Marché · acheteurs
Liste des marques cosmétiques ciblées · 735
Vue de tiers pour chaque marque : visites et classements mensuels du site, entité mère et fiche produit, revenus et financements publics, canaux et gamme de prix, fabrication interne ou sous-traitance (avec preuves), contacts et dirigeants publics, analyse au style analyste et angles de partenariat.
Faits publics uniquement : revenus avec l'année et la source, jamais d'estimations ; trafic depuis les pages publiques de Similarweb (mois indiqué) ; modèle de fabrication soutenu par un terme officiel ou journalistique. Enrichissement effectué pour 735 marques, 465 avec visites mensuelles Similarweb ; le reste sont de petits sites dont Similarweb n'affiche pas le chiffre, jamais d'estimation. Le modèle de fabrication n'est repris que depuis des sites officiels, Wikipédia ou des disclosures obligatoires du fabricant ; sinon marqué non divulgué.
Afrique du Sud · Soins de la peau - sérums, masques, nettoyants, lotions, soins pour hommes
Perile Site ↗
Marque sud-africaine « fièrement sud-africaine » de soins visage propres, inclusifs et sans cruauté animale, combinant extraits botaniques locaux et actifs cliniquement testés.
- Parent
- Indépendant
- Chiffre d'affaires
- non divulgué
- Canaux
- Site DTC · points de vente
- Fabrication
- Non divulgué — la page À propos décrit la marque comme « fièrement sud-africaine » et propre/inclusive, mais ne précise pas le lieu de fabrication ni le statut en interne ou sous-traité (page À propos de la marque).
- Contact
- https://perilecosmetics.co.za/pages/contact-us-1
- Vue analyste
- Perile est une marque sud-africaine de soins visage fondée sur des formules propres et cliniquement testées, positionnée comme inclusive pour toutes les carnations, vendue en DTC avec un réseau de détaillants. Les prix phares (ZAR 190-675) se situent dans une gamme milieu de gamme accessible localement. Le lieu de fabrication et le statut maison versus sous-traitance ne sont pas divulgués au-delà de son identité sud-africaine. Aucune information publique sur le financement n'a été trouvée. La marque met l'accent sur les ingrédients sourcés localement et les partenariats communautaires.
- Angles de partenariat
- Positionnements sur l'inclusivité à travers les teints de peau, si bien que les nouveaux actifs nécessitent probablement des données d'efficacité sur des types de peau variés · Les ingrédients sourcés localement et les partenariats communautaires font partie du récit de la marque, favorisant des relations d'approvisionnement traçables et documentées · Le modèle de fabrication n'est pas divulgué, laissant la possibilité de consolider un arrangement existant ou de sourcer de nouvelles capacités de production.
Afrique du Sud · Cape Town, South Africa · Franchise de salons de beauté (Sorbet, Sorbet Nailbar, Sorbet Hairbar, Sorbet MAN, Candi&Co) ainsi qu'une gamme exclusive de produits de détail sous la marque Sorbet
Sorbet Site ↗
- 80.5KVisites mensuelles · 2026-08
- #434,544Classement mondial
- #18 (Beauty and Cosmetics, South Africa)Classement par catégorie
- 23.08%Taux de rebond
- 2.47Pages/visite
- 00:01:00Durée
Régions principales : Afrique du Sud 95,39 % · États-Unis 4,61 % · Source principale : Recherche organique 64,17 %
La plus grande chaîne de franchises de salons de beauté d'Afrique du Sud (plus de 200 établissements, environ 3,6 millions de soins par an en 2025), désormais détenue par le groupe de distribution Clicks, qui commercialise une gamme exclusive de produits de la marque Sorbet dans les magasins Clicks et Sorbet à l'échelle nationale.
- Parent
- Clicks Group Limited (a acquis Sorbet Holdings auprès d'Old Mutual Private Equity pour 105 millions de R, annoncé en novembre 2022) · Sorbet est lui-même une marque filiale privée ; la société mère Clicks Group Limited est cotée à la JSE (symbole : CLS) · Fondée en 2005 par Ian Fuhr (Wikipedia)
- Chiffre d'affaires
- Non divulgué au niveau de la marque Sorbet ; signalé uniquement dans les résultats consolidés de Clicks Group. Indicateur d'échelle : environ 3,6 millions de soins beauté réalisés par an en 2025 (Wikipedia)
- Financement
- Détenu par Clicks Group, qui a pris une participation de 25 % en 2015 et a acquis la propriété complète en novembre 2022 pour 105 millions de R auprès d’Old Mutual Private Equity (Wikipedia).
- Canaux
- 200+ salons en franchise en Afrique du Sud (Sorbet, Sorbet Nailbar, Sorbet Hairbar, Sorbet MAN) · vente en salon de marques tierces
- Fabrication
- Fabrication sous contrat · Fabriqué en Afrique du Sud — Sorbet est principalement une chaîne de plus de 200 salons en franchise vendant « des produits de nombreuses marques internationales de soins personnels » ; l'approbation de l'autorité de la concurrence de l'acquisition de Clicks en 2022 a exigé « d'augmenter la fabrication locale de produits de marque Sorbet », ce qui implique une dépendance antérieure à la fabrication sous contrat externe/importée pour sa gamme propre (Wikipedia : Sorbet Group). L'accès direct au site était bloqué par Cloudflare cette session.
- Contact
- Les demandes d'entreprise/franchise passent par sorbet.co.za (inaccessible cette session derrière une vérification Cloudflare) ou les canaux investisseurs/entreprise du groupe parent Clicks Group Limited'
- Leaders
- Ian Fuhr, fondateur (a quitté l'entreprise en février 2019) — en.wikipedia.org/wiki/Sorbet_(South_Africa)
- Vue analyste
- Sorbet est une franchise sud-africaine de salons de beauté et de soins, entièrement détenue par le détaillant Clicks depuis un rachat en 2022, exploitant plus de 200 points de vente (Sorbet, Sorbet Nailbar, Sorbet Hairbar, Sorbet MAN) qui combinent services et vente au détail de marques tierces de soins personnels. L'approbation de la fusion aurait exigé une production locale accrue de produits à la marque Sorbet, ce qui implique une dépendance passée à l'importation ou à la sous-traitance. Le trafic est quasi entièrement domestique, reflétant une empreinte de franchise sur un seul marché.
- Angles de partenariat
- Les conditions imposées par les autorités de la concurrence, qui poussent à une fabrication locale accrue des produits de la marque Sorbet, témoignent d'un intérêt actif pour les capacités de fabrication sous contrat en Afrique du Sud · Le modèle de franchise/salon qui distribue des marques tierces aux côtés de sa propre gamme signifie que les nouveaux fournisseurs doivent s'adapter à la fois aux formats professionnels et aux rayons de vente au détail · La propriété par Clicks Group signifie que l'approvisionnement peut impliquer des achats au niveau du groupe ainsi qu'au niveau de la marque.
Afrique du Sud · Non divulgué sur le site · Soins capillaires pour cheveux texturés fondés sur des plantes africaines
Suki Suki Naturals Site ↗
Marque sud-africaine de soins capillaires pour cheveux texturés, fondée sur des botaniques africains « rehaussés par la science » ; à la date de cette recherche, la marque indique avoir « mis en pause notre boutique » pour faire évoluer ses formules, et ne prend donc pas actuellement de commandes au détail.
- Chiffre d'affaires
- Non divulgué
- Canaux
- Boutique en ligne DTC (actuellement suspendue pour reformulation) · expédition vers les États-Unis, la Belgique, la France, l'Allemagne, les Pays-Bas, l'Afrique du Sud, le Royaume-Uni · programme d'affiliation
- Fabrication
- Non divulgué — Le site (actuellement en pause de sa boutique « pour faire évoluer nos formules ») décrit une marque de soins capillaires à base de plantes africaines fondée en 2014, mais ne divulgue ni l'identité du fondateur, ni le lieu de fabrication, ni la production en interne ou sous contrat (page d'accueil/histoire de la marque). Aucune donnée Similarweb disponible.
- Contact
- Aucun canal de commande en direct ou de contact n'a été observé cette session au-delà du message d'accueil de la page d'accueil
- Vue analyste
- Suki Suki Naturals est une marque sud-africaine de soins capillaires pour cheveux texturés, fondée vers 2014, positionnée autour des botaniques africains « sublimés par la science ». La marque a suspendu sa boutique en ligne pour reformuler, et l’identité de sa fondatrice, le lieu de fabrication et l’historique de financement restent non divulgués. Son empreinte d’expédition déclarée couvre l’Afrique du Sud, les États-Unis, le Royaume-Uni et certaines parties de l’Europe, suggérant des ambitions d’exportation malgré la pause actuelle. Le trafic web mesuré est négligeable.
- Angles de partenariat
- La reformulation active de sa gamme de produits signale une demande à court terme pour une expertise en formulation capillaire texturée et possiblement de nouvelles relations fournisseurs · Les ambitions d'exportation vers l'Afrique du Sud, les États-Unis, le Royaume-Uni et l'Europe impliquent un besoin de soutien à la conformité réglementaire et aux ingrédients sur plusieurs régions · Un profil à stade précoce et à faible trafic suggère que les besoins de capacité actuels sont en petites quantités plutôt qu'en gros volumes.
Afrique du Sud · Soins visage, corps et bébé
Sōter Naturals Site ↗
Marque sud-africaine de soins visage clean combinant du suif élevé en plein air avec des extraits botaniques et des huiles végétales, sans parabènes, phtalates ni parfum synthétique.
- Parent
- Indépendant
- Chiffre d'affaires
- non divulgué
- Canaux
- Site DTC · Distributeurs en pharmacie et en magasin santé (Afrique du Sud)
- Fabrication
- Fabrication interne · Fabriqué en Afrique du Sud — la page À propos indique que les produits sont « fabriqués à la main en petites quantités en Afrique du Sud » (page À propos de la marque).
- Contact
- https://soter.co.za/contact/
- Leaders
- Soulby Jackson, cofondateur ; Rika Jackson, cofondatrice
- Vue analyste
- Sōter Naturals est une petite marque sud-africaine de soins personnels, fondée par un couple marié, qui fabrique à la main en petites quantités des produits de soins pour la peau et pour bébé à base de suif, localement. La distribution est DTC ainsi qu'une courte liste de pharmacies et de boutiques santé. Aucun trafic web mesurable ni information publique sur le financement n'a été trouvé, ce qui est cohérent avec une activité très naissante ou de niche. Le positionnement repose sur le suif comme actif traditionnel, sans hormones.
- Angles de partenariat
- Fabrication artisanale en petites séries aujourd'hui, de sorte que toute montée au-delà d'un volume de niche nécessiterait de nouvelles capacités de production · Construit autour du tallow comme ingrédient actif signature, de sorte que l'approvisionnement et la constance de cet ingrédient sont les plus importants · Une échelle commerciale très précoce suggère une ouverture à des partenariats de distribution retail plus larges.
India · Non vérifié indépendamment cette session · Soins visage axés sur l'hydratation (écran solaire, hydratant, sérum, brume corporelle)
Aqualogica Site ↗
- 867.8KVisites mensuelles · 2026-08
- #57,399Classement mondial
- #33 (Beauté et cosmétiques, Inde)Classement par catégorie
- 46.12%Taux de rebond
- 3.68Pages/visite
- 00:02:54Durée
Principales régions : Inde 87,28 % · États-Unis 7,68 % · Allemagne 2,5 % · Source principale : recherche organique 33,08 %
Marque indienne de soins centrée sur l'hydratation (écrans solaires à la vitamine C/acide hyaluronique et gels hydratants, sérums à l'arbutine/niacinamide, brumes corporelles parfumées à l'acide hyaluronique) vendue en DTC en ligne avec des promotions fréquentes Achat-1-Offert-1.
- Chiffre d'affaires
- Non divulgué
- Financement
- Appartenant à Honasa Consumer Ltd, une société cotée à la NSE/BSE (IPO 2023) ; Aqualogica lancée en 2022, fondée par Varun Alagh et Ghazal Alagh (Tracxn ; DermApproved)
- Canaux
- Site DTC · Amazon · Nykaa · Flipkart · applications de commerce rapide · commerce moderne
- Fabrication
- Not disclosed · Made in India — Owned by Honasa Consumer Ltd (Gurugram, India); brand messaging emphasizes India-specific formulation, but no explicit in-house vs. contract manufacturing statement found (aqualogica.in; Tracxn; DermApproved).
- Contact
- Service client e-commerce standard sur aqualogica.in ; aucune page distincte grossiste/presse observée cette session
- Vue analyste
- Aqualogica est une marque de soins visage grand public axée sur l'hydratation, détenue par Honasa Consumer, cotée en bourse, la société derrière Mamaearth. Elle exploite la stratégie D2C et les relations marketplace de Honasa pour atteindre un public principalement indien, avec une forte dépendance à la recherche organique. Appartenir à un groupe coté lui offre logistique et capitaux partagés sans levées de fonds propres à la marque. Les risques incluent la saturation du segment hydratation/soins visage en Inde et la dépendance aux performances du groupe parent.
- Angles de partenariat
- En tant que marque du portefeuille Honasa, les décisions de formulation et de sourcing passent probablement par les relations fournisseurs au niveau du groupe plutôt qu'au niveau de la marque · Le positionnement pour le climat indien crée un besoin continu d'actifs et de textures adaptés à la chaleur, à l'humidité et à l'exposition à la pollution · L'échelle au sein d'un groupe FMCG coté suggère un intérêt pour des partenaires de production rentables et à fort volume à mesure que la marque élargit ses SKU.
Inde · Non vérifié de manière indépendante cette session · Soins capillaires et cuir chevelu (croissance, anti-pelliculaire, coiffage), ainsi que corps et visage
Arata Site ↗
- 650.2KVisites mensuelles · 2026-08
- #75,723Classement mondial
- #42 (Beauty and Cosmetics, India)Classement par catégorie
- 26.59%Taux de rebond
- 3.20Pages/visite
- 00:01:11Durée
Principales régions : Inde 93,08 % · États-Unis 6,04 % · Australie 0,51 % · Source principale : recherche organique 33,06 %
'Hair & Scalp Science Co.' — une marque indienne de soins capillaires présentée sur Shark Tank India, construite autour d’actifs à orientation dermatologique (Redensyl, Procapil, Kopexil) pour la croissance et la réparation des cheveux, vendue en DTC en ligne.
- Chiffre d'affaires
- Non divulgué
- Financement
- Série A de 4 M$ menée par Unilever Ventures, 2024 ; financement antérieur via Shark Tank India, 2022 (site officiel)
- Canaux
- Site DTC · Amazon · Nykaa · Myntra
- Fabrication
- Non divulgué — Aucune déclaration publique sur la fabrication trouvée ; l'entité mère est Slick Organics Private Limited ; le site divulgue une Série A de 4 M$ menée par Unilever Ventures (2024) après un financement antérieur de Shark Tank India (2022) (site officiel).
