erha.co.id, cs@erhastore.co.id; +62-21-50922121; HQ Treasury Tower, SCBD, Jakarta
- リーダー
- dr. Ronny Pramoedya Handoko, Sp.DVE, Founder — source: erhaultimate.co.id, erha.co.id
- アナリストの視点
- Erha is an Indonesia-founded dermatology-heritage skincare brand with an entirely domestic traffic base and organic search as its leading channel. The brand's own site could not be reached for automated review this cycle (a certificate error blocked the connection), and no Wikipedia entry was found, limiting verifiable detail on ownership, manufacturing and funding. A high bounce rate and short visit duration relative to peers may reflect single-SKU, transactional visits.
- 提携の観点
- A dermatology heritage suggests interest in clinically-substantiated actives and documentation supporting efficacy claims · Limited visible digital-channel diversity suggests reliance on clinic/practitioner relationships alongside e-commerce, implying steadier supply-cadence needs than a pure DTC brand · An established domestic brand likely prioritizes formulation consistency over rapid new-SKU turnover.
Indonesia · Vegan color cosmetics and skincare
Esqa Cosmetics サイト ↗
Indonesia's first vegan, halal-certified makeup brand with roughly 120 SKUs, sold across Sociolla, Sephora and Watsons in Southeast Asia; raised a $6M Series A led by Unilever Ventures.
- 親カテゴリ
- Independent (Unilever Ventures - minority investor) · Founded 2016 (Cindy Angelina & Kezia Trihatmanto)
- 売上高
- 非開示
- チャネル
- DTC site · official reseller network (per /pages/official-resellers)
- 製造
- Not disclosed — About-us page covers the founders' story and 2016 launch as a vegan, Halal-certified cosmetics brand but does not state whether products are made in-house or by a contract manufacturer, or name a production country (brand About page).
- お問い合わせ
- contact.retail@esqacosmetics.com
- リーダー
- Cindy Angelina, Co-founder; Kezia Trihatmanto, Co-founder
- アナリストの視点
- ESQA Cosmetics is a Jakarta color-cosmetics brand launched June 2016 by two LA-educated friends, positioned as Indonesia's first vegan, Halal-certified makeup line with fashion-forward packaging. It sells via its own DTC site and an official-reseller network; traffic is overwhelmingly domestic (98%+) with low pages-per-visit. Public sources disclose no manufacturing arrangement, funding, or ownership.
- 提携の観点
- Vegan and Halal-certified positioning means any new formulation or ingredient must come with matching certification and documentation · Near-total reliance on the domestic Indonesian market suggests room for a partner who can support export-market formulation adjustments · Fashion-forward, trend-driven packaging suggests a preference for manufacturing partners comfortable with frequent SKU refreshes.
Indonesia · West Jakarta, Indonesia (Kalideres) · Affordable mass skincare (cleansers, masks, serums, eye cream)
Glad2Glow サイト ↗
Fast-growing, China-trend-inspired affordable skincare brand sold mainly through Shopee and TikTok Shop, riding Indonesia's wave of Chinese-manufactured 'dupe' skincare alongside peers like Skintific.
- 親カテゴリ
- PT Suntone Wisdom Indonesia · Founded 2022
- 売上高
- 非開示
- 製造
- Not disclosed — Official site (glad2glow.co) was unreachable (connection errors) on repeated attempts, Similarweb has no listing for the domain ('no Similarweb data'), and a Brave search returned HTTP 429 (not retried per rate-limit rule); no information could be gathered beyond the brand name, website and country supplied.
- お問い合わせ
- Via glad2glow.co website and marketplace stores; registrant PT Suntone Wisdom Indonesia, Kalideres, West Jakarta
- リーダー
- Ownership publicly disputed/unconfirmed — Indonesian media (IDN Times) reports claims naming individuals (e.g. Fitri Utami, Aliyyah Kohl) without supporting evidence
- アナリストの視点
- Glad2Glow could not be meaningfully profiled this cycle: its website was unreachable across repeated automated attempts, it has no listing in the traffic-analytics source used, and a third-party search query hit a rate limit before results could be reviewed. Based on the brand name and country context it is presumed to be a small Indonesian beauty label, but ownership, manufacturing, pricing, channels and funding are all unconfirmed. This profile should be revisited once the site is reachable.
- 提携の観点
- Insufficient verified information to characterize specific partnership needs this cycle · If active, a small/early-stage Indonesian beauty brand of this type would typically need flexible minimum-order-quantity production and basic formulation support to launch or sustain a catalog.
Indonesia · Cikupa, Tangerang, Banten, Indonesia (production HQ) · Skincare, makeup, hair & body care
Hanasui サイト ↗
- 15.3K月間訪問数 · 2026-08
- #1,181,241グローバルランキング
- 19.28%バウンス
- 8.34ページ/訪問
- 00:20:12期間
Top regions:Indonesia 96.69% · United States 1.88% · Malaysia 1.43% · Top source:Direct 81.99%
Affordable mass-market Indonesian beauty brand (skincare, makeup, hair and body care) manufactured in-house by PT Eka Jaya Internasional, distributed via e-commerce and retail channels nationwide.