- Contact
- Service client e-commerce standard sur arata.in ; aucune page distincte grossiste/presse observée cette session
- Vue analyste
- Arata est une marque indienne de soins et de soins capillaires pour hommes, née d'une recette maison, devenue une entreprise financée par Shark Tank India puis soutenue par une Série A. L'investissement de Unilever Ventures en 2024 témoigne de la confiance des investisseurs stratégiques et d'un possible intérêt pour une acquisition future. Elle vend en DTC et via les principaux marketplaces indiens, avec un trafic de recherche organique solide. Son contenu « Lab Notes » souligne une approche de transparence sur les ingrédients. Risque : concurrence des marques de soins traditionnelles et des nouveaux entrants D2C.
- Angles de partenariat
- Le soutien d'Unilever Ventures suggère que la marque augmente sa production et pourrait évaluer des partenaires de fabrication à plus grande échelle à mesure qu'elle se développe au-delà de ses origines de recette de cuisine · Le positionnement de transparence des ingrédients ('Lab Notes') signifie que les nouveaux actifs nécessitent une documentation technique claire · L'accent mis sur les soins masculins crée une demande pour des formulations de texture et de parfum adaptées aux catégories cheveux et barbe en particulier.
Inde · Non vérifié de manière indépendante cette session · Soins capillaires diagnostiques/personnalisés (anti-chute, anti-pellicules, sérums de croissance)
Bare Anatomy Site ↗
Marque indienne de soins capillaires axée sur le diagnostic et la personnalisation (shampooings anti-chute, formules anti-pellicules, sérums de croissance capillaire à l'adénosine, aux peptides et au redensyl), désormais vendue via la vitrine unifiée de la maison de marques Innovist plutôt que sur un site entièrement séparé.
- Parent
- Innovist · Fondation non vérifiée de manière indépendante cette session
- Chiffre d'affaires
- Non divulgué
- Financement
- Soutenu par des investisseurs business angels, dont Falguni Nayar (Nykaa) et Kunal Shah (CRED), via la société mère Innovist ; les montants des tours ne sont pas divulgués (innovist.com)
- Canaux
- Site DTC (redirige vers la boutique parent Innovist) · Amazon · Nykaa · Flipkart
- Fabrication
- Interne · Fabriqué en Inde — La société mère Innovist indique que la fabrication est interne dans son propre établissement R&D/fabrication (innovist.com) ; bareanatomy.com/.in redirige désormais vers la boutique consolidée d’Innovist.
- Contact
- Maintenant pris en charge par le service client consolidé d'Innovist (innovist.com) ; aucune page de contact distincte pour Bare Anatomy n'a été observée cette session
- Vue analyste
- Bare Anatomy est une marque indienne de soins capillaires désormais intégrée à la vitrine consolidée de la société mère Innovist plutôt qu'exploitée sur un site autonome, reflétant une restructuration au niveau du groupe. Innovist décrit un modèle de R&D et de fabrication en interne, offrant un meilleur contrôle des formules que les concurrents D2C externalisés. Ses investisseurs incluent des business angels connus du secteur du consommateur et d'Internet en Inde, bien que les montants des tours ne soient pas divulgués. Risque principal : perte du trafic et de la visibilité de recherche de la marque indépendante après la fusion.
- Angles de partenariat
- La revendication de fabrication interne suggère que le groupe cherche plus probablement des fournisseurs de matières premières et d'ingrédients actifs que de la sous-traitance complète · La consolidation de plusieurs marques sur une seule vitrine indique une priorité à l'efficacité opérationnelle, qui pourrait s'étendre à la consolidation des relations fournisseurs sur tout son portefeuille · L'accent mis sur les soins capillaires crée une demande récurrente pour des actifs spécifiques au cuir chevelu et aux cheveux, appuyés par des données cliniques.
Inde · Non vérifié de manière indépendante cette session · Plateforme de télémédecine pour la santé féminine ainsi que des produits capillaires, corporels, solaires, visage et bien-être à ingérer
Be Bodywise Site ↗
- 966.8KVisites mensuelles · 2026-08
- #57,806Classement mondial
- #35 (Beauté et cosmétiques, Inde)Classement par catégorie
- 52.98%Taux de rebond
- 2.68Pages/visite
- 00:01:17Durée
Top regions:India 63.78% · United States 7.82% · Canada 2.73% · Top source:Organic Search 36.55%
Plateforme de santé et bien-être féminin combinant des consultations en ligne dirigées par des médecins et sa propre gamme de produits (soin capillaire, soin corporel, protection solaire, soin visage et gummies/suppléments à ingérer), vendus via son application et son site web, affirmant que « plus de 100 000 femmes » ont utilisé ses solutions.
- Chiffre d'affaires
- Non divulgué
- Canaux
- Site DTC · Amazon · Nykaa · Flipkart
- Fabrication
- Fabrication interne · Fabriqué en Inde — le site officiel indique que les produits sont « Made in India » et mentionne ses propres « unités de fabrication et entrepôts » (bebodywise.com À propos).
- Contact
- Service client via application/site web et prise de rendez-vous de téléconsultation ; aucune page distincte pour le gros ou la presse observée cette session
- Vue analyste
- Be Bodywise est une marque indienne de santé et soins personnels féminins couvrant les catégories peau, cheveux et soins intimes, vendue via son site DTC et les principales plateformes de commerce indien. Elle indique contrôler ses propres unités de fabrication et son entrepôt, offrant un contrôle qualité plus direct que les concurrents entièrement sous-traités. L'échelle de trafic est substantielle pour une marque D2C spécialisée par catégorie, portée par la recherche organique. Les risques incluent la sensibilité réglementaire des allégations proches de la santé et la concurrence des grands acteurs FMCG.
- Angles de partenariat
- La mention de fabrication interne suggère un intérêt pour le sourcing de matières premières et d'ingrédients actifs plutôt que pour la production contractuelle complète · Les catégories de soins intimes féminins et de santé hormonale nécessitent des formulations dotées d'une documentation de sécurité solide compte tenu de la sensibilité réglementaire · L'étendue large des catégories (peau, cheveux, soins intimes) suggère un besoin continu de capacité de développement de formulations multi-catégories.
Inde · Ahmedabad · Soins masculins - soin de la barbe, parfum, soins visage/cheveux/corps
Beardo Site ↗
- 1.5MVisites mensuelles · 2026-08
- #41,427Classement mondial
- #21 (Beauté et cosmétiques, Inde)Classement par catégorie
- 27.44%Taux de rebond
- 2.42Pages/visite
- 00:01:00Durée
Principales régions : Inde 90,55 % · États-Unis 2,32 % · Bangladesh 0,69 % · Source principale : recherche organique 36,69 %
Marque D2C de soins pour hommes construite autour d'une identité de masculinité robuste, couvrant huiles à barbe, parfums, soins du visage et appareils de soins personnels.
- Parent
- Indépendant · Fondé en 2015 (Ashutosh Valani, cofondateur)
- Chiffre d'affaires
- non divulgué
- Financement
- Venture Catalysts et les fondateurs de Snapdeal ont investi en 2016 ; Marico a acquis 45 % en 2017 et les 55 % restants en 2020 (page À propos de la marque)
- Canaux
- Site DTC · Plus de 15 000 salons et boutiques premium en Inde · marchés internationaux passés
- Fabrication
- Non divulgué — la page À propos détaille les acquisitions de participations de Marico en 2017 (45 %) et en 2020 (55 %), mais ne précise pas si la fabrication est interne ou sous-traitée, ni le pays de production (page À propos de la marque).
- Contact
- Support@beardo.in
- Leaders
- Ashutosh Valani, Co-fondateur
- Vue analyste
- Beardo est une marque indienne de soins masculins fondée en 2015 qui a obtenu un financement venture précoce avant que Marico n’acquière 45 % en 2017 puis les 55 % restants en 2020, en faisant une filiale entièrement détenue par Marico. La distribution couvre son propre site, plus de 15 000 salons/magasins en Inde et une expansion internationale passée. Le positionnement tarifaire (combinaisons value sous INR 999) est grand public. Le modèle et le lieu de fabrication ne sont pas divulgués. La détention intégrale par Marico est elle-même un signal majeur de distribution.
- Angles de partenariat
- Maintenant une filiale entièrement détenue par Marico, les décisions d’approvisionnement passent probablement par la chaîne d’approvisionnement plus large de Marico plutôt que comme une marque indépendante · Stratégie de prix par lots (packs sous 999 et 699 roupies) implique que les nouvelles formules doivent atteindre des objectifs de coût serrés · Les entrées sur les marchés internationaux antérieures suggèrent un intérêt continu pour des variantes de produits prêtes à l’exportation.
Inde · Non précisé dans les résultats sources · Soins de la peau ayurvédiques/herbiers, soins capillaires et soins personnels
Biotique Site ↗
- 163.3KVisites mensuelles · 2026-08
- #224,540Classement mondial
- #124 (Beauty and Cosmetics, India)Classement par catégorie
- 64.44%Taux de rebond
- 3.58Pages/visite
- 00:01:58Durée
Principales régions : Inde 87,29 % · États-Unis 10,27 % · Royaume-Uni 1,22 % · Source principale : recherche organique 49,92 %
Marque de beauté « bio » fondée sur l’ayurvéda, élaborée à partir d’extraits botaniques cultivés biologiquement et sans conservateurs, commercialisée via ses propres sites e-commerce en Inde (biotique.com) et à l’international (global.biotique.com), ainsi qu’en exportation et en retail ; présente en Suisse dès 1992.
- Parent
- Bio Veda Action Research Pvt. Ltd. (entreprise privée ; la société indique ne pas accepter d'investisseurs externes) · Fondée en 1992
- Chiffre d'affaires
- Non divulgué par l'entreprise ; les estimations tierces divergent fortement (Tracxn cite ₹8,7 Cr pour l'exercice 25 contre la revendication de ~₹600 Cr de chiffre d'affaires de YourStory en 2019) — aucun chiffre audité public
- Canaux
- Site DTC · Amazon · Nykaa · Myntra · comptoirs de vente propres · approvisionnement hôtel/spa
- Fabrication
- Non divulgué · Fabriqué en Inde — Marque détenue par Bio Veda Action Research Co. selon le pied de page du site officiel ; le site ne divulgue pas le détail production en interne vs sous-traitée.
- Contact
- Demandes générales / grossiste via biotique.com et global.biotique.com (aucun e-mail ni téléphone spécifique identifié dans les résultats sources)
- Leaders
- Vinita Jain, Fondatrice (YourStory, 2016)
- Vue analyste
- Biotique est une marque indienne de soins personnels ayurvédiques bien établie, appartenant à Bio Veda Action Research Co., couvrant les soins de la peau, des cheveux, du corps et une gamme professionnelle/spa. Elle se vend via son site DTC, les grandes plateformes de commerce en ligne et les canaux hôtel/spa, reflétant des décennies de présence antérieures à l'actuelle vague D2C. Un taux de rebond relativement élevé suggère un mélange d'acheteurs fidèles et de trafic à faible intention. En tant que marque privée mature, la croissance semble organique ; le risque réside dans la pression exercée par les nouveaux entrants du « clean beauty ».
- Angles de partenariat
- Un positionnement ayurvédique ancien signifie que les nouveaux ingrédients doivent s’inscrire dans un récit herboriste/naturel établi et dans la base de certifications existante · Une présence dans les canaux hôtel et spa suggère un intérêt pour le développement de produits à usage professionnel et en formats grands conditionnements, en parallèle des SKU de détail · Une longue histoire d’exploitation sans financement externe divulgué suggère que les décisions fournisseurs sont prises de manière indépendante plutôt qu’au travers de mandats liés aux investisseurs.
Inde · Non vérifié de manière indépendante cette session · Soins de la peau, soins capillaires et protection solaire
Chemist at Play Site ↗
Marque de soins de la peau et des cheveux axée sur la science, rattachée à la maison de marques D2C Innovist (aux côtés de Bare Anatomy) ; à la date de cette recherche, son domaine dédié redirige vers la vitrine multi-marques unifiée d'Innovist plutôt que vers un site autonome Chemist at Play.
- Parent
- Innovist · Fondation non vérifiée de manière indépendante cette session
- Chiffre d'affaires
- Non divulgué
- Financement
- Soutenu par des investisseurs ange dont Falguni Nayar et Kunal Shah via la société mère Innovist ; montants des levées non divulgués (innovist.com)
- Canaux
- Site DTC (redirige vers la boutique parent Innovist) · Amazon · Nykaa
- Fabrication
- En interne · Fabriqué en Inde — Même société mère que Bare Anatomy : Innovist indique que la fabrication est réalisée en interne dans ses propres installations de R&D/fabrication (innovist.com) ; chemistatplay.in/.com redirigent désormais (301) vers innovist.com, confirmé par récupération.
- Contact
- Maintenant pris en charge par le service client consolidé d'Innovist (innovist.com) ; aucune page de contact distincte pour Chemist at Play n'a été observée lors de cette session
- Vue analyste
- Chemist at Play est une marque de soins de la peau rattachée à Innovist, désormais intégrée à la vitrine consolidée du groupe, ses domaines propres redirigeant vers innovist.com. Le trafic et l'engagement résiduels sont extrêmement faibles, ce qui est cohérent avec une marque en cours de fermeture ou de fusion avec des sœurs plutôt qu'activement commercialisée. Le modèle de fabrication interne d'Innovist s'applique à tout son portefeuille, y compris à cette marque. Risque principal : perte continue de visibilité indépendante et d'équité de recherche.
- Angles de partenariat
- En tant que marque peu mise en avant au sein d'un portefeuille en consolidation, les besoins à court terme en chaîne d'approvisionnement suivront probablement les décisions de groupe du parent Innovist plutôt que des décisions propres à la marque · Le modèle de fabrication interne suggère que tout intérêt pour un partenariat se concentrerait sur les matières premières ou les actifs spécialisés plutôt que sur une production contractuelle complète.
Inde · Non précisé dans les résultats sources · Cosmétiques colorés
Colorbar Site ↗
- 60.5KVisites mensuelles · 2026-08
- 60.75%Taux de rebond
- 2.09Pages/visite
- 00:01:41Durée
Principales régions : Inde 96.86 % · États-Unis 3.14 % · Source principale : Recherche organique 37.84 %
Marque indienne de cosmétiques colorés dirigée par son fondateur, avec plus de 100 boutiques exclusives et plus de 1 200 points de vente multi-marques en Inde, ainsi qu'une présence e-commerce au Sri Lanka, en Malaisie, aux États-Unis, au Royaume-Uni et aux Émirats arabes unis ; elle prévoit reportedly une expansion internationale et une introduction en bourse en 2027.
- Chiffre d'affaires
- Non divulgué (actuellement) ; historiquement cité à environ ₹30 crore dans un profil Forbes India des années 2010 — chiffre ancien, non actuel
- Canaux
- Site DTC · comptoirs/magasins de vente au détail propres · Amazon · Nykaa · Myntra
- Fabrication
- Non divulgué — Aucune information publique sur la fabrication trouvée ; marque fondée et dirigée par le Dr Samir Kumar Modi de Modi Enterprises (site officiel).
- Contact
- colorbarcosmetics.com (pages : Our Story, Who We Are)
- Leaders
- Samir Krishan Modi, Fondateur et Directeur général (Forbes India)
- Vue analyste
- Colorbar est une marque indienne de maquillage longue date fondée par Samir Kumar Modi du groupe Modi Enterprises, avec un réseau de vente au détail couvrant ses propres magasins, des plateformes en ligne et une gamme à prix réduit « 399 store ». Elle cible un marché domestique large et sensible au prix plutôt qu'un positionnement prestige. Le trafic est modeste et quasi entièrement indien, reflétant une histoire centrée sur la vente au détail. La croissance n'est pas liée à des financements externes divulgués ; le risque réside dans la concurrence des marques de maquillage grand public, anciennes et nouvelles.
- Angles de partenariat
- La gamme « boutique à 399 » du segment économique suggère une forte sensibilité aux coûts dans les décisions d’approvisionnement et d’emballage · Une marque établie depuis longtemps, axée sur le retail, dispose probablement de relations fournisseurs existantes, mais peut rechercher des tendances formulatoires plus récentes (par ex. tenue prolongée, maquillage enrichi en soins) pour rester à jour · Une large gamme de maquillage crée un besoin récurrent de travail de formulation sur l’assortiment des teintes et la stabilité des pigments.
Inde · Non vérifié de manière indépendante lors de cette session · Soins de la peau et des cheveux fondés sur la science et axés sur le développement durable
Conscious Chemist Site ↗
- 179.8KVisites mensuelles · 2026-08
- #237,616Classement mondial
- #137 (Beauté et cosmétiques, Inde)Classement par catégorie
- 39.71%Taux de rebond
- 2.65Pages/visite
- 00:01:37Durée
Principales régions : Inde 55,07 % · États-Unis 19,06 % · Vietnam 6,72 % · Source principale : Recherche organique 39,39 %
Marque de soins pour la peau/cheveux axée sur l'Inde, « axée sur la performance et fondée sur la science », construite autour d'actifs cliniquement référencés (niacinamide, rétinol-peptide, acide salicylique, astaxanthine) avec un programme de neutralité plastique déclaré mené avec The Disposal Co., vendu en DTC en ligne.
- Chiffre d'affaires
- Non divulgué
- Canaux
- Site DTC · Amazon · Nykaa · Myntra
- Fabrication
- Non divulgué — Aucune information publique sur la fabrication trouvée sur le site officiel ; l'adresse de l'entreprise est indiquée comme Dwarka, New Delhi, Inde (site officiel).
- Contact
- consciouschemist.com/pages/about-us présente la philosophie de la marque et son partenaire en matière de durabilité ; aucun contact distinct pour le gros ou la presse n'a été observé lors de cette session
- Vue analyste
- Conscious Chemist est une marque indienne de soins de la peau axée sur les actifs, positionnée autour de la technologie des ingrédients et de la formulation axée sur l'efficacité. Elle vend via son site DTC et les principales plateformes de marché indiennes, avec une part notable de trafic provenant des États-Unis et du Vietnam. Aucun financement, propriété ni détail de fabrication n'est divulgué publiquement, suggérant une opération plus petite et étroitement détenue. Son message « actifs fondés sur la science » s'inscrit dans la tendance plus large de la transparence des ingrédients ; le risque de différenciation est élevé.
- Angles de partenariat
- Un positionnement axé sur les actifs crée un besoin continu de documentation des ingrédients, de données de stabilité et de transparence sur les pourcentages des formules · Une part significative de trafic hors Inde suggère un intérêt exploratoire pour l'export ou l'expédition transfrontalière · Une structure de fabrication plus petite et non divulguée suggère une ouverture aux partenariats de formulation et de production à mesure qu'elle se développe.
Inde · Ghaziabad, Uttar Pradesh, Inde · Soins capillaires naturels/herboristes (shampooing, huile capillaire)
Dabur Vatika Site ↗
- 456.9KVisites mensuelles · 2026-08
- #110,591Classement mondial
- #75 (Santé - Autre, Inde)Classement par catégorie
- 38.59%Taux de rebond
- 3.54Pages/visite
- 00:05:07Durée
Principales régions : Inde 91,86 % · États-Unis 1,24 % · Oman 0,96 % · Source principale : Direct 62,26 %
La marque de soins capillaires naturels la plus prisée en Inde sous le géant FMCG Dabur, vendue via la grande distribution, le commerce moderne, la boutique en ligne daburshop.com et l’exportation internationale.
- Parent
- Dabur India Limited · DABUR (NSE & BSE) — via la maison mère Dabur India Limited · Dabur India fondée en 1884 (Kolkata) ; Vatika vendue aujourd'hui sous le nom « Dabur Vatika Premium Naturals »
- Chiffre d'affaires
- Non divulgué au niveau de la marque ; rapporté uniquement dans les résultats consolidés de la société mère Dabur India Limited'
- Financement
- Cotée sur NSE/BSE ; la famille Burman détient 66,24 % (Wikipedia) ; non financée par capital-risque
- Canaux
- Commerce général/magasins kirana · commerce moderne · Amazon · Flipkart · BigBasket · distribution internationale via Dabur International
- Fabrication
- Interne · Fabriqué en Inde — Vatika est une marque maison de Dabur India Ltd, un fabricant FMCG coté disposant de ses propres installations de production ; Dabur a rapporté un chiffre d'affaires de Rs 13 113 crore pour l'exercice 2025 et est détenu à 66,24 % par la famille Burman (Wikipedia).
- Contact
- Bureau de presse d'entreprise via dabur.com/press-releases ; boutique en ligne grand public daburshop.com
- Vue analyste
- Vatika est une marque de soins capillaires grand public du groupe Dabur India, l'une des plus grandes entreprises indiennes cotées dans les produits de grande consommation et ayurvédiques. Elle bénéficie du vaste réseau de distribution généraliste et moderne de Dabur, construit au fil des décennies, ainsi que d'une présence croissante en e-commerce. Le trafic vers le domaine partagé dabur.com est dominé par les visites directes, ce qui suggère une forte notoriété de marque. La croissance est liée à la stratégie globale FMCG de Dabur ; les risques incluent une concurrence intense dans les soins capillaires et une identité web propre à la marque diluée.
- Angles de partenariat
- Au sein d'un grand groupe FMCG verticalement intégré, les achats se font via un approvisionnement centralisé au niveau corporate plutôt qu'au niveau des marques · Le positionnement grand public à fort volume impose de fortes exigences d'efficacité des coûts à tout fournisseur d'ingrédients ou d'emballage · L'héritage de marque ayurvédique/herboriste signifie que les nouveaux actifs doivent s'inscrire dans un récit d'ingrédients naturels.
Inde · Non vérifié de manière indépendante cette session · Soins visage fondés sur la science, axés sur les actifs
Deconstruct Site ↗
- 1.9MVisites mensuelles · 2026-08
- #26,230Classement mondial
- #16 (Beauty and Cosmetics, India)Classement par catégorie
- 42.2%Taux de rebond
- 4.16Pages/visite
- 00:03:29Durée
Top regions:India 86.93% · United States 3.55% · United Kingdom 1.06% · Top source:Organic Search 27.9%
Ingredient-led Indian skincare brand ('Science-Backed Gentle Skincare') built around liposomal-delivery actives (Vitamin C, niacinamide, AHA/BHA/PHA) and an in-house AI skin analyser, sold DTC online.
- Chiffre d'affaires
- Non divulgué
- Canaux
- Site DTC · Amazon · Nykaa · Myntra
- Fabrication
- Not disclosed — No public manufacturing statement found on official site (About Us page unavailable / no detail on homepage); brand positioning emphasizes dermatologist-vetted, ingredient-led formulation (official site).
- Contact
- Standard e-commerce customer service on thedeconstruct.in; no distinct wholesale/press page observed this session
- Vue analyste
- Deconstruct is a fast-growing Indian skincare brand built on dermatologist-reviewed, ingredient-transparent formulations, ranking among the larger Indian beauty D2C sites by estimated traffic. It sells mainly via its DTC site and major marketplaces, led by organic search. No manufacturing, ownership or funding details were confirmed from sources checked, though its scale implies a well-resourced operation. Risks include growing competition in actives-led skincare and organic-search dependence.
- Angles de partenariat
- Dermatologist-vetted, ingredient-led positioning requires formulation partners who can supply clinical and safety documentation · High organic-search dependence suggests interest in differentiated actives or formats that support ongoing content and education marketing · Fast growth at this traffic scale points to a need for reliable, scalable production capacity.
India · Mumbai, India · Dermatologist-formulated skincare for Indian skin
Dr. Sheth's Site ↗
- 968.7KVisites mensuelles · 2026-08
- #47,194Classement mondial
- #28 (Beauty and Cosmetics, India)Classement par catégorie
- 22.5%Taux de rebond
- 3.98Pages/visite
- 00:00:44Durée
Top regions:India 83.92% · United States 7.75% · United Arab Emirates 2.27% · Top source:Organic Search 36.81%
Dermatologist-led skincare brand tailored to Indian skin tones and conditions, sold D2C and via Honasa's retail/marketplace network since its 2022 acquisition.
- Parent
- Majority stake acquired by Honasa Consumer Limited (Mamaearth) on 16 May 2022 · private (majority-owned by Honasa Consumer Limited, NSE/BSE: HONASA) · Founded 2017
- Chiffre d'affaires
- Not disclosed at brand level; reported within Honasa Consumer Limited's consolidated results
- Financement
- Owned by Honasa Consumer Ltd, an NSE/BSE-listed company (drsheths.com footer)
- Canaux
- Site DTC · Amazon · Nykaa · Flipkart
- Fabrication
- Not disclosed · Made in India — Site footer copyright is held by Honasa Consumer Limited, indicating Dr. Sheth's is part of the Honasa brand portfolio (drsheths.com); no separate manufacturing statement found.
- Contact
- drsheths.com; parent Honasa Consumer Limited (honasa.in)
- Leaders
- Co-founders Aarti Bhatia, Dr. Aneesh Sheth and Dr. Rekha Sheth (2017)
- Vue analyste
- Dr. Sheth's is a dermatologist-founded skincare brand under the Honasa Consumer umbrella, the listed group behind Mamaearth. It blends an Ayurveda-meets-dermatology positioning with strong traffic and a low bounce rate, indicating engaged visitors. Distribution runs through its DTC site and major Indian marketplaces, aided by Honasa's e-commerce and logistics infrastructure. Risks include overlap with sibling Honasa brands and dependence on the parent group's financial performance.
- Angles de partenariat
- As a Honasa-owned brand, supplier and manufacturing decisions likely route through group-level relationships rather than being brand-specific · Dermatologist-founder positioning requires new actives to come with clinical or dermatological substantiation · Strong engagement metrics suggest room for expanding SKU range, which would increase formulation-development throughput needs.
India · Not independently verified this session · Clean beauty — face, hair, bath & body, sun care and makeup
Earth Rhythm Site ↗
- 271.7KVisites mensuelles · 2026-08
- #142,329Classement mondial
- #85 (Beauty and Cosmetics, India)Classement par catégorie
- 25.56%Taux de rebond
- 4.12Pages/visite
- 00:00:52Durée
Top regions:India 70.33% · United States 10.98% · United Kingdom 4.41% · Top source:Organic Search 46.73%
Indian 'Clean. Kind. Effective' beauty brand spanning skincare, haircare, sun care and color cosmetics, built around barrier-repair actives (ceramides, PDRN) and natural functional ingredients (matcha, murumuru butter, shikakai, reeta, amla), sold DTC online.
- Chiffre d'affaires
- Non divulgué
- Canaux
- Site DTC · Amazon · Nykaa · Myntra
- Fabrication
- In-house · Made in India — Official site states 'Each of our formulas are created in house by trained Cosmetic Chemists' (earthrhythm.com); company is registered in Haryana, India (CIN U24304HR2020PTC090073).
- Contact
- Standard e-commerce customer service on earthrhythm.com; no distinct wholesale/press page observed this session
- Vue analyste
- Earth Rhythm is a family-founded Indian skincare brand that says its formulas are developed in-house by its own cosmetic chemists, unlike brands relying entirely on external formulation houses. It sells via its DTC site and major Indian marketplaces, with strong organic search and a low bounce rate. Traffic extends meaningfully into the US and UK, suggesting export or diaspora demand. No public funding is disclosed; risk is scaling in-house capacity against better-capitalized rivals.
- Angles de partenariat
- In-house formulation claim suggests the brand seeks raw-material and active-ingredient suppliers rather than full outsourced formulation · Export-relevant traffic from the US and UK suggests interest in international regulatory and registration support as it grows those markets · Independent, non-institutionally-funded structure suggests supplier decisions are made directly by the founding team.
Inde · Non précisé dans les résultats sources · Maquillage et soins
Faces Canada Site ↗
- 72KVisites mensuelles · 2026-08
- #473,301Classement mondial
- #284 (Beauty and Cosmetics, India)Classement par catégorie
- 43.77%Taux de rebond
- 2.37Pages/visite
- 00:00:59Durée
Principales régions : Inde 50,36 % · États-Unis 13,21 % · Canada 9,42 % · Principale source : recherche organique 67,16 %
Marque de maquillage et de soins de la peau d'origine canadienne, commercialisée en Inde via le retail cosmétique et le e-commerce depuis 2009 ; les activités indiennes sont entièrement détenues par la plateforme de e-commerce beauté Purplle depuis une acquisition en 2022.
- Parent
- Purplle (Manash Lifestyle Pvt. Ltd.) a acquis 100 % de la filiale indienne de Faces Canada's · privée (majoritaire/mère Purplle est financée par des fonds de capital-risque) · Fondée en 2006 (lancement de la marque, selon Tracxn) ; entrée sur le marché indien en 2009
- Chiffre d'affaires
- Non divulgué
- Canaux
- Site DTC · comptoirs de vente propres · Amazon · Nykaa · Myntra · grande distribution moderne
- Fabrication
- Fabrication sous contrat · Fabriqué en Allemagne, en Italie et en Turquie — le site officiel indique que les produits « sont fabriqués en Allemagne, en Italie et en Turquie à l'aide de formulations de haute qualité » (facescanada.com) ; site exploité par Manash E-commerce Private Limited.
- Contact
- facescanada.com (page À propos)
- Vue analyste
- Faces Canada is a mass-market color-cosmetics brand sold in India under a Canadian-origin name, with products stated to be made by contract manufacturers in Germany, Italy and Turkey rather than domestically. It sells via its DTC site, retail counters and major Indian marketplaces, led by organic search, with a smaller digital scale than India-native D2C peers. No public funding is disclosed; risk includes currency and logistics exposure from imported manufacturing.
- Angles de partenariat
- Reliance on European contract manufacturing suggests openness to alternative manufacturing geographies if cost or logistics terms improve · Mass-market pricing means new formulations must meet strict per-unit cost targets · Multi-country sourcing (Germany, Italy, Turkey) suggests existing comfort with cross-border quality and regulatory coordination.
India · New Delhi · Luxury Ayurvedic skincare and haircare
Forest Essentials Site ↗
- 677.5KVisites mensuelles · 2026-08
- #65,281Classement mondial
- #41 (Beauty and Cosmetics, India)Classement par catégorie
- 38.9%Taux de rebond
- 4.17Pages/visite
- 00:01:11Durée
Top regions:India 68.56% · United States 8.16% · Germany 5.52% · Top source:Organic Search 46.54%
India's leading luxury Ayurveda beauty brand, sold through its own boutiques, premium retail and e-commerce, now moving to full Estée Lauder ownership.