- 親カテゴリ
- PT Eka Jaya Internasional (EJI) · Founded 2016
- 売上高
- 非公開
- チャネル
- Sold via manufacturer/distributor site eji.co.id; broader external retail footprint was not verified this session.
- 製造
- In-house · Made in Indonesia — Manufacturer/distributor page (eji.co.id) states Hanasui is produced by PT Eka Jaya Internasional at its own Tangerang, Banten factory, which also offers third-party contract manufacturing ('jasa maklon') alongside its own brands.
- お問い合わせ
- Via eji.co.id (parent PT Eka Jaya Internasional) corporate and contract-manufacturing (maklon) inquiry channels
- リーダー
- Ferry Firmanto, Founder/Owner, PT Eka Jaya Internasional — fortuneidn.com, idxchannel.com
- アナリストの視点
- Hanasui is an Indonesian personal-care brand (face, body and hair care) produced by PT Eka Jaya Internasional, a Tangerang-based manufacturer that runs its own branded lines and also offers third-party contract manufacturing. Traffic is dominated by direct navigation, suggesting a base of returning customers rather than open-web discovery. The brand positions itself around affordable, everyday skin-health maintenance. No public funding activity was identified.
- 提携の観点
- Its manufacturer already offers third-party contract-manufacturing services, so the brand itself may lean more on marketing/distribution partnerships than on sourcing production · Affordable, everyday positioning implies ongoing cost discipline in formulation · A direct-traffic-heavy audience suggests an established repeat-customer base that could support steady, predictable order volumes.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Men's halal grooming and self-care (face wash, moisturizer, sunscreen, hair/body care)
Kahf サイト ↗
- 127.4K月間訪問数 · 2026-08
- #340,186グローバルランキング
- #32 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 46.17%バウンス
- 2.03ページ/訪問
- 00:00:14期間
Top regions:Indonesia 61.02% · Malaysia 18% · United States 6.75% · Top source:Organic Search 66.27%
ParagonCorp's halal, nature-rooted men's self-care brand and a top-gaining personal-care line, sold via modern trade and Shopee/Lazada/TikTok Shop.
- 親カテゴリ
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2020 (launched October 2020) — source: infobrand.id
- 売上高
- 非開示
- 資金調達
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- チャネル
- DTC site (kahfeveryday.com/shop); part of Paragon's multi-brand retail network.
- 製造
- In-house · Made in Indonesia — Brand homepage states directly: 'Kahf adalah bagian dari Paragon Technology and Innovation' (Kahf is part of Paragon Technology and Innovation), Indonesia's largest cosmetics manufacturer (brand homepage).
- お問い合わせ
- info@kahfeveryday.com; +62 804 140 1123
- リーダー
- Billy Dharmawan Goputra, Head of Brand Building, Kahf (with the brand team since its 2020 launch); Nurhayati Subakat, Founder of parent ParagonCorp — source: infobrand.id, LinkedIn
- アナリストの視点
- Kahf is a halal-positioned men's grooming brand explicitly described on its own site as part of PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer and owner of Wardah, Emina and Make Over, giving it in-house production scale from launch. Its traffic mix is more internationally diverse than sister brands, with shares from Malaysia, the US, the UK and Cambodia, reflecting halal-grooming demand beyond Indonesia.
- 提携の観点
- Halal-adjacent positioning across multiple countries suggests a need for formulation and certification support that travels across different halal-standard regimes · As part of a large manufacturer, new-category R&D likely runs through the parent's own capabilities rather than independent sourcing · International traffic beyond Indonesia hints at appetite for export-ready registration support in Muslim-majority and diaspora markets.
Indonesia · Sleman, Yogyakarta, Indonesia · Skincare
Lacoco サイト ↗
Yogyakarta-based natural/clean skincare brand under AVO Innovation Technology's multi-brand portfolio, sold via its own site, thousands of reseller distributors and marketplaces (Shopee, Tokopedia) across Indonesia.
- 親カテゴリ
- PT AVO Innovation Technology (also owns Avoskin, Looke Cosmetics, Oasea, Glow Better) · Founded 2017 (Yogyakarta); first product (Watermelon Glow Mask) launched April 2018
- 売上高
- 非公開
- チャネル
- Shopee · Lazada · Tokopedia · DTC site.
- 製造
- Not disclosed — Homepage markets 'Engineered Natural Skincare' but does not name a manufacturer or factory; a dedicated About Us page exists but was not reachable within budget.
- お問い合わせ
- Via lacoco.co.id (official resellers on Shopee/Tokopedia/Instagram); parent AVO Innovation Technology corporate contact for brand partnerships
- リーダー
- Anugrah Pakerti, Founder & CEO of PT AVO Innovation Technology (Forbes 30 Under 30 Asia 2020; Prestige Indonesia 40 Under 40 2022) — instagram.com/p/Cj4YPVoBOkp
- アナリストの視点
- Lacoco markets itself as 'Engineered Natural Skincare' at a mid-range Indonesian price point (roughly Rp200,000-280,000, notably higher than many domestic peers) and distributes primarily through Shopee, Lazada and Tokopedia. A product-authentication link on its site points to anti-counterfeiting concerns common in the Indonesian beauty market. Traffic shows a high bounce rate and very short visit duration, suggesting mostly single-product lookups.