- Parent
- The Estée Lauder Companies Inc. (majority stake since 2016; agreement to acquire full ownership announced 2026) · Parent Estée Lauder listed NYSE: EL; Forest Essentials itself a private subsidiary · Founded 2000
- Chiffre d'affaires
- Rs 580 crore revenue with Rs 130 crore profit, roughly 22% margin, in the most recently reported year (Forbes India; StartupSamadhan)
- Financement
- Estee Lauder Companies took a 20% stake in 2008 and completed full acquisition (remaining 51%) as of March 2026 (Wikipedia)
- Canaux
- DTC site · own boutiques · hotel/spa supply (190+ hotels) · export to 120 countries · Amazon · Nykaa
- Fabrication
- In-house · Made in India — Wikipedia states the company's factories are in Haridwar and Lodsi (Tehri Garhwal district), Uttarakhand, India; Estee Lauder Companies completed full acquisition of the brand as of March 2026 after first taking a 20% stake in 2008 (Wikipedia).
- Contact
- Contact via forestessentialsindia.com; corporate contact through The Estée Lauder Companies
- Leaders
- Mira Kulkarni, Founder — Forbes India, Wikipedia
- Vue analyste
- Forest Essentials is a luxury Ayurvedic personal-care brand founded in 2000 by Mira Kulkarni, now fully owned by Estee Lauder Companies after a phased acquisition starting with a 20% stake in 2008 and completed in 2026. It manufactures in-house in Uttarakhand and distributes via roughly 130 owned stores, 190+ hotels, and export to about 120 countries, plus its DTC site. Full ownership signals continued global expansion; risk is integration pressure while preserving artisanal positioning.
- Angles de partenariat
- Full Estee Lauder ownership suggests sourcing and manufacturing decisions will increasingly align with a global luxury group's standards and supplier vetting processes · Luxury Ayurvedic positioning requires premium, traceable botanical ingredients with strong provenance stories · Hotel/spa channel and export ambitions create demand for professional-format and travel-retail-ready product development.
India · Not independently verified this session · Skincare (brightening, de-tan, barrier care)
Foxtale Site ↗
- 4MVisites mensuelles · 2026-08
- #16,173Classement mondial
- #8 (Beauty and Cosmetics, India)Classement par catégorie
- 58.32%Taux de rebond
- 2.56Pages/visite
- 00:02:34Durée
Top regions:India 89.18% · Germany 2.19% · United States 1.76% · Top source:Direct 27.4%
Indian D2C skincare brand co-marketed with actor Shah Rukh Khan ('Foxtale x Shah Rukh Khan'), selling brightening and de-tan actives (Vitamin C-Glutathione, niacinamide, kojic acid) via its own website and app.
- Chiffre d'affaires
- Non divulgué
- Canaux
- DTC site · own app · Amazon · Nykaa · Myntra
- Fabrication
- Not disclosed — No public statement on founders, funding or manufacturing found on official About Us / Our Story pages; brand uses Shah Rukh Khan as a brand representative (foxtale.in).
- Contact
- Standard e-commerce/app customer service; site explicitly warns 'we never ask for any payments outside our website or app'; no distinct wholesale/press page observed this session
- Vue analyste
- Foxtale is one of the fastest-growing Indian skincare D2C brands by estimated traffic among brands here, ranking top 10 in India's beauty category on Similarweb. It has invested in celebrity association (Shah Rukh Khan) and its own shopping app alongside a DTC site and marketplace presence. Direct traffic leads its channel mix, suggesting strong brand recognition. No public founder, funding or manufacturing information was found; risk is sustaining growth as the campaign matures.
- Angles de partenariat
- High-growth trajectory at significant traffic scale suggests active need for manufacturing capacity that can keep pace with demand · Celebrity-fronted mass-market skincare positioning requires consistent, scalable formulation quality across a growing SKU range · Own-app investment suggests broader digital and possibly subscription/replenishment product strategies that could shape packaging and format needs.
India · Bangalore (Bengaluru), Karnataka, India · Herbal personal care, skincare, haircare, baby care and wellness/nutraceuticals
Himalaya Herbals Site ↗
- 325.7KVisites mensuelles · 2026-08
- #137,906Classement mondial
- #84 (Health - Other, India)Classement par catégorie
- 26.39%Taux de rebond
- 6.49Pages/visite
- 00:19:12Durée
Top regions:India 98.51% · United States 0.71% · Pakistan 0.29% · Top source:Direct 65.57%
90+ year family-owned herbal wellness company selling Ayurveda-based personal care and healthcare products in over 100 countries through retail, pharmacy and e-commerce channels.
- Parent
- Himalaya Wellness Company (formerly The Himalaya Drug Company) · private (family-owned) · Founded 1930s in Dehradun, by Mohammad Manal (incorporated as The Himalaya Drug Company)
- Chiffre d'affaires
- ₹37.6 billion (~US$390 million) in FY22 — most recent figure surfaced, not necessarily current (Wikipedia)
- Financement
- Privately held under Himalaya Global Holdings Ltd (Cayman Islands); no public funding rounds; FY2022 revenue Rs37.6 billion (Wikipedia)
- Canaux
- General trade/pharmacies · modern trade · own stores · Amazon · Nykaa · international distribution (91+ countries)
- Fabrication
- In-house · Made in India — Wikipedia states the company started its own manufacturing unit in Bangalore in 1975 and has since expanded capacity; parent is Himalaya Global Holdings Ltd (Cayman Islands); FY2022 revenue Rs37.6 billion, sold in 106 countries (Wikipedia).
- Contact
- Corporate site himalayawellness.com; regional site himalayausa.com/pages/about for US inquiries
- Leaders
- Founded by Mohammad Manal; company remains family-owned across three generations (current CEO not named in sourced results)
- Vue analyste
- Himalaya Herbals is the personal-care line of Himalaya Wellness Company, a near-century-old Indian Ayurvedic manufacturer with its own factories dating to 1975. It distributes through an extensive general-trade and pharmacy network, modern retail, e-commerce, and exports to 100+ countries. Its site shows unusually high pages-per-visit and session length, fitting content-heavy health information. Growth is self-funded under a large private holding; risk is managing breadth across categories.
- Angles de partenariat
- Decades of in-house manufacturing scale suggests limited need for contract production but ongoing interest in novel herbal actives and extraction technology · Broad international distribution (100+ countries) creates recurring need for market-specific regulatory and registration support · Combined healthcare-and-cosmetics portfolio suggests interest in ingredients that straddle wellness and personal-care claims.
India · Coimbatore, India · Certified organic skincare, haircare and body care
Juicy Chemistry Site ↗
- 207.5KVisites mensuelles · 2026-08
- #197,436Classement mondial
- #116 (Beauty and Cosmetics, India)Classement par catégorie
- 35.29%Taux de rebond
- 2.74Pages/visite
- 00:01:02Durée
Top regions:India 66.51% · United States 10.33% · Indonesia 4.15% · Top source:Organic Search 31.33%
DTC certified-organic beauty brand shipping to over 20,000 Indian pincodes and exporting to 20 countries, backed by Belgium's Verlinvest and angel investors.
- Chiffre d'affaires
- ₹20.5 crore for FY ended 31 March 2024 (Tracxn aggregator, not an audited company-disclosed figure); company had earlier cited ~₹25 crore in a prior fiscal year (YourStory)
- Canaux
- DTC site (juicychemistry.com); no third-party retail visible on-site
- Fabrication
- In-house · Made in India — Brand's About Us page states its manufacturing facility was established in 2017 in Coimbatore, Tamil Nadu, describing production as 'In-house. Always.' (brand About Us page).
- Contact
- juicychemistry.com storefront; no separate wholesale contact surfaced in sourced results
- Leaders
- Co-founders Megha Asher and Pritesh Asher (StartupTalky)
- Vue analyste
- Juicy Chemistry is an Indian D2C organic skincare/haircare brand notable for owning its manufacturing (Coimbatore, Tamil Nadu, since 2017) instead of outsourcing. It markets Ecocert-COSMOS certified formulas and proprietary actives at premium-organic prices, sold DTC-only. Traffic is India-led but roughly a third international (US, Indonesia), hinting at early export interest. Key risk: owned manufacturing adds capital intensity versus asset-light D2C peers.
- Angles de partenariat
- Owns its factory rather than using contract manufacturers, so growth likely means in-house capacity expansion, not external OEM sourcing · Certified-organic claims require COSMOS/Ecocert-compatible documentation for any new ingredient · Visible US and Southeast Asia traffic suggests interest in export-ready formulation and compliance support.
India · Chandigarh, India · Ayurvedic colour cosmetics and skincare
Just Herbs Site ↗
- 1.1MVisites mensuelles · 2026-08
- #46,816Classement mondial
- #26 (Beauty and Cosmetics, India)Classement par catégorie
- 54.18%Taux de rebond
- 3.53Pages/visite
- 00:03:27Durée
Top regions:India 89.16% · United Arab Emirates 7.23% · Canada 2.06% · Top source:Paid Search 25.78%
Chandigarh-based Ayurvedic beauty brand sold D2C and through retail; majority-owned since 2021 by listed FMCG major Marico as its entry into beauty.
- Parent
- APCOS Naturals Private Ltd; majority stake acquired by Marico Limited on 14 July 2021 · private (majority-owned by Marico Limited, NSE/BSE: MARICO)
- Chiffre d'affaires
- Not disclosed at brand level; folded into Marico Limited's consolidated results
- Canaux
- DTC site · Nykaa
- Fabrication
- Not disclosed — About-us, our-story and FAQ pages all returned 404 this session; homepage doesn't disclose production location (brand homepage).
- Contact
- Corporate/wholesale inquiries via justherbs.in; parent Marico Limited investor relations
- Leaders
- Co-founders Arush Chopra and Megha Sabhlok (YourStory)
- Vue analyste
- Just Herbs is a legacy Indian 'Modern Ayurveda' color-cosmetics and skincare brand formulating since the 1990s, longer-running than most current D2C peers. It has built over a million monthly visits (nearly 90% India) via organic and paid search, sold DTC with at least one Nykaa tie-in. Frequent deep discounting on an affordable base range suggests a volume-driven strategy. Manufacturing setup is undisclosed, leaving scale-up capacity as an open question.
- Angles de partenariat
- Manufacturing model is undisclosed, so a partner would first need to confirm basic supply-chain facts · Discount-driven online sales suggest interest in cost-efficient production that protects margin · Herbal/ayurvedic positioning means new actives need a natural-ingredient story.
India · New Delhi · Luxury Ayurvedic skincare and haircare
Kama Ayurveda Site ↗
- 33.4KVisites mensuelles · 2026-08
- #1,034,857Classement mondial
- #1,467 (Beauty and Cosmetics, United Kingdom)Classement par catégorie
- 67.46%Taux de rebond
- 1.36Pages/visite
- 00:00:07Durée
Top regions:India 35.04% · United Kingdom 28.85% · United States 22.36% · Top source:Organic Search 51.99%
A premium Ayurveda beauty brand sold through its own boutiques, e-commerce and select retail, backed by Spanish beauty conglomerate Puig for global expansion.
- Parent
- Puig · Parent Puig listed BME: PUIG; Kama Ayurveda itself a private subsidiary · Founded 2002
- Chiffre d'affaires
- Rs 110 crore reported revenue, year unspecified (YourStory); annual revenue otherwise estimated at US$5-25M by third-party trackers (Tracxn/CB Insights)
- Financement
- Puig (Spain) took a minority stake in 2019 and majority ownership in September 2022 (trade press via Brave search)
- Canaux
- DTC site · 65+ own retail stores · international distribution via Puig (UK launch mid-2023)
- Fabrication
- Not disclosed — Trade press (via Brave search) confirms 2002 New Delhi founding and Puig's September 2022 majority stake, but does not disclose manufacturing location or model.
- Contact
- Contact form at kamaayurveda.com/pages/contact-us
- Leaders
- Vivek Sahni, Founder and Chairman — Forbes India, IREC Asia
- Vue analyste
- Kama Ayurveda is a heritage Indian Ayurvedic brand founded in New Delhi in 2002, now majority-owned by Spanish luxury group Puig (minority 2019, majority since September 2022). It runs 65+ own stores plus a mid-2023 UK launch, reflecting a push toward global prestige distribution. Traffic is unusually UK/US-heavy for an Indian brand. Manufacturing location is undisclosed; integration risk under a multinational owner is the main watch item.
- Angles de partenariat
- Now majority-owned by a global luxury group, so collaboration would likely run through multinational procurement, not founder-led decisions · International retail expansion implies need for multi-market regulatory/labeling support · Ayurvedic-authenticity positioning needs ingredient traceability matching premium claims.
India · Mumbai, India (parent Nykaa's HQ; not independently reconfirmed this session) · Color cosmetics (celebrity-fronted)
Kay Beauty Site ↗
Celebrity color-cosmetics line launched in 2019 by Bollywood actress Katrina Kaif in partnership with Nykaa, sold primarily through Nykaa's own e-commerce site, app and retail stores rather than a standalone brand website.
- Parent
- Nykaa (FSN E-Commerce Ventures Limited) · Kay Beauty itself is a private house brand; parent FSN E-Commerce Ventures Limited is publicly listed in India (NSE/BSE: NYKAA) · Founded 2019 (Wikipedia, via the Katrina Kaif article, to which 'Kay Beauty' redirects)
- Chiffre d'affaires
- Not disclosed at Kay Beauty-brand level; reported only within Nykaa's consolidated results
- Financement
- Backed by parent Nykaa (FSN E-Commerce Ventures), which IPO'd in November 2021 raising about $724M at a ~$7.4B valuation (Wikipedia: Nykaa)
- Canaux
- Sold exclusively via Nykaa (nykaa.com), House of Nykaa portfolio
- Fabrication
- Not disclosed — No independent domain exists for this brand (nykaa.com returned Access Denied/503 this session); Wikipedia confirms a 2019 Katrina Kaif collaboration under Nykaa's House of Nykaa, without a manufacturing disclosure (Wikipedia: Nykaa).
- Contact
- Serviced entirely through parent Nykaa's own customer-support channels (nykaa.com); no direct Kay Beauty contact page could be fetched this session
- Leaders
- Katrina Kaif, Founder/face of the brand — en.wikipedia.org/wiki/Katrina_Kaif (article title 'Kay Beauty' redirects here)
- Vue analyste
- Kay Beauty is a celebrity color-cosmetics line launched in 2019 via Katrina Kaif's partnership with Nykaa, sold only on Nykaa's platform as a 'House of Nykaa' private label. Growth ties entirely to parent Nykaa's traffic and marketing. Nykaa is publicly listed (IPO Nov 2021, ~$724M raised, ~$7.4B valuation), giving a well-capitalized parent despite no separate disclosure. Manufacturing is undisclosed; single-retailer, single-celebrity dependence is the key risk.
- Angles de partenariat
- Distribution runs entirely through parent Nykaa, so any supply relationship is likely negotiated at the private-label level, not with the sub-brand directly · Celebrity-led color cosmetics needs fast seasonal shade and trend turnaround · No manufacturing disclosure exists for this line.