- 提携の観点
- Above-average local pricing suggests room for ingredient or formulation stories that justify a premium versus mass Indonesian peers · Marketplace-first distribution rather than owned retail suggests a need for supply that matches promotional/flash-sale demand spikes on those platforms · Visible anti-counterfeiting measures suggest sensitivity to packaging/product security features.
Indonesia · South Jakarta, Indonesia · Makeup — face base, powder, foundation, cushion
Luxcrime サイト ↗
- 28.3K月間訪問数 · 2026-08
- 87.64%バウンス
- 1.46ページ/訪問
- 00:00:23期間
Top regions:Indonesia 100% · Top source:Organic Search 41.24%
Indonesian local powder-and-foundation specialist with both online (luxcrime.com, Shopee, Lazada) and offline retail operations following fast beauty-trend cycles.
- 親カテゴリ
- PT Luxury Cantika Indonesia (also referenced as PT Hypesfast Karya Nusantara on the official site) · Founded 2015
- 売上高
- 非開示
- チャネル
- DTC site (Shopify) · active Instagram/TikTok social commerce.
- 製造
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Hypesfast Karya Nusantara (Jakarta Selatan) but does not state whether production is in-house or contracted (brand homepage).
- お問い合わせ
- info@luxcrime.com; WhatsApp +62 853-4519-3779 / +62 853-1111-1010; HQ Graha Binakarsa Building, Jl. HR Rasuna Said, South Jakarta
- リーダー
- Ahmad Nurul Fajri, Founder & Director — source: LinkedIn
- アナリストの視点
- Luxcrime is a self-described 'favorite local' Indonesian complexion-makeup brand (powders, foundations, cushions) operated by PT Hypesfast Karya Nusantara, sold direct via a Shopify storefront with active social-commerce presence. Pricing runs from budget lip and blush items to a mid-range foundation/concealer tier, positioning it as an affordable local alternative to international complexion brands. No public funding was identified.
- 提携の観点
- Positioning as an affordable 'local' alternative to international complexion brands suggests ongoing cost pressure on foundation/cushion formulation and packaging · Promotion-heavy, social-commerce-driven sales suggest demand for frequent limited-edition shades or finishes · As a single-brand operator it likely values simple, fast-turnaround production relationships.
Indonesia · Malang · Skincare, body care, personal care
MS Glow サイト ↗
- 37.5K月間訪問数 · 2026-08
- #991,118グローバルランキング
- #129 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 81.59%バウンス
- 1.17ページ/訪問
- 00:00:22期間
Top regions:Indonesia 100% · Top source:Organic search 41.19%
One of Indonesia's largest mass-market halal/BPOM-certified skincare brands, sold through a nationwide reseller/agent network and marketplaces, with distribution reaching Malaysia, Singapore, Japan and the Middle East.
- 親カテゴリ
- PT Kosmetika Cantik Indonesia · Founded 2013 (Shandy Purnamasari & Kadek Maharani Kemala Dewi)
- 売上高
- 非開示
- チャネル
- DTC site (msglowid.com) · MS Glow Aesthetic Clinic network; no marketplace or third-party retail partners confirmed on-site this session
- 製造
- Not disclosed · Made in Indonesia — Site states MS Glow is a brand line under 'PT. Kosmetika Cantik Indonesia', established 2013; Indonesian Wikipedia search results describe it as run by Gilang Widya Pramana's wife Shandy Purnamasari. Neither source states own-factory versus contract/maklon manufacturing, and product listing pages (Shop/Products) returned 404 this session so hero pricing was not independently confirmed (brand site; id.wikipedia.org search).
- お問い合わせ
- https://msglowid.com/Contact
- リーダー
- Shandy Purnamasari, CEO/Co-founder; Kadek Maharani Kemala Dewi, Co-founder
- アナリストの視点
- MS Glow is a large Indonesian beauty brand established 2013 under PT Kosmetika Cantik Indonesia, built around a 'Magic For Skin' concept with an affiliated aesthetic-clinic network. Indonesian Wikipedia ties its operation to entrepreneur Gilang Widya Pramana's wife, Shandy Purnamasari. Its e-commerce pages could not be rendered this session, so hero pricing and its manufacturing model remain unconfirmed.
- 提携の観点
- Scale and mass-market reach (large owner group, clinic network, celebrity endorsements) suggest an operation likely already running high-volume production, so any new partner would need to match that scale · Public manufacturing disclosure is limited, so confirming current in-house-versus-contract status would be a necessary first step · Affiliated aesthetic-clinic business suggests possible interest in clinically-oriented or dermo-cosmetic formulations alongside its mass skincare line.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Professional makeup (foundation, cushion, lip, eye)
Make Over サイト ↗
- 37.7K月間訪問数 · 2026-08
- #808,909グローバルランキング
- #178 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 47.22%バウンス
- 2.08ページ/訪問
- 00:00:28期間
Top regions:Indonesia 61.45% · India 13.65% · United States 10.59% · Top source:Organic Search 58.08%
ParagonCorp's professional-grade halal makeup brand, GMP- and Halal Assurance System-certified, sold in Indonesian modern retail plus Shopee/Lazada/TikTok Shop.
- 親カテゴリ
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1985 (ParagonCorp founded); Make Over is one of Paragon's professional makeup brands
- 売上高
- not disclosed at brand level; parent ParagonCorp is privately held and does not publish consolidated revenue — corporate profile cites ~95 million pieces annual production across 7,500+ employees (source: webpackaging.com, paragon-innovation.com)
- 資金調達
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- チャネル
- DTC e-commerce; broader offline retail network (Paragon brands are widely distributed via Indonesian beauty retailers) not directly confirmed this session.
- 製造
- In-house · Made in Indonesia — Sister brand of Wardah/Emina/Kahf under PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which produces its own brand portfolio (Wikipedia search result grouping Wardah, Make Over and Kahf under ParagonCorp).
- お問い合わせ
- Via makeoverforall.com; Paragon corporate/supplier contact via paragon-innovation.com
- リーダー
- Nurhayati Subakat, Founder of ParagonCorp — source: paragon-innovation.com
- アナリストの視点
- Make Over is the more premium, professional-oriented makeup brand within PT Paragon Technology and Innovation's portfolio (alongside Wardah, Emina and Kahf), with complexion products priced meaningfully above sister brand Emina, consistent with a professional-artist, shade-matching positioning. As part of Paragon it draws on the group's in-house manufacturing scale. Traffic is majority Indonesian with secondary audiences in India, the US, Pakistan and Poland.
- 提携の観点
- Professional-artist positioning suggests interest in higher-performance complexion formulations (long-wear, shade-matching) versus mass-market peers · As part of a large manufacturer, new formulation work likely runs through the parent's own R&D rather than independent sourcing · Some international traffic suggests latent interest in export-ready products if cross-border retail expansion is pursued.
Indonesia · Central Jakarta, Indonesia · Natural/organic skincare (centella, ginseng, bio-retinol lines)
Npure サイト ↗
TikTok- and Shopee-native 'natural organic' skincare brand built around the #GenerasiKulitSehat mission, BPOM- and halal-certified, sold heavily through Shopee, TikTok Shop and livestream commerce.
- 親カテゴリ
- PT Penta Natural Kosmetindo (member of PT Sukses Corp International) · Founded 2017
- 売上高
- 非開示
- チャネル
- DTC site; broader retail footprint not confirmed this session.
- 製造
- Not disclosed · Made in Indonesia — Homepage identifies the manufacturer as PT Penta Natural Kosmetindo, 'a member of Sukses Corp International'; the page does not state an in-house-vs-contract split (brand homepage).
- お問い合わせ
- NPURE Care support via npure.co.id; HQ Jl. Raya Mangga Besar No.113 Lantai 5, Jakarta Pusat
- リーダー
- Founding/co-founder team named only in secondary sources (e.g. Willy Handoko, Kezia Rachely and others); no single founder confirmed by primary company sources — source: brandwiki.lazada.co.id
- アナリストの視点
- Npure is an Indonesian natural-skincare brand built around a 'Skincare, Sport & Superfood' wellness positioning and centella/niacinamide-led formulations, operated by PT Penta Natural Kosmetindo under the Sukses Corp International group. Traffic is entirely domestic with organic search as the leading channel, and a global rank in the single-digit millions indicates a modest but established digital footprint. No public funding or acquisition activity was identified.
- 提携の観点
- A wellness-adjacent 'skin health' narrative suggests interest in actives with clear efficacy/safety documentation to support claims · Entirely domestic traffic suggests the brand is still building its digital footprint, implying near-term focus on core-market formulation refresh over export-ready development · Group ownership suggests some new-product decisions may involve the parent's own sourcing relationships.
Indonesia · Jakarta, Indonesia · Skincare
Originote サイト ↗
Jakarta-based 'Affordable Skincare for All' brand expanding from e-commerce into modern retail across Indonesia, Thailand, Vietnam and Malaysia via a 2025 distribution deal with PT Soho Global Health's PPG.
- 親カテゴリ
- PT Sea Makeup Beauty · Founded 2021 (company, PT Sea Makeup Beauty); brand entered the Indonesian market in 2022
- 売上高
- 非公開
- チャネル
- Tokopedia · Shopee · Lazada · Blibli · Sociolla · WhatsApp ordering.
- 製造
- Not disclosed — Homepage markets 'Affordable Skincare for All' but does not name a manufacturer, PT entity, or factory location; Similarweb showed no data for this domain ('no Similarweb data').