India · Mumbai · Color cosmetics
Lakmé Site ↗
- 368.7KVisites mensuelles · 2026-08
- #146,343Classement mondial
- #94 (Beauty and Cosmetics, India)Classement par catégorie
- 60.7%Taux de rebond
- 1.92Pages/visite
- 00:01:05Durée
Top regions:India 86.52% · United States 6.92% · Canada 2.46% · Top source:Organic Search 55.01%
India's biggest makeup brand, sold via mass and premium retail, Lakme Salons, and D2C/e-commerce (Nykaa, Amazon, own site).
- Parent
- Hindustan Unilever Limited · Parent HUL listed NSE/BSE: HINDUNILVR; Lakme Lever Pvt Ltd is a wholly owned subsidiary · Founded 1952
- Chiffre d'affaires
- Lakme Lever Pvt Ltd revenue of INR 328 crore in FY2023, +19.3% YoY from INR 275 crore in FY2022 (company filings)
- Financement
- Acquired by Hindustan Unilever from the Tata Group in 1998 for about ₹200 crore (~$48.46M) (Wikipedia)
- Canaux
- DTC site · Lakmé Salons network (485 salons, 2021) · retail partners · e-commerce (since Dec 2018)
- Fabrication
- In-house · Made in India — Wikipedia states Hindustan Unilever bought Lakmé from Tata in 1998 for about ₹200 crore; as a wholly owned HUL brand it is presumed produced within HUL's own manufacturing network, though no specific plant location is disclosed (Wikipedia: Lakmé Cosmetics).
- Contact
- support@lakmeindia.com; toll-free 1800-10-22-221; HQ Unilever House, Chakala, Andheri (E), Mumbai 400099
- Leaders
- Vipul Chaturvedi, CEO of Lakme; Priya Nair, CEO and MD of Hindustan Unilever
- Vue analyste
- Lakmé is India's oldest major cosmetics brand (founded 1952), wholly owned by Hindustan Unilever since buying it from Tata in 1998 for about ₹200 crore. It runs on HUL's FMCG distribution plus a salon network (485 salons, 2021) and e-commerce since 2018. Traffic is heavily India-concentrated with strong organic search. Recent growth is brand-trust rebuilding rather than funding events. Main risk: share erosion to faster digital-first challengers.
- Angles de partenariat
- Operates inside Hindustan Unilever's own manufacturing and supply chain, so outside collaboration would run through HUL's corporate sourcing, not the brand directly · Large salon network creates demand for professional-use formulations · Competition from D2C brands may push faster shade/trend cycles.
India · Gurugram, Haryana · Natural/toxin-free personal care, skincare and baby care
Mamaearth Site ↗
- 2.3MVisites mensuelles · 2026-08
- 44.8%Taux de rebond
- 3.15Pages/visite
- 00:01:59Durée
Top regions:India 74.9% · United States 5.16% · United Kingdom 1.75% · Top source:Organic Search 31.57%
India's largest digital-first personal-care company by revenue, sold via its D2C website, Nykaa/Amazon marketplaces, quick commerce and modern-trade retail.
- Parent
- Honasa Consumer Limited · NSE: HONASA · Founded 2016
- Chiffre d'affaires
- INR 2,066.9 crore group (Honasa Consumer) revenue in FY25, +8% YoY (Goodreturns, 2025, citing company filings)
- Canaux
- DTC site · own app
- Fabrication
- Not disclosed — About-us and our-story pages (checked this session) cover the founders' origin story but do not disclose whether production is in-house or via contract manufacturers (brand site).
- Contact
- care@mamaearth.in; contact form at mamaearth.in/pages/contact; investor relations via Honasa Consumer's investor site
- Leaders
- Varun Alagh and Ghazal Alagh, Co-founders (Ghazal Alagh also heads product/innovation) — EY India, Wikipedia
- Vue analyste
- Mamaearth is one of India's largest personal-care D2C brands, built on 'toxin-free' positioning now spanning skin, hair, baby and color cosmetics under parent Honasa Consumer. It draws about 2.3 million monthly visits, three-quarters from India, led by organic search. Its site does not disclose whether production is in-house or contracted. Key risks: rising competition from FMCG incumbents and newer D2C entrants, plus marketing-heavy margin pressure.
- Angles de partenariat
- Manufacturing model is not disclosed on the brand's site, leaving open whether in-house or contract capacity is used · Broad multi-category range (skin, hair, baby, color) implies need for diverse formulation expertise · Clean-label marketing claims require ingredient documentation to sustain positioning.
India · Jaipur, Rajasthan · Actives-based, ingredient-transparent skincare
Minimalist Site ↗
- 3.3MVisites mensuelles · 2026-08
- #16,125Classement mondial
- #9 (Beauty and Cosmetics, India)Classement par catégorie
- 47.17%Taux de rebond
- 3.73Pages/visite
- 00:02:38Durée
Top regions:India 82.82% · United States 4.45% · United Kingdom 0.8% · Top source:Organic Search 32.34%
India's fast-growing "clinical minimalism" skincare brand, sold D2C and via Nykaa/Amazon, now backed by HUL's retail distribution reach.
- Parent
- Hindustan Unilever Limited (acquired 90.5% stake, January 2025) · Parent HUL listed NSE/BSE: HINDUNILVR; Minimalist itself a private subsidiary · Founded 2020
- Chiffre d'affaires
- Rs 347 crore in FY2024 (Rs 10.83 crore profit); crossed an annual revenue run-rate of Rs 500 crore by 2025 (Storyboard18; ajuniorvc, 2025)
- Canaux
- DTC site (beminimalist.co)
- Fabrication
- Not disclosed — Brand pages (about-us 404, our-story 404, homepage) state formulations are 'developed in our in-house laboratories' but do not disclose whether production itself is in-house or contracted (brand homepage).
- Contact
- Contact form at beminimalist.co; corporate contact via Hindustan Unilever investor relations
- Leaders
- Mohit Yadav and Rahul Yadav, Co-founders — StartupTalky, Storyboard18
- Vue analyste
- Minimalist is an actives-based Indian skincare brand built on ingredient transparency and accessible pricing (hero products roughly ₹230-₹330). Its site says formulations are developed in-house but doesn't confirm whether production itself is in-house or contracted. Traffic is strong (3.3M monthly visits) and organic-search-led. Distribution appears DTC-only. Main risk: commoditization as many Indian brands now sell similar single-active formulas.
- Angles de partenariat
- Formulation R&D is in-house but manufacturing itself is undisclosed, leaving room for either in-house scale-up or contract-production discussion · Ingredient-transparency positioning requires full documentation for every active · Fast-growing traffic suggests a near-term need for reliable capacity.
India · Not specified in sourced results · Colour cosmetics (in-house private label of the Nykaa beauty platform)
Nykaa Cosmetics Site ↗
- 25.1MVisites mensuelles · 2026-08
- #1,782Classement mondial
- #1 (Beauty and Cosmetics, India)Classement par catégorie
- 48.84%Taux de rebond
- 4.46Pages/visite
- 00:02:05Durée
Top regions:India 89.77% · United States 1.5% · Kuwait 0.87% · Top source:Direct 29.73%
In-house colour-cosmetics label of India's largest specialty beauty e-commerce/retail platform, sold via nykaa.com, Nykaa retail stores and marketplaces.
- Parent
- FSN E-Commerce Ventures Limited · NYKAA (NSE) — parent FSN E-Commerce Ventures Limited
- Chiffre d'affaires
- Nykaa Cosmetics reached an annualized GMV run-rate of ₹400+ crore in Q2 FY26; parent FSN E-Commerce Ventures Ltd reported ₹10,649 crore annual revenue and Q2 FY26 consolidated revenue of ₹2,346 crore, +25% YoY (Screener.in / YourStory)
- Financement
- Parent Nykaa (FSN E-Commerce Ventures) IPO'd in November 2021, raising about ₹5,352 crore at a ~$7.4B valuation (Wikipedia)
- Canaux
- Sold via parent marketplace nykaa.com · Nykaa physical stores (Luxe, On Trend, kiosks)
- Fabrication
- Not disclosed — Wikipedia confirms Nykaa Cosmetics is a private-label line launched in 2015 under Nykaa's House of Nykaa portfolio, but does not specify in-house vs. contract production (Wikipedia: Nykaa). Note: traffic figures are for the whole nykaa.com marketplace domain, not the sub-brand alone.
- Contact
- nykaa.com corporate/investor relations; press via FSN E-Commerce Ventures
- Vue analyste
- Nykaa Cosmetics is Nykaa's original private-label color line (introduced 2015), sold via parent Nykaa's own marketplace; traffic for nykaa.com reflects the whole marketplace, not the sub-brand alone. Nykaa is publicly listed (IPO Nov 2021, ~₹5,352 crore raised, ~$7.4B valuation), running online stores, physical stores and a B2B arm. Manufacturing for the line is undisclosed. Main risk: relevance against other Nykaa-hosted and independent D2C brands.
- Angles de partenariat
- As a marketplace private label, sourcing likely runs through Nykaa's central private-brand team rather than an independent brand organization · Being one of several House-of-Nykaa labels means competing internally for manufacturing and marketing resources · No manufacturing model is disclosed.
India · Not specified in sourced results · Ayurvedic personal care, home care and FMCG (soaps, toothpaste, hair and skin care)
Patanjali Site ↗
- 1.1MVisites mensuelles · 2026-08
- #51,518Classement mondial
- #38 (Health - Other, India)Classement par catégorie
- 39.98%Taux de rebond
- 2.52Pages/visite
- 00:01:11Durée
Top regions:India 91.42% · United States 2.34% · United Kingdom 1.26% · Top source:Organic Search 70.1%
Mass-market Ayurvedic FMCG brand distributed through an extensive India-wide retail network and own stores; personal-care operations were consolidated into listed entity Patanjali Foods in 2024.
- Parent
- Home & personal-care business transferred from Patanjali Ayurved Limited to listed Patanjali Foods Limited (deal ~₹1,100 crore, announced July 2024; CCI approval October 2024) · PATANJALI (NSE/BSE) — personal-care division now sits inside listed Patanjali Foods Limited · Founded Patanjali Ayurved founded 2006
- Chiffre d'affaires
- Whole-company Patanjali Ayurved FY24 revenue ₹9,335.3 crore, +23% YoY (Business Standard, Nov 2024); a personal-care-segment-only figure post-transfer is not disclosed in sourced results
- Financement
- Privately held; Acharya Balkrishna holds ~94% ownership, Ramdev is the public face (Wikipedia)
- Canaux
- ~4,700 retail outlets · partnerships with Future Group/Reliance Retail/Star Bazaar · own e-commerce
- Fabrication
- In-house · Made in India — Wikipedia states the primary facility is the Patanjali Food and Herbal Park in Haridwar, Uttarakhand, with added units in Noida, Nagpur and Indore (Wikipedia: Patanjali Ayurved).
- Contact
- patanjaliayurved.net corporate site; Patanjali Foods investor relations for the listed entity
- Vue analyste
- Patanjali Ayurved is a large Indian FMCG conglomerate founded in 2006 by Ramdev and Acharya Balkrishna, manufacturing mostly at its own Haridwar plant plus units in Noida, Nagpur and Indore. It distributes via nearly 4,700 retail outlets, major retail partners and online sales at mass 'Swadeshi' pricing. Reported revenue exceeds ₹10,000 crore. A February 2024 Supreme Court ad ban over misleading claims, plus past quality issues, are material reputational risks.
- Angles de partenariat
- Runs large-scale in-house manufacturing, so outside collaboration would more likely mean ingredient/technology supply than contract production · Recent regulatory scrutiny over ad claims raises the bar for documentation behind any new efficacy claim · Mass-market positioning favors cost-competitive, high-volume sourcing.
India · Not specified in sourced results · Vegan, cruelty-free skincare, haircare and colour cosmetics
Pilgrim Site ↗
Digital-first D2C beauty brand built on global beauty-tradition ingredients (Korean, Moroccan, Mediterranean actives), sold online and expanding offline; backed by Fireside Ventures, Vertex Ventures SEA & India, and Narotam Sekhsaria Family Office.
- Chiffre d'affaires
- ~₹204 crore FY24 revenue (Startuppedia); raised a ₹200 crore Series B extension in 2025 at a ~₹3,000 crore valuation led by Narotam Sekhsaria Family Office
- Fabrication
- Not disclosed — Official site (pilgrim.in) was unreachable this session (repeated connection failures) and Similarweb also returned no data; no manufacturing details could be verified.
- Contact
- pilgrim.in corporate site (no specific wholesale email surfaced in sourced results)
- Leaders
- Co-founders Anurag Kedia and Gagandeep Makker
- Vue analyste
- Pilgrim is an Indian beauty and personal-care brand; its official site and Similarweb data could not be accessed this session due to repeated connection failures. Its manufacturing model, funding, distribution and traffic scale cannot be independently verified from primary sources here. It competes in the same general Indian D2C beauty segment as other brands in this list. A follow-up check once the site is reachable is needed.
- Angles de partenariat
- No manufacturing, channel or funding details could be verified this session due to site access failures, so a partner would need to start from basic supply-chain discovery · Operating in a crowded Indian D2C beauty segment generally favors differentiated, well-documented ingredient stories.
India · Thane, Maharashtra · Vegan, cruelty-free skincare and color cosmetics
Plum Site ↗
A vegan-certified D2C skincare brand sold on its own site, Nykaa and Amazon, backed by Unilever Ventures and A91 Partners.
- Parent
- Pureplay Skin Sciences (India) Private Limited · Founded 2013
- Chiffre d'affaires
- Rs 322.3 crore in FY2023 (+71.3% YoY); Rs 100-500 crore band reported for FY2025 (FashionNetwork India; Tracxn)
- Canaux
- DTC site (plumgoodness.com); product-image filenames reference Amazon and Nykaa
- Fabrication
- Not disclosed — About-us and FAQ pages (checked this session) cover brand philosophy and a 2013 founding but do not disclose manufacturing location or model (brand About Us page).
- Contact
- hello@plumgoodness.com; +91-750-649-6604; grievance.officer@teampureplay.com; corporate address Lodha i-Think Techno Campus, Thane, Maharashtra 400607; CIN U74120MH2013PTC248969
- Leaders
- Shankar Prasad, Founder — BeautyMatter, company filings
- Vue analyste
- Plum (Plum Goodness) is a vegan, cruelty-free Indian D2C skincare/haircare/body-care brand founded in 2013, an early mover in India's clean-beauty wave. It has solid organic-search traffic (~29K global rank, heavily India-concentrated) at accessible prices (~₹270-₹900). Its site emphasizes vegan formulation but not manufacturing location or model; image references to Amazon and Nykaa suggest marketplace presence too. Main risk: differentiation, since vegan claims are now common.
- Angles de partenariat
- Vegan and cruelty-free positioning requires ingredient and certification documentation for any new formulation · Manufacturing model is undisclosed, leaving open whether in-house or contract capacity is involved · Marketplace presence alongside DTC needs consistent supply across channels.