- お問い合わせ
- Via theoriginote.id / theoriginote.com; offline distribution partner PT Parit Padang Global (PPG, subsidiary of PT Soho Global Health Tbk)
- アナリストの視点
- Originote positions itself around simplicity and ingredient honesty under the tagline 'Affordable Skincare for All,' distributing almost entirely through Indonesian marketplaces (Tokopedia, Shopee, Lazada, Blibli, Sociolla) and WhatsApp ordering rather than a heavy owned-store model. No third-party traffic data was available from the analytics source used. No manufacturer or factory location was disclosed, and no public funding activity was identified.
- 提携の観点
- Marketplace-first, no-owned-store distribution suggests a need for supply that can flex with platform promotional cycles rather than steady retail restocking · An affordability-focused positioning implies ongoing cost discipline in formulation and packaging · As a newer entrant with no disclosed manufacturer, it may still be finalizing longer-term production partnerships.
Indonesia · Jakarta, Indonesia · Mass makeup and skincare
Pixy サイト ↗
- 10.4K月間訪問数 · 2026-08
- #2,351,034グローバルランキング
- #233 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 32.43%バウンス
- 1.36ページ/訪問
- 00:00:10期間
Top regions:Indonesia 94.42% · Malaysia 5.58% · Top source:Organic Search 41.78%
'My Beauty, My Energy' — mass-market Indonesian color cosmetics and skincare brand distributed nationally through modern trade, drugstores and Shopee/Lazada e-commerce.
- 親カテゴリ
- PT Mandom Indonesia Tbk · TCID.JK (Indonesia Stock Exchange) — via parent PT Mandom Indonesia Tbk · Founded 1971 (parent Mandom Indonesia founded; Pixy is one of its three core brands)
- 売上高
- not disclosed at brand level; parent PT Mandom Indonesia Tbk reported consolidated net sales of Rp2.15 trillion in FY2025, with its Skin Care & Make Up segment (Pixy's category) growing 29.3% YoY (Mandom Indonesia FY2025 Investor Brief, cms.mandom.co.id)
- 資金調達
- Brand within Mandom Corporation (Tokyo Stock Exchange-listed); no separate funding disclosed (Wikipedia).
- チャネル
- DTC site · WhatsApp customer channel · broad Indonesian retail distribution (not itemized on official site)
- 製造
- In-house · Made in Indonesia — Wikipedia's Mandom Corporation article lists 'Pixy: cosmetic brand for women' among Mandom's own brands, indicating manufacturing through Mandom's Indonesian operations rather than a separately owned label (Wikipedia); Pixy's own site does not itself disclose manufacturer details.
- お問い合わせ
- Via pixy.co.id (WhatsApp +62 811-2230-1000); parent corporate/investor contact corporatesecretary@mandom.co.id, +6221-2980-9500
- リーダー
- Dimitra Liani, Chief of E-commerce, Pixy Cosmetics; Bisma Sofyan, Chief Marketing Officer, Mandom Indonesia — source: LinkedIn
- アナリストの視点
- Pixy is a long-running Indonesian color-cosmetics and skincare brand; Wikipedia lists it among Mandom Corporation's brands, pointing to backing from an established Japanese-Indonesian manufacturer rather than an independent challenger. Its makeup and skincare lines target Indonesia's mass market. Similarweb traffic is modest and almost entirely domestic, consistent with a mature drugstore brand without active export or digital-growth push. Disclosure on factories and financials stays minimal.
- 提携の観点
- Sitting inside a larger personal-care group likely means sourcing and formulation run through centralized group procurement rather than independent brand-level deals · Mass-market Indonesian pricing keeps cost-per-unit and reliable supply bigger priorities than novel actives · Flat, domestic-only traffic suggests growth would need new sub-lines or export markets rather than pure digital marketing.
Indonesia · Jakarta Selatan, Indonesia · Makeup & skincare
Rose All Day サイト ↗
- 5.9K月間訪問数 · 2026-08
- #3,366,592グローバルランキング
- #313 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 36%バウンス
- 1.52ページ/訪問
- 00:00:14期間
Top regions:Indonesia 90.03% · United States 9.97% · Top source:Organic Search 40.61%
VC-backed Indonesian 'no-makeup makeup' and skincare brand that started on Shopee in 2017 and added offline retail from 2019, positioned as clean, vegan and halal-certified.
- 親カテゴリ
- PT Rose Cosmetics International · Founded 2017
- 売上高
- Not disclosed (company has disclosed $5.9M total funding raised — this is funding, not revenue — via a 2020 Seed round led by AC Ventures and a Dec 2023 Series A led by SWC Global with DSG Consumer Partners, per Indexed.vc/LinkedIn)
- チャネル
- Shopee · Tokopedia · TikTok Shop (per brand's own maintenance-page notice); DTC site temporarily offline
- 製造
- Not disclosed — Official site was offline for maintenance this session ('taking a quick beauty rest'); no independent manufacturing disclosure was found. The maintenance page states products remain available via Shopee, Tokopedia and TikTok Shop.
- お問い合わせ
- hello@roseallday.co; roseallday.co
- リーダー
- Cindy Nyoto Gunawan, Co-Founder & CEO; Tiffany Danielle, Co-Founder, CMO & Head of Product Development (Forbes 30 Under 30 Asia 2023); Samantha Wijaya, Co-Founder — idntimes.com, linkedin.com/company/pt-rose-cosmetics-international
- アナリストの視点
- Rose All Day is an Indonesian beauty brand selling mainly through Shopee, Tokopedia and TikTok Shop; its own site was offline for maintenance during this research. Similarweb shows a small, Indonesia-concentrated audience with brief visit durations, consistent with a marketplace-led business. No founder, funding or manufacturing details are disclosed on the brand's own channels. The model is typical of Indonesia's crowded influencer-adjacent indie beauty segment.
- 提携の観点
- Marketplace-first distribution over its own site suggests a lean operating model that would value flexible, smaller-batch manufacturing support · No disclosed manufacturing partner leaves room for stable contract-production capacity to matter as the brand scales · Indie, influencer-adjacent positioning favors fast, trend-responsive product development.
Indonesia · Jakarta · Body care, facial skincare, hair care (brightening/whitening focus)
Scarlett Whitening サイト ↗
Celebrity-founded Indonesian brand sold via an official reseller network, Shopee/Lazada marketplaces, and heavy TikTok Shop live-selling.
- 親カテゴリ
- Self-owned by founder (no separate publicly disclosed parent corporate entity) · Founded 2017
- 売上高
- Not disclosed (annual); local media cited Rp23.8 billion in Q2 2022 product sales (Bisnis.com/IDN Times, 2022)
- チャネル
- DTC site · Indomaret · Alfamart minimarkets · official reseller network
- 製造
- Not disclosed · Made in Indonesia — Homepage markets the brand as 'Skincare & Body Care Lokal Terbaik' (Indonesia's best local skincare), implying domestic production, but does not disclose whether manufacturing is in-house or contracted (brand homepage).
- お問い合わせ
- cs@scarlett.id (customer service); official reseller program "Reseller Resmi Scarlett" for wholesale partners
- リーダー
- Felicya Angelista, Founder/Owner — IDN Times, Bisnis.com
- アナリストの視点
- Scarlett Whitening is an Indonesian skincare and body-care brand built around a whitening/brightening positioning, once endorsed by K-pop group Twice per Wikipedia. It brands itself 'Skincare & Body Care Lokal Terbaik' and sells via its own site, minimarkets Indomaret and Alfamart, and an official reseller network. Traffic skews heavily to Indonesia with a very high bounce rate, suggesting many single-purpose visits. No independent source confirms in-house versus contracted production.
- 提携の観点
- Reseller- and minimarket-heavy distribution rewards consistent, high-volume supply over small-batch flexibility · Whitening/brightening positioning keeps active-ingredient sourcing and safety documentation central to product credibility · High-bounce-rate traffic suggests most visitors already know the brand, so retention may matter as much as acquisition-side novelty.
Indonesia · Jakarta, Indonesia · Skincare (barrier-repair) and cushion makeup
Skintific サイト ↗
- 176.3K月間訪問数 · 2026-08
- 38.05%バウンス
- 3.30ページ/訪問
- 00:01:27期間
Top regions:United States 35.11% · Australia 13.26% · Indonesia 9.74% · Top source:Organic Search 42.26%
Fast-growing Shopee and TikTok Shop-led skincare brand; led Indonesia's moisturizer category with a 9.95% market share in Jan-Mar 2025.
- 親カテゴリ
- PT Skin Solusindo (Indonesia licensee); products made by Guangdong Essence Daily Chemical Co., Ltd. (China) · Founded Disputed — Indonesia market presence since 2021; marketing material's claim of a 1957 Norway origin is unverified
- 売上高
- 非開示
- チャネル
- DTC site (40+ country storefronts) · subscription program
- 製造
- Not disclosed — The brand's own 'Brand Story' and FAQ pages did not render substantive text this session, and no independent trade-press source was reachable (Brave search returned HTTP 429); Wikipedia has no dedicated article and only lists Skintific as a celebrity endorsement in unrelated biographies.
- お問い合わせ
- skintific.com/pages/contact-us
- アナリストの視点
- Skintific is a skincare brand that has grown quickly across Southeast Asia with a science-forward marketing angle and a broad multi-country footprint (40+ localized storefronts). Similarweb shows meaningful but declining month-over-month traffic, with the US, Australia and Indonesia as top audiences and high pages-per-visit, suggesting considered-purchase shoppers. Neither the brand's pages nor independent sources accessed this session confirm its manufacturing country or model.
- 提携の観点
- A 40-plus-country storefront footprint implies a need for formulations and packaging that clear multiple regulatory regimes at once · Declining month-over-month traffic alongside a clinical marketing angle suggests pressure to keep launching clinically-framed actives to sustain interest · Subscription mechanics reward stable, repeatable formulas over one-off novelty SKUs.
Indonesia · Jakarta · Skincare and color cosmetics
Somethinc サイト ↗
- 51.2K月間訪問数 · 2026-08
- #516,795グローバルランキング
- #62 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 27.01%バウンス
- 4.14ページ/訪問
- 00:00:30期間
Top regions:Indonesia 65.83% · United States 32.11% · Korea, Republic of 2.06% · Top source:Organic Search 69.62%
Indonesia's top-selling beauty brand on Shopee and a leading TikTok Shop seller, also distributed through Sociolla and Watsons retail.