India · Not independently verified this session · Color cosmetics with skincare crossover (lips, eyes, face, hair, fragrance, nails)
Renée Cosmetics Site ↗
- 1.2MVisites mensuelles · 2026-08
- #50,467Classement mondial
- #32 (Beauty and Cosmetics, India)Classement par catégorie
- 12.31%Taux de rebond
- 2.46Pages/visite
- 00:00:25Durée
Top regions:India 75.89% · United States 4.77% · Vietnam 4.51% · Top source:Organic Search 36.13%
Full-range Indian color-cosmetics D2C brand ('Reinventing Beauty') spanning lips, eyes, face, hair and fragrance, including anti-aging skincare combos, sold via its own site with frequent bundled kits and gifting sets.
- Chiffre d'affaires
- Non divulgué
- Canaux
- DTC site · own app (App Store/Google Play)
- Fabrication
- Not disclosed — About-us and homepage/footer (checked this session) describe the brand as 'an Indian makeup brand' but disclose no manufacturing location or model (brand site).
- Contact
- Standard e-commerce customer service on reneecosmetics.in; no distinct wholesale/press page observed this session
- Vue analyste
- RENÉE Cosmetics is an Indian D2C color-cosmetics brand for 'the modern women of India,' with hero products (liners, mascaras, lipsticks, kits) mostly ₹280-₹850. It draws about 1.2 million monthly visits led by organic search, with unusually low bounce and short visit duration versus peers. Distribution is its own site and apps only; no manufacturing or funding details are disclosed. Key risk: building awareness against better-capitalized incumbents.
- Angles de partenariat
- No manufacturing details are disclosed, so a partner would need to establish basic supply-chain facts before proposing capacity support · Competing in a crowded color-cosmetics field favors fast, trend-responsive shade development · Own-app/DTC-only distribution means one sales channel currently carries all volume.
India · Not independently verified this session · Women's body care (de-tanning, hair removal, brightening)
Sanfe Site ↗
- 412.4KVisites mensuelles · 2026-08
- 50.48%Taux de rebond
- 2.59Pages/visite
- 00:01:11Durée
Top regions:India 82.57% · Vietnam 6.85% · United States 4.37% · Top source:Organic Search 42.02%
Self-described 'India's first Women's Body Care Brand,' focused on de-tanning, hair removal and dark-spot brightening for body and underarm skin, sold DTC online.
- Chiffre d'affaires
- Non divulgué
- Canaux
- DTC site (sanfe.in)
- Fabrication
- Not disclosed — About-us and our-story pages returned 404 this session; homepage states positioning as 'India's first Women's Body Care Brand' with no manufacturing disclosure (brand homepage).
- Contact
- Standard e-commerce customer service on sanfe.in; a guessed about-us subpage returned 404 this session, so no dedicated wholesale/press page was confirmed
- Vue analyste
- Sanfe positions itself as 'India's first Women's Body Care Brand,' covering body, face and hair concerns like tanning, brightening and hair removal. It has a modest web presence (~412K monthly visits, heavily India-concentrated, organic-search-led), consistent with a mid-stage D2C challenger. Its site discloses no manufacturing location, model, founding year or funding. Main risk: dependence on digital-marketing efficiency amid rising acquisition costs.
- Angles de partenariat
- No manufacturing or sourcing details are publicly disclosed, so a partner would need to start with basic supply-chain discovery · Focus on body-care niches often underserved by mainstream brands implies demand for application-specific formulations · Category-education-led marketing favors easy-to-communicate ingredient stories.
India · Customized/personalized skincare and haircare
SkinKraft Site ↗
- 308.7KVisites mensuelles · 2026-08
- #151,324Classement mondial
- #128 (Beauty and Cosmetics, India)Classement par catégorie
- 47.15%Taux de rebond
- 2.63Pages/visite
- 00:01:26Durée
Top regions:India 21.76% · United States 13.87% · Indonesia 4.52% · Top source:Organic Search 63.95%
Positions itself as India's first dermatologically-approved customized skincare brand, formulating individualized regimens from diagnostic skin assessments.
- Parent
- Indépendant
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site (quiz-driven personalized skincare)
- Fabrication
- Not disclosed — About page cites R&D 'across India, Japan, & Taiwan' but does not disclose where finished products are manufactured or by whom (brand About page).
- Contact
- support@skinkraft.com
- Leaders
- Chaitanya Nallan, Co-Founder & CEO; Sangram Simha, Co-Founder & CMO; Veerendra Shivhare, Co-Founder & CTO
- Vue analyste
- SkinKraft is an Indian personalized-skincare brand from the founders of IncNut, building custom formulations from a skin/hair diagnostic quiz, with R&D cited across India, Japan and Taiwan. Distribution is DTC, priced accessibly (INR 300-1,800), a masstige personalization model. Traffic is well above most peers in this set, split between India and a sizeable US audience. Manufacturing location and funding information are undisclosed on official pages.
- Angles de partenariat
- Personalization model depends on a wide, flexible ingredient palette to serve many quiz-generated formulas · No disclosed manufacturing partner is visible, leaving an open question on production scale-up as the personalization model grows · Meaningful US traffic alongside India suggests interest in cross-border regulatory and formulation support.
India · Mumbai · Natural hair care, skincare, essential oils, soaps
Soulflower Site ↗
- 407.1KVisites mensuelles · 2026-08
- #123,286Classement mondial
- #75 (Beauty and Cosmetics, India)Classement par catégorie
- 12.98%Taux de rebond
- 2.38Pages/visite
- 00:00:32Durée
Top regions:India 83.24% · United States 3.63% · United Kingdom 2.89% · Top source:Organic Search 34.17%
Clean-beauty brand formulating plant-based hair and skin products for Indian hair/skin types, sourcing ingredients from certified-organic farms in Rajasthan.
- Parent
- Indépendant
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · Amazon (marketplace bestseller listings)
- Fabrication
- Not disclosed — About page cites ingredient sourcing from an organic-certified Rajasthan farm but does not disclose where finished products are manufactured (brand About page).
- Contact
- cs@soulflower.in
- Leaders
- Natasha Tuli, Founder & Formulator
- Vue analyste
- Soulflower is an Indian natural/vegan beauty brand built on essential oils, hair oils and farm-sourced botanicals, founded by Natasha Tuli. It sells DTC and is a visible 'Amazon Best Seller' for several SKUs. Hero prices (INR 450-2,200, mostly lower end) support a mass natural-beauty position. Traffic is large and India-concentrated. No public funding, manufacturing-location or acquisition information was found on official pages.
- Angles de partenariat
- Relies on farm-sourced botanical ingredients (e.g. organic-certified Rajasthan farms), so traceable raw-material sourcing is central to the brand story · Strong Amazon marketplace presence alongside DTC suggests interest in production capacity that can support marketplace-scale volume · Natural/vegan positioning means new actives need clean-label and cruelty-free documentation.
India · Mumbai · Color cosmetics
Sugar Cosmetics Site ↗
- 191KVisites mensuelles · 2026-08
- #203,805Classement mondial
- #118 (Beauty and Cosmetics, India)Classement par catégorie
- 55.44%Taux de rebond
- 3.28Pages/visite
- 00:01:38Durée
Top regions:India 77.48% · United States 9.63% · United Kingdom 2.82% · Top source:Organic Search 53.32%
One of India's top D2C-born makeup brands, sold in 40,000+ retail stores plus its own website, Nykaa and Amazon.
- Parent
- Vellvette Lifestyle Pvt Ltd (operates as SUGAR Cosmetics) · Founded 2012
- Chiffre d'affaires
- Rs 415 crore in FY2025 (down from Rs 420 crore in FY2023), with a net loss of roughly 26% of revenue (Equentis; Inventiva, 2025)
- Financement
- Series D of $50M from L Catterton in May 2022 (Wikipedia); FY2025 revenue ~₹415 crore with a ~₹108 crore net loss after peaking near ₹500 crore in FY2024 (Wikipedia via Vineeta Singh page)
- Canaux
- DTC site (sugarcosmetics.com)
- Fabrication
- Not disclosed — Wikipedia (via co-founder Vineeta Singh's page) covers funding and financials but not manufacturing; brand's own about-us/our-story/FAQ pages were truncated or 404 this session.
- Contact
- Support available via sugarcosmetics.com; no dedicated OEM/wholesale channel publicly listed
- Leaders
- Vineeta Singh, Co-founder and CEO, with Kaushik Mukherjee, Co-founder — Wikipedia, 5paisa
- Vue analyste
- SUGAR Cosmetics is an Indian color-cosmetics brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee, having raised a $50M Series D from L Catterton in May 2022. Financials are mixed: revenue topped ₹500 crore with a first profitable month in Dec 2023, then reportedly fell to ~₹415 crore with a ~₹108 crore net loss, delaying IPO plans. Web traffic (~191K monthly) is modest versus brand recognition. Manufacturing is undisclosed.
- Angles de partenariat
- Recent revenue decline and delayed IPO plans suggest cost and margin discipline will weigh on any new sourcing decision · No manufacturing model is disclosed, leaving open whether capacity or formulation partnerships apply · As an established color brand, fast new-shade cycles likely remain a priority despite financial pressure.
India · Not specified in sourced results · Dermatologist/science-backed skincare (actives-led serums, sunscreens)
The Derma Co Site ↗
- 4.8MVisites mensuelles · 2026-08
- #11,665Classement mondial
- #4 (Beauty and Cosmetics, India)Classement par catégorie
- 44.25%Taux de rebond
- 3.37Pages/visite
- 00:00:52Durée
Top regions:India 90.77% · United States 1.67% · Qatar 0.48% · Top source:Paid Search 27.74%
Science-first, active-ingredient skincare brand inside Honasa Consumer's multi-brand portfolio (alongside Mamaearth, Aqualogica, Ayuga, BBlunt, Dr Sheth's), sold D2C, marketplaces and expanding offline retail.
- Parent
- Honasa Consumer Limited · HONASA (NSE & BSE) — parent Honasa Consumer Limited, listed 7 November 2023
- Chiffre d'affaires
- Annual revenue run-rate crossed ₹500 crore in April 2024 (Business Standard / Angel One)
- Financement
- Parent company is Honasa Consumer Limited (brand homepage footer)
- Canaux
- DTC site · own app (Android/iOS)
- Fabrication
- Not disclosed — Homepage footer confirms parent as Honasa Consumer Limited ('© 2026 Honasa Consumer Limited'); about-us/our-story/FAQ pages returned 404 this session with no manufacturing disclosure (brand homepage).
- Contact
- thedermaco.com; parent Honasa Consumer Limited investor relations (honasa.in)
- Leaders
- Varun Alagh, Co-founder, Chairman & CEO, Honasa Consumer Limited; Ghazal Alagh, Co-founder (honasa.in)
- Vue analyste
- The Derma Co is a dermatologist-positioned, actives-based skincare brand owned by Honasa Consumer Limited (also Mamaearth's parent). It draws 4.8 million monthly visits, the highest in this set, led by paid search, indicating heavy performance-marketing spend. Distribution is its own site and app; no retail channel is disclosed. Brand-specific manufacturing is undisclosed. Main risk: competition from Minimalist and other actives-focused entrants.
- Angles de partenariat
- Operating under a larger parent group (Honasa Consumer) means sourcing decisions may be centralized rather than brand-specific · Heavy paid-search acquisition means the brand needs steady product availability to justify ad spend · Efficacy positioning requires strong ingredient documentation for new actives.
India · Gurugram · Men's grooming - fragrance, skincare, hair care, beard care, body care
The Man Company Site ↗
- 1.8MVisites mensuelles · 2026-08
- #31,668Classement mondial
- #20 (Beauty and Cosmetics, India)Classement par catégorie
- 31.57%Taux de rebond
- 2.75Pages/visite
- 00:01:27Durée
Top regions:India 91.58% · United States 1.93% · Pakistan 0.63% · Top source:Direct 35.39%
Gurugram-based men's grooming brand with 2M+ customers, positioned around natural ingredients and essential oils across fragrance and personal-care lines.
- Parent
- Independent (legal entity: Helios Lifestyle Limited)
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · own mobile app (iOS/Android)
- Fabrication
- Not disclosed — About page identifies the operating company as Helios Lifestyle Limited but does not disclose manufacturing location, in-house-vs-contract status, or any investor/funding history (brand About page).
- Contact
- https://www.themancompany.com/pages/contact-us
- Vue analyste
- The Man Company is an Indian men's grooming brand under Helios Lifestyle Limited, selling grooming, fragrance and skincare DTC and via its own app. Hero prices (INR 200-900) put actual selling prices in the mass segment despite premium-toned marketing. Similarweb shows some of the highest traffic in this review, heavily India-concentrated. Manufacturing location and funding/ownership history are undisclosed. Positioning centers on natural ingredients and essential oils.
- Angles de partenariat
- High India-concentrated traffic and a mobile app point to a mature D2C operation likely needing consistent, at-scale supply · Marketing emphasizes 'handpicked natural ingredients and essential oils,' so new actives likely need a natural-positioning story · Manufacturing model is undisclosed, leaving room for new or expanded production relationships as volume grows.
India · Mumbai · Hair health - Ayurvedic/nutraceutical supplements, topical hair care
Traya Site ↗
- 2.4MVisites mensuelles · 2026-08
- #29,984Classement mondial
- #20 (Health - Other, India)Classement par catégorie
- 54.9%Taux de rebond
- 2.26Pages/visite
- 00:01:41Durée
Top regions:India 71.71% · United States 5% · Canada 1.92% · Top source:Organic Search 35.66%
Diagnostic-led "science meets Ayurveda" hair-loss brand combining Ayurveda, allopathy and nutrition into personalized treatment plans, with physical centers in several Indian cities.
- Parent
- Indépendante · Fondée en 2019
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site (exclusive regimen kits) · Amazon/Flipkart (individual products) · consultation centers in 5 Indian cities
- Fabrication
- Not disclosed — About page describes the Ayurveda + hair-science + nutrition regimen and founders' story but does not disclose manufacturing location, in-house-vs-contract status, or funding (brand About page).
- Contact
- customercare@traya.health
- Vue analyste
- Traya is an Indian hair-health D2C brand blending Ayurveda, hair science and nutrition into personalized regimens, founded by a husband-and-wife team. Complete kits (from INR 1,699) sell exclusively on its own site, backed by a five-month results guarantee and consultation centers in five cities. Similarweb shows very high traffic (2M+ monthly visits) and strong engagement. Manufacturing location and funding information are undisclosed on official pages.
- Angles de partenariat
- Regimens combine multiple product types (topical, oral supplement, diet guidance) in one kit, implying need for coordinated multi-format production · Backs claims with a five-month money-back guarantee, so formulation efficacy and consistency carry real commercial weight · Physical consultation centers in several cities suggest room for broader clinical or diagnostic partnerships.
India · New Delhi · Men's grooming - skin, beard, hair care, fragrances
Ustraa Site ↗
- 78.5KVisites mensuelles · 2026-08
- #471,350Classement mondial
- #225 (Beauty and Cosmetics, India)Classement par catégorie
- 45.37%Taux de rebond
- 2.46Pages/visite
- 00:00:25Durée
Top regions:India 92.07% · Pakistan 4.62% · United States 2.74% · Top source:Organic Search 53.06%
New Delhi D2C men's grooming brand with 85+ SKUs, now under VLCC's Happily Unmarried Marketing; runs a doctor-guided subscription hair-care program alongside beard/skin lines.
- Parent
- VLCC (via Happily Unmarried Marketing Pvt. Ltd.) · Founded 2015
- Chiffre d'affaires
- INR 65 crore revenue in last reported fiscal year, against INR 100 crore total funding raised to date (per YourStory, Jan 2023)
- Financement
- Wholly owned subsidiary of VLCC Limited via Happily Unmarried Marketing Pvt Ltd (brand site footer); no separate funding rounds disclosed
- Canaux
- DTC site · own app · parent VLCC's broader retail/services network
- Fabrication
- In-house — About page states 'Our products are formulated in our in-house lab'; the company is operated by Happily Unmarried Marketing Pvt Ltd, a wholly owned subsidiary of VLCC Limited (brand About page; site footer).
- Contact
- help@ustraa.com
- Vue analyste
- Ustraa is an Indian men's grooming and hair-health brand run by Happily Unmarried Marketing Pvt Ltd, a wholly owned VLCC Limited subsidiary. It states formulations are developed in an 'in-house lab' and publishes clinical studies for its Foligen hair-growth line. Distribution is DTC via site/app, with India dominant and small Pakistan/US audiences. Physical manufacturing location and specific funding beyond VLCC ownership are undisclosed.
- Angles de partenariat
- Backed by VLCC's larger personal-care infrastructure, so sourcing decisions likely connect to group-level supply relationships · Publishes clinical studies for its Foligen line, indicating new actives need substantiation data to fit the brand's science-forward claims · India-dominant but multi-country traffic suggests some appetite for regional product or regulatory adaptation.
India · Bangalore · Skincare, haircare, body care, wellness/nutrition
WOW Skin Science Site ↗
"Science-backed, plant-powered" D2C personal-care brand; raised a $50M round from ChrysCapital (2021) and $48M led by GIC (2022), reaching ~$98M total disclosed funding.
- Parent
- Independent · Founded 2014 (Manish Chowdhary, Karan Chowdhary, Arvind Sokke, Ashwin Sokke)
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · app · Amazon · Flipkart · Nykaa (India) · Amazon, Walmart, Target (United States)
- Fabrication
- Not disclosed · Made in India — About page states the brand is 'Made in India,' founded 2014 in Bangalore; it does not disclose in-house-vs-contract manufacturing status (brand About page).
- Contact
- https://wowskinscience.com/pages/contact-us
- Leaders
- Manish Chowdhary, Co-founder; Karan Chowdhary, Co-founder; Arvind Sokke, Co-founder; Ashwin Sokke, Co-founder
- Vue analyste
- WOW Skin Science is an Indian personal-care brand founded in 2014 in Bangalore, marketed as 'Made in India' and positioned on natural ingredients plus scientific formulation. Distribution leans heavily on marketplaces (Amazon, Flipkart, Nykaa domestically; Amazon, Walmart, Target in the US) alongside its own site. Hero prices (INR 450-500) are firmly mass-market. Similarweb data for this domain was largely unavailable. Ownership, funding and manufacturing model are undisclosed.
- Angles de partenariat
- Distribution leans heavily on marketplaces (Amazon, Walmart, Target) in multiple countries, implying need for consistent at-scale, export-ready supply · Mass price positioning (roughly 450-500 rupees per SKU) means new formulations must hit tight cost targets · 'Made in India' marketing combined with a US retail footprint suggests interest in maintaining that origin claim while scaling exports.
India · Not independently verified this session · Caffeine-based skin and hair care
mCaffeine Site ↗
Self-described 'India's first caffeinated brand for skin & hair care,' selling caffeine- and acid-infused body washes, lotions, scrubs and hair care DTC online and via marketplaces.
- Chiffre d'affaires
- Non divulgué
- Canaux
- DTC site (mcaffeine.com)
- Fabrication
- Not disclosed — About-us page returned catalog content rather than company information, and our-story/FAQ pages returned 404 this session; no manufacturing disclosure found (brand site).
- Contact
- Standard e-commerce customer service on mcaffeine.com; no distinct wholesale/press page observed this session
- Vue analyste
- mCaffeine is an Indian personal-care brand built on caffeine and other functional actives across body, face, hair and grooming. Available data shows solid engagement (~4 pages/visit, over a minute average duration) and a heavily India-concentrated audience, though visit and rank figures were unavailable this session. Site content accessed here did not disclose manufacturing, founding year or ownership/funding, limiting further assessment.
- Angles de partenariat
- No manufacturing or ownership details were confirmed this session, so a partner would need to start with basic supply-chain and corporate-structure discovery · Multi-category range (body, face, hair, grooming) implies need for formulation expertise across several product types · Caffeine-led positioning favors actives with clear, communicable benefits.
Indonesia · Yogyakarta · Skincare (cleansers, toners, serums, sunscreen)
Avoskin Site ↗
- 63.2KVisites mensuelles · 2026-08
- #499,886Classement mondial
- #57 (Beauty and Cosmetics, Indonesia)Classement par catégorie
- 37.63%Taux de rebond
- 2.59Pages/visite
- 00:01:47Durée
Top regions:Indonesia 74.93% · United States 16.28% · Cambodia 8.79% · Top source:Organic Search 54.36%
"Green and clean beauty" Indonesian skincare brand blending natural ingredients (avocado, Bali/Java-sourced botanicals) with dermatologist-tested, cruelty-free formulations, sold via Shopee, Tokopedia and its own site.
- Parent
- PT AVO Innovation Technology · Founded 2014 (Anugrah Pakerti)
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · AVO Store franchise network · business-opportunity partner program
- Fabrication
- Not disclosed — About page states a 'People, Planet, and Profit' fair-trade philosophy toward upstream/downstream partners but does not disclose manufacturing location or in-house-vs-contract status (brand About Us page).
- Contact
- https://www.avoskinbeauty.com/avo-store-landing-page
- Leaders
- Anugrah Pakerti, Founder
- Vue analyste
- Avoskin is an Indonesian skincare brand run by PT AVO Innovation Technology, selling serums DTC alongside an 'AVO Store' franchise-style network and a partner business-opportunity program. Hero prices (IDR 190,000-300,000) sit in a masstige tier locally. The brand states a 'people, planet, profit' fair-trade philosophy toward its partners but does not disclose manufacturing location or model. Traffic is majority Indonesian with a notable US secondary market.
- Angles de partenariat
- Runs an 'AVO Store' franchise and business-opportunity program, indicating an active push to expand physical retail partners · States a fair-trade commitment to upstream and downstream partners, favoring documented, ethically-sourced supply relationships · Notable US traffic alongside its Indonesian base suggests early interest in cross-border market or regulatory support.
Indonesia · Sidoarjo, East Java, Indonesia · Skincare — sun care (SPF), facial care, acne/sensitive-skin lines
Azarine Cosmetic Site ↗
- 9.2KVisites mensuelles · 2026-08
- #2,459,547Classement mondial
- #249 (Beauty and Cosmetics, Indonesia)Classement par catégorie
- 55.98%Taux de rebond
- 1.54Pages/visite
- 00:00:17Durée
Top regions:Indonesia 80.48% · Malaysia 19.52% · Top source:Organic Search 41.11%
Affordable, BPOM- and Halal MUI-certified skincare brand best known for sunscreens, sold via Shopee/Lazada/TikTok Shop and offline drugstores across Indonesia with early exports to Malaysia.
- Parent
- PT Wahana Kosmetika Indonesia · Founded 2002
- Chiffre d'affaires
- not disclosed (third-party data-broker estimates exist but are not company-reported figures)
- Canaux
- DTC site · reseller program ('Be Our Reseller') · 'Where to Buy' retail network referenced (specific retail partners not listed on pages reviewed).
- Fabrication
- In-house · Made in Indonesia — Homepage footer credits 'PT WKI' and the site references 'WKI LAB' as the brand's own cosmetics-innovation laboratory, indicating in-house R&D/production (brand homepage).
- Contact
- Customer service via azarinecosmetic.com; corporate/export inquiries via PT Wahana Kosmetika Indonesia, Sidoarjo, East Java
- Leaders
- Brian Lazuardi Tjahyanto, CEO (second-generation leadership since 2015; named 'Man of the Year 2023' by GATRA Media Group); Yuniati Sastera Kusuma, Founder (2002) — source: inilah.com, gayatrend.com
- Vue analyste
- Azarine Cosmetic is an Indonesian sun-care-led beauty brand operated by PT WKI, whose own site references an in-house 'WKI Lab' cosmetics-innovation function, pointing to in-house formulation capability. Traffic is small but concentrated in Indonesia and Malaysia, with organic search as the leading channel, indicating an emerging digital footprint. The brand centers on everyday sun-care and skin routines rather than color cosmetics. No public funding or acquisition history was identified.
- Angles de partenariat
- An in-house lab focus on sun care suggests openness to active-ingredient and SPF-system innovation partners rather than only finished-product sourcing · Currently concentrated in Indonesia and Malaysia, so regional growth would likely need registration and formulation support for new Southeast Asian markets · A reseller-driven model implies interest in consistent supply at reseller-friendly volumes.
Indonesia · South Jakarta, Indonesia · Makeup (face base, powder) plus BLP Skin skincare line
BLP Beauty Site ↗
- 21.4KVisites mensuelles · 2026-08
- #922,741Classement mondial
- #127 (Beauty and Cosmetics, Indonesia)Classement par catégorie
- 40.73%Taux de rebond
- 4.66Pages/visite
- 00:01:31Durée
Top regions:Indonesia 88.44% · India 8.15% · United States 3.42% · Top source:Organic Search 66.52%
Founder-led (Lizzie Parra), vegan and cruelty-free Indonesian makeup and skincare brand sold online via blpbeauty.com, Shopee and Lazada, plus offline retail.
- Parent
- PT Lizzie Parra Kreasi · Founded 2016 (May 2016)
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site (Shopify) · formal reseller program ('BLPpreneur') · physical stores referenced · active social commerce (Instagram, TikTok, YouTube, Facebook).
- Fabrication
- Not disclosed · Made in Indonesia — About page identifies the operating entity as PT Lizzie Parra Kreasi but does not state whether manufacturing is in-house or contracted (brand About page).
- Contact
- Via blpbeauty.com; HQ Jl. Limau II No.3, South Jakarta
- Leaders
- Elizabeth Christina Prameswari ('Lizzie Parra'), Founder — source: LinkedIn/company profile
- Vue analyste
- BLP Beauty is an Indonesian color-cosmetics brand operated by PT Lizzie Parra Kreasi, selling direct via its own storefront alongside a formal reseller ('BLPpreneur') network and active social-commerce presence. Traffic is modest but well-engaged (nearly five pages per visit) with organic search dominant and India and the US as secondary audiences. Pricing sits in an accessible mid-range band typical of Indonesian mass-market makeup. No public funding or acquisition activity was identified.
- Angles de partenariat
- A reseller-driven growth model implies a need for consistent, scalable supply to support a distributed sales network · Accessible mid-range pricing suggests ongoing cost discipline in formulation and packaging choices · Active social-commerce presence points to demand for frequent new-SKU launches to keep content fresh.
Indonesia · Jatinegara/Cipinang, Jakarta, Indonesia · Natural skincare
Bhumi Site ↗
- 43.1KVisites mensuelles · 2026-08
- #813,285Classement mondial
- 45.94%Taux de rebond
- 2.55Pages/visite
- 00:04:43Durée
Top regions:Indonesia 100% · Top source:Direct 72.97%
Jakarta-based natural, essential-oil skincare brand founded by sibling entrepreneurs, sold via its own site, e-commerce marketplaces and social commerce across Indonesia.
- Parent
- PT Riza Kreasi Naturalindo · Founded 2016 (company); brand launched 2017
- Chiffre d'affaires
- Non divulgué
- Canaux
- DTC site; broader retail footprint could not be verified this session since About/FAQ pages were blocked to automated fetch.
- Fabrication
- Not disclosed — Similarweb's site description names the operator as PT Riza Kreasi Naturalindo (brand established 2017); the official About/FAQ pages returned HTTP 403 to automated fetch, so manufacturing location/model is not independently confirmed.
- Contact
- hello@bhumi.co.id; bhumi.co.id/en/information/about_us
- Leaders
- Rizkia Rashed and Ahmad Rashed, sibling Co-Founders (Ahmad Rashed: Co-Founder & Chief Operational Officer) — brandoke.com, linkedin.com/in/ahmad-rashed-828a7aa0
- Vue analyste
- Bhumi is an Indonesian natural-skincare brand founded in 2017 and operated by PT Riza Kreasi Naturalindo, positioned around nature-derived ingredients. Traffic is entirely domestic with direct navigation as the leading channel and an unusually long average visit duration, suggesting a loyal returning-customer base rather than broad new-visitor acquisition. The brand's own About/FAQ pages were inaccessible to automated review this cycle. No public funding or acquisition activity was identified.
- Angles de partenariat
- A natural-ingredients positioning suggests any new actives would need clear sourcing/traceability documentation to support brand claims · High apparent customer loyalty (long visit durations, direct-traffic dominance) suggests room to expand the line for repeat buyers rather than needing broad acquisition support · As a smaller independent brand it likely values flexible minimum-order quantities.
Indonesia · Jakarta · Color cosmetics, skincare, fragrance & body
Buttonscarves Beauty Site ↗
Beauty line of Indonesian modest-fashion group Modinity, extending founder Linda Anggrea's Buttonscarves brand from headscarves into makeup, skincare and fragrance.
- Parent
- Modinity Group · Founded 2016 (Buttonscarves parent brand, Linda Anggrea); beauty line launched later, exact year not publicly disclosed
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · store locator listing physical retail across Southeast Asia · Instagram/TikTok/YouTube
- Fabrication
- Not disclosed — About Us page emphasizes craftsmanship and a decade of growth as a Southeast Asian fashion house but does not state whether the newer beauty/fragrance line is made in-house or by a contract manufacturer, nor name a production country (brand About page).
- Contact
- https://buttonscarves.com
- Leaders
- Linda Anggrea, Founder & CEO, Modinity Group/Buttonscarves
- Vue analyste
- Buttonscarves is a Southeast Asia-born modest-fashion house built over roughly a decade around scarves and accessories, now extended into beauty and fragrance under 'Buttonscarves Beauty'. It sells via its own site and a growing regional retail footprint, backed by Instagram/TikTok marketing. Traffic is Indonesia-first (69%). Public sources do not disclose whether beauty products are made in-house or by outside manufacturers, or where.
- Angles de partenariat
- Recently extended from scarves/apparel into a dedicated beauty and fragrance line, so it likely still needs formulation and production partners with cosmetics-specific expertise · Southeast-Asia-first distribution with a growing regional retail footprint suggests appetite for partners who can support multi-market registration · No public manufacturing disclosure suggests an early-stage beauty operation still assembling its supply chain.
Indonesia · South Jakarta, Indonesia · Makeup and skincare (base, brows, lips, cleansers, serums, sunscreen)
Dear Me Beauty Site ↗
'People-powered' halal, cruelty-free, BPOM-certified local beauty brand for everyday Indonesian women, sold via Shopee/Lazada/TikTok Shop and frequent cross-brand collaborations.