- 親カテゴリ
- PT Beauty Haul Indonesia (BeautyHaul Group) · Founded 2019
- 売上高
- 非開示
- チャネル
- DTC site · official reseller program
- 製造
- Not disclosed · Made in Indonesia — Homepage identifies the operator as PT Beaute Haul Indonesia and describes the brand as a 'Halal-certified local beauty brand,' implying Indonesian production, but does not disclose in-house versus contract manufacturing (brand homepage).
- お問い合わせ
- Contact form at somethinc.com; no dedicated press/OEM channel publicly listed
- リーダー
- Irene Ursula, Founder — Tatler Asia, IDN Times
- アナリストの視点
- Somethinc is an Indonesian skincare and makeup brand operated by PT Beaute Haul Indonesia, positioned as a Halal-certified local beauty brand with a fast release cadence. It sells via its own site and an official reseller program. Similarweb shows solid traffic split between Indonesia and the US with strong engagement, suggesting cross-border interest beyond its home market. Manufacturing is not disclosed as in-house or contracted.
- 提携の観点
- A fast, near-monthly new-product cadence signals a need for formulation and development partners who can turn around new SKUs quickly · Halal-certified local positioning means any new ingredient needs matching certification and documentation · Cross-border traffic beyond Indonesia hints at future interest in formulations suited to export markets.
Indonesia · Surabaya, East Java, Indonesia · Mass skincare and color cosmetics
Viva Cosmetics サイト ↗
- 59.8K月間訪問数 · 2026-08
- #680,292グローバルランキング
- #79 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 46.74%バウンス
- 1.71ページ/訪問
- 00:03:05期間
Top regions:Indonesia 92.63% · India 7.37% · Top source:Organic Search 41.68%
Indonesia's oldest local cosmetics brand (billed as the first 'Made in Indonesia' cosmetic), tropical-climate-formulated skincare and makeup, CPKB/GMP-certified, sold nationwide and on Shopee/Lazada/TikTok Shop.
- 親カテゴリ
- PT Vitapharm · Founded 1962 (as PT General Indonesian Producing Centre; renamed PT Paberik Pharmasi Vita in 1964, PT Vitapharm since 1998)
- 売上高
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- チャネル
- DTC site (retail network not independently confirmed this session)
- 製造
- Not disclosed — Official site blocked automated access (HTTP 403) on its homepage, About page and an alternate locale path this session, and Wikipedia has no dedicated article; manufacturing location and model could not be independently confirmed.
- お問い合わせ
- info@vivacosmetic.com; +62 31 8435657; HQ Jl. Panjang Jiwo No.42, Surabaya
- リーダー
- Not publicly named in available sources
- アナリストの視点
- Viva Cosmetics (PT Viva Cosmetics Indonesia) is one of Indonesia's older mass-market cosmetics brands, positioned at accessible prices for a broad domestic audience. The official site blocked automated access this session and has no dedicated Wikipedia article, limiting verifiable detail on its structure. Similarweb shows a modest audience concentrated in Indonesia and India, with a relatively long visit duration. Growth signals likely tie more to retail distribution than digital expansion.
- 提携の観点
- Long-tenured mass-market positioning at accessible price points keeps cost-efficient, high-volume manufacturing the likely priority over premium actives · Limited public digital presence suggests growth, if pursued, would lean on retail/distribution partnerships more than e-commerce · As an established local manufacturer, any external partnership would likely center on specific new actives or categories rather than core production.
Indonesia · Jakarta · Halal-certified color cosmetics and skincare
Wardah サイト ↗
- 243.8K月間訪問数 · 2026-08
- #192,087グローバルランキング
- #15 (Beauty and Cosmetics, Indonesia)カテゴリランキング
- 59.54%バウンス
- 2.40ページ/訪問
- 00:00:49期間
Top regions:Indonesia 79.61% · Malaysia 7.89% · Cambodia 3.88% · Top source:Organic Search 68.36%
Indonesia's largest halal beauty brand with roughly 30%+ domestic cosmetics market share, sold through modern retail (Watsons, Guardian), its own stores, and Shopee/Lazada/TikTok Shop.
- 親カテゴリ
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1995 (brand); parent Paragon founded 1985
- 売上高
- Not disclosed at brand level; parent Paragon Technology and Innovation reported group revenue over US$400 million in 2023, with Wardah cited as contributing more than two-thirds of that total (Halal Times, 2024)
- 資金調達
- Owned by PT Paragon Technology and Innovation (ParagonCorp), a privately held Indonesian group that also owns Make Over and Kahf; no public funding rounds disclosed (Wikipedia).
- チャネル
- DTC site · nationwide Indonesian retail (store locator listed on-site)
- 製造
- In-house · Made in Indonesia — Wikipedia describes PT Paragon Technology and Innovation as 'cosmetics company ParagonCorp ... known under its Wardah, Make Over, and Kahf brands,' indicating in-house manufacturing under the parent rather than a licensed third-party brand (Wikipedia); Wardah's own About/Tentang-Kami pages returned 404 this session.
- お問い合わせ
- Customer service via wardahbeauty.com/en/faq contact form; corporate inquiries through PT Paragon Technology and Innovation
- リーダー
- Nurhayati Subakat, Founder and Chairwoman of Paragon Technology and Innovation — The CEO Magazine, Tatler Asia
- アナリストの視点
- Wardah is one of Indonesia's largest halal-certified cosmetics brands, owned by PT Paragon Technology and Innovation, which also owns Make Over and Kahf, per Wikipedia. It markets a 'Halal Green Beauty' philosophy and sells through a broad domestic retail footprint alongside its own site. Similarweb shows the highest traffic and best rank among the Indonesian brands here, with Malaysia and Cambodia among top markets. As a brand inside a larger group, brand-level financial disclosure is minimal.
- 提携の観点
- As a brand inside a manufacturing-led group, new-ingredient or format partnerships would likely need to fit existing halal-certification and production standards · Regional traffic beyond Indonesia (Malaysia, Cambodia) points to interest in formulations cleared for multiple Muslim-majority markets · Scale and market leadership mean any partner would need to support high-volume, consistent-quality supply.
Indonesia · Jakarta, Indonesia · Clinical/active-ingredient skincare (acne, brightening, hydration)
Whitelab サイト ↗
'Not Your Ordinary Skincare' — affordable, science-backed active-ingredient skincare from Deca Group (also owner of Everwhite), BPOM-registered and sold via Shopee/Lazada/TikTok Shop.
- 親カテゴリ
- Deca Group · Founded 2020 (commercially launched March 2020; parent Deca Group founded July 2016)
- 売上高
- 非開示
- チャネル
- DTC site · own physical stores · BPOM-registered Indonesian retail
- 製造
- Not disclosed · Made in Indonesia — Homepage identifies the operator as PT. Natura Deca Kosmetika and registration, implying domestic production, but does not disclose in-house versus contract manufacturing (brand homepage).
- お問い合わせ
- Customer service via whitelab.co.id ('Whitelabers' community support)
- リーダー
- Jessica Lin, Founder of parent Deca Group — source: brandwiki.lazada.co.id
- アナリストの視点
- Whitelab is an Indonesian skincare brand operated by PT. Natura Deca Kosmetika, registered with Indonesia's BPOM regulator and sold through its own site and physical stores. Similarweb returned no traffic data for the site, so digital reach could not be sized. Disclosure of manufacturing model, funding and distribution is minimal. It appears to be a smaller, domestically focused player relative to larger Indonesian brands here.
- 提携の観点
- BPOM-registered, domestically focused positioning suggests near-term needs center on Indonesian regulatory compliance rather than multi-market registration · A limited digital footprint relative to larger local peers suggests the brand may be earlier-stage and open to formulation guidance to differentiate its lineup · Undisclosed manufacturing status leaves room for either deeper in-house investment or continued reliance on external production partners.
Indonesia · Jakarta · Color cosmetics and skincare for tropical climates
Y.O.U Beauty サイト ↗
- 17.4K月間訪問数 · 2026-08
- 21.43%バウンス
- 4.19ページ/訪問
- 00:00:43期間
Top regions:Indonesia 47.14% · Philippines 33.72% · Malaysia 19.14% · Top source:Organic search 41.27%
Mass-market "derma-beauty" brand formulated for Southeast Asian tropical skin, sold via Shopee in Indonesia, the Philippines, Malaysia and Thailand; raised $40M in a Series C (total $70M raised).
- 親カテゴリ
- Independent · Founded 2018 (founding team from OPPO Indonesia's retail business; individuals not publicly named)
- 売上高
- 非開示
- チャネル
- DTC site · Shopee storefronts in Indonesia, Philippines, Malaysia and Thailand
- 製造
- Not disclosed — Brand-story page covers the 2018 founding and a 2023 R&D collaboration with former Shiseido executive Tadahiro Shimada, but does not state whether products are manufactured in-house or by contract manufacturers, nor a production country (brand site).
- お問い合わせ
- https://youofficial.com/pages/contact
- アナリストの視点
- Y.O.U Beauty is an Indonesia-founded 'tropical derma-beauty' brand launched 2018, positioned on dermatology-inspired, tropical-tested skincare and makeup. It has expanded across Southeast Asia, selling via Shopee storefronts in several markets plus its own site. A 2023 tie-up with a former Shiseido R&D executive signals a push for scientific credibility. Hero prices are low-end; manufacturing and funding are undisclosed.
- 提携の観点
- Markets itself on dermatological/scientific credibility, so it would value partners who can supply documented clinical or efficacy substantiation · Already operating across Indonesia, Philippines, Malaysia and Thailand, suggesting interest in suppliers comfortable with multi-market regulatory registration · Mass-tier pricing points to cost-competitive formulation and production being a priority alongside the science-forward brand story.