- Parent
- PT Garland Cantik Indonesia · Founded 2017
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · physical stores referenced · cross-brand collaborations (KFC, SASA, Yupi, Nissin) · social/WhatsApp/Line ordering.
- Fabrication
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Garland Cantik Indonesia but does not disclose factory ownership or manufacturing location (brand homepage).
- Contact
- Via dearmebeauty.com customer service; HQ South Jakarta
- Leaders
- Nikita Wiradiputri, CEO & Co-Founder — source: cantika.com (Dec 2024 interview)
- Vue analyste
- Dear Me Beauty is an Indonesian color-cosmetics brand operated by PT Garland Cantik Indonesia, offering an accessible price ladder from roughly Rp49,000 lip products to under Rp180,000 complexion items. It runs co-branded promotions with mainstream consumer names (KFC, SASA, Yupi, Nissin), pointing to a cross-brand collaboration strategy. Traffic skews heavily Indonesian with a notable US segment. No public funding or acquisition activity was identified.
- Angles de partenariat
- Frequent cross-brand collaborations suggest interest in fast-turnaround, limited-edition formulation and packaging runs · Accessible pricing across a broad color-cosmetics range implies ongoing cost pressure on formulation and packaging suppliers · A social/messaging-app-led sales model suggests demand for frequent new-SKU drops to sustain engagement.
Indonesia · Jakarta · Color cosmetics and skincare for teens/beauty beginners
Emina Site ↗
- 85KVisites mensuelles · 2026-08
- #512,235Classement mondial
- #120 (Ecommerce and Shopping - Other, Indonesia)Classement par catégorie
- 73.05%Taux de rebond
- 1.34Pages/visite
- 00:00:37Durée
Top regions:Indonesia 77% · United States 20.75% · India 2.25% · Top source:Organic Search 44.22%
Paragon's teen-focused brand and Indonesia's leading youth cosmetics line, sold through retail (Guardian, Watsons) and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2015
- Chiffre d'affaires
- non divulgué
- Financement
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Canaux
- DTC site · Shopee · physical retail (store locator on brand site).
- Fabrication
- In-house · Made in Indonesia — Brand operates under ParagonCorp (PT Paragon Technology and Innovation), confirmed via footer references to Paragon's terms/privacy policy and a paracorpgroup.com contact email; Paragon is Indonesia's largest cosmetics manufacturer and produces its own brand portfolio including Wardah, Emina, Make Over and Kahf (brand homepage; Wikipedia).
- Contact
- hello@eminacosmetics.com; customercare@paracorpgroup.com; WhatsApp +62 877-0112-3000
- Leaders
- Nurhayati Subakat, Founder and Chairwoman of parent Paragon Technology and Innovation — The CEO Magazine
- Vue analyste
- Emina is a youth-oriented color-cosmetics and skincare brand owned by PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which also owns Wardah, Make Over and Kahf. It targets teens and young adults with an accessible price ladder, in-house production scale, and educational content. Distribution runs through its own site, Shopee and physical retail. Traffic includes a notably large US share alongside its Indonesian base.
- Angles de partenariat
- As part of a large vertically integrated manufacturer, new-category decisions likely run through the parent group's own R&D and sourcing rather than independent outsourcing · A teen/young-adult audience suggests interest in trend-responsive, fast-cycle color cosmetics and beginner skincare · Notable international traffic hints at latent interest in export-ready formulation if cross-border retail is pursued.
Indonesia · Jakarta, Indonesia · Clinical/dermatology-based skincare (clinic services plus Erha Ultimate/Erha21 retail lines)
Erha Site ↗
- 32.6KVisites mensuelles · 2026-08
- 83.87%Taux de rebond
- 1.37Pages/visite
- 00:00:13Durée
Top regions:Indonesia 100% · Top source:Organic Search 49.76%
Indonesia's first dermatologist-founded 'Intelligent DermaBeauty' ecosystem, combining skin/hair clinics with retail skincare sold through its clinics, modern trade and e-commerce.
- Parent
- Erha Clinical Group · Founded 1999 (established 28 September 1999; founder's private dermatology practice began 1998)
- Chiffre d'affaires
- non divulgué
- Canaux
- E-commerce/DTC (Similarweb category: Ecommerce and Shopping); brand is understood to have dermatology-clinic heritage, but a full channel list could not be verified this session since the official site was unreachable.
- Fabrication
- Not disclosed — Official site (erha.co.id) returned an invalid-SSL-certificate error on repeated automated fetch attempts (both https and http) and has no Wikipedia article; manufacturing details are not independently verifiable within budget.
- Contact
- dear@erha.co.id, cs@erhastore.co.id; +62-21-50922121; HQ Treasury Tower, SCBD, Jakarta
- Leaders
- dr. Ronny Pramoedya Handoko, Sp.DVE, Founder — source: erhaultimate.co.id, erha.co.id
- Vue analyste
- Erha is an Indonesia-founded dermatology-heritage skincare brand with an entirely domestic traffic base and organic search as its leading channel. The brand's own site could not be reached for automated review this cycle (a certificate error blocked the connection), and no Wikipedia entry was found, limiting verifiable detail on ownership, manufacturing and funding. A high bounce rate and short visit duration relative to peers may reflect single-SKU, transactional visits.
- Angles de partenariat
- A dermatology heritage suggests interest in clinically-substantiated actives and documentation supporting efficacy claims · Limited visible digital-channel diversity suggests reliance on clinic/practitioner relationships alongside e-commerce, implying steadier supply-cadence needs than a pure DTC brand · An established domestic brand likely prioritizes formulation consistency over rapid new-SKU turnover.
Indonesia · Vegan color cosmetics and skincare
Esqa Cosmetics Site ↗
Indonesia's first vegan, halal-certified makeup brand with roughly 120 SKUs, sold across Sociolla, Sephora and Watsons in Southeast Asia; raised a $6M Series A led by Unilever Ventures.
- Parent
- Independent (Unilever Ventures - minority investor) · Founded 2016 (Cindy Angelina & Kezia Trihatmanto)
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site · official reseller network (per /pages/official-resellers)
- Fabrication
- Not disclosed — About-us page covers the founders' story and 2016 launch as a vegan, Halal-certified cosmetics brand but does not state whether products are made in-house or by a contract manufacturer, or name a production country (brand About page).
- Contact
- contact.retail@esqacosmetics.com
- Leaders
- Cindy Angelina, Co-founder; Kezia Trihatmanto, Co-founder
- Vue analyste
- ESQA Cosmetics is a Jakarta color-cosmetics brand launched June 2016 by two LA-educated friends, positioned as Indonesia's first vegan, Halal-certified makeup line with fashion-forward packaging. It sells via its own DTC site and an official-reseller network; traffic is overwhelmingly domestic (98%+) with low pages-per-visit. Public sources disclose no manufacturing arrangement, funding, or ownership.
- Angles de partenariat
- Vegan and Halal-certified positioning means any new formulation or ingredient must come with matching certification and documentation · Near-total reliance on the domestic Indonesian market suggests room for a partner who can support export-market formulation adjustments · Fashion-forward, trend-driven packaging suggests a preference for manufacturing partners comfortable with frequent SKU refreshes.
Indonesia · West Jakarta, Indonesia (Kalideres) · Affordable mass skincare (cleansers, masks, serums, eye cream)
Glad2Glow Site ↗
Fast-growing, China-trend-inspired affordable skincare brand sold mainly through Shopee and TikTok Shop, riding Indonesia's wave of Chinese-manufactured 'dupe' skincare alongside peers like Skintific.
- Parent
- PT Suntone Wisdom Indonesia · Founded 2022
- Chiffre d'affaires
- non divulgué
- Fabrication
- Not disclosed — Official site (glad2glow.co) was unreachable (connection errors) on repeated attempts, Similarweb has no listing for the domain ('no Similarweb data'), and a Brave search returned HTTP 429 (not retried per rate-limit rule); no information could be gathered beyond the brand name, website and country supplied.
- Contact
- Via glad2glow.co website and marketplace stores; registrant PT Suntone Wisdom Indonesia, Kalideres, West Jakarta
- Leaders
- Ownership publicly disputed/unconfirmed — Indonesian media (IDN Times) reports claims naming individuals (e.g. Fitri Utami, Aliyyah Kohl) without supporting evidence
- Vue analyste
- Glad2Glow could not be meaningfully profiled this cycle: its website was unreachable across repeated automated attempts, it has no listing in the traffic-analytics source used, and a third-party search query hit a rate limit before results could be reviewed. Based on the brand name and country context it is presumed to be a small Indonesian beauty label, but ownership, manufacturing, pricing, channels and funding are all unconfirmed. This profile should be revisited once the site is reachable.
- Angles de partenariat
- Insufficient verified information to characterize specific partnership needs this cycle · If active, a small/early-stage Indonesian beauty brand of this type would typically need flexible minimum-order-quantity production and basic formulation support to launch or sustain a catalog.
Indonesia · Cikupa, Tangerang, Banten, Indonesia (production HQ) · Skincare, makeup, hair & body care
Hanasui Site ↗
- 15.3KVisites mensuelles · 2026-08
- #1,181,241Classement mondial
- 19.28%Taux de rebond
- 8.34Pages/visite
- 00:20:12Durée
Top regions:Indonesia 96.69% · United States 1.88% · Malaysia 1.43% · Top source:Direct 81.99%
Affordable mass-market Indonesian beauty brand (skincare, makeup, hair and body care) manufactured in-house by PT Eka Jaya Internasional, distributed via e-commerce and retail channels nationwide.
- Parent
- PT Eka Jaya Internasional (EJI) · Founded 2016
- Chiffre d'affaires
- Non divulgué
- Canaux
- Sold via manufacturer/distributor site eji.co.id; broader external retail footprint was not verified this session.
- Fabrication
- In-house · Made in Indonesia — Manufacturer/distributor page (eji.co.id) states Hanasui is produced by PT Eka Jaya Internasional at its own Tangerang, Banten factory, which also offers third-party contract manufacturing ('jasa maklon') alongside its own brands.
- Contact
- Via eji.co.id (parent PT Eka Jaya Internasional) corporate and contract-manufacturing (maklon) inquiry channels
- Leaders
- Ferry Firmanto, Founder/Owner, PT Eka Jaya Internasional — fortuneidn.com, idxchannel.com
- Vue analyste
- Hanasui is an Indonesian personal-care brand (face, body and hair care) produced by PT Eka Jaya Internasional, a Tangerang-based manufacturer that runs its own branded lines and also offers third-party contract manufacturing. Traffic is dominated by direct navigation, suggesting a base of returning customers rather than open-web discovery. The brand positions itself around affordable, everyday skin-health maintenance. No public funding activity was identified.
- Angles de partenariat
- Its manufacturer already offers third-party contract-manufacturing services, so the brand itself may lean more on marketing/distribution partnerships than on sourcing production · Affordable, everyday positioning implies ongoing cost discipline in formulation · A direct-traffic-heavy audience suggests an established repeat-customer base that could support steady, predictable order volumes.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Men's halal grooming and self-care (face wash, moisturizer, sunscreen, hair/body care)
Kahf Site ↗
- 127.4KVisites mensuelles · 2026-08
- #340,186Classement mondial
- #32 (Beauty and Cosmetics, Indonesia)Classement par catégorie
- 46.17%Taux de rebond
- 2.03Pages/visite
- 00:00:14Durée
Top regions:Indonesia 61.02% · Malaysia 18% · United States 6.75% · Top source:Organic Search 66.27%
ParagonCorp's halal, nature-rooted men's self-care brand and a top-gaining personal-care line, sold via modern trade and Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 2020 (launched October 2020) — source: infobrand.id
- Chiffre d'affaires
- non divulgué
- Financement
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Canaux
- DTC site (kahfeveryday.com/shop); part of Paragon's multi-brand retail network.
- Fabrication
- In-house · Made in Indonesia — Brand homepage states directly: 'Kahf adalah bagian dari Paragon Technology and Innovation' (Kahf is part of Paragon Technology and Innovation), Indonesia's largest cosmetics manufacturer (brand homepage).
- Contact
- info@kahfeveryday.com; +62 804 140 1123
- Leaders
- Billy Dharmawan Goputra, Head of Brand Building, Kahf (with the brand team since its 2020 launch); Nurhayati Subakat, Founder of parent ParagonCorp — source: infobrand.id, LinkedIn
- Vue analyste
- Kahf is a halal-positioned men's grooming brand explicitly described on its own site as part of PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer and owner of Wardah, Emina and Make Over, giving it in-house production scale from launch. Its traffic mix is more internationally diverse than sister brands, with shares from Malaysia, the US, the UK and Cambodia, reflecting halal-grooming demand beyond Indonesia.
- Angles de partenariat
- Halal-adjacent positioning across multiple countries suggests a need for formulation and certification support that travels across different halal-standard regimes · As part of a large manufacturer, new-category R&D likely runs through the parent's own capabilities rather than independent sourcing · International traffic beyond Indonesia hints at appetite for export-ready registration support in Muslim-majority and diaspora markets.
Indonesia · Sleman, Yogyakarta, Indonesia · Skincare
Lacoco Site ↗
Yogyakarta-based natural/clean skincare brand under AVO Innovation Technology's multi-brand portfolio, sold via its own site, thousands of reseller distributors and marketplaces (Shopee, Tokopedia) across Indonesia.
- Parent
- PT AVO Innovation Technology (also owns Avoskin, Looke Cosmetics, Oasea, Glow Better) · Founded 2017 (Yogyakarta); first product (Watermelon Glow Mask) launched April 2018
- Chiffre d'affaires
- Non divulgué
- Canaux
- Shopee · Lazada · Tokopedia · DTC site.
- Fabrication
- Not disclosed — Homepage markets 'Engineered Natural Skincare' but does not name a manufacturer or factory; a dedicated About Us page exists but was not reachable within budget.
- Contact
- Via lacoco.co.id (official resellers on Shopee/Tokopedia/Instagram); parent AVO Innovation Technology corporate contact for brand partnerships
- Leaders
- Anugrah Pakerti, Founder & CEO of PT AVO Innovation Technology (Forbes 30 Under 30 Asia 2020; Prestige Indonesia 40 Under 40 2022) — instagram.com/p/Cj4YPVoBOkp
- Vue analyste
- Lacoco markets itself as 'Engineered Natural Skincare' at a mid-range Indonesian price point (roughly Rp200,000-280,000, notably higher than many domestic peers) and distributes primarily through Shopee, Lazada and Tokopedia. A product-authentication link on its site points to anti-counterfeiting concerns common in the Indonesian beauty market. Traffic shows a high bounce rate and very short visit duration, suggesting mostly single-product lookups.
- Angles de partenariat
- Above-average local pricing suggests room for ingredient or formulation stories that justify a premium versus mass Indonesian peers · Marketplace-first distribution rather than owned retail suggests a need for supply that matches promotional/flash-sale demand spikes on those platforms · Visible anti-counterfeiting measures suggest sensitivity to packaging/product security features.
Indonesia · South Jakarta, Indonesia · Makeup — face base, powder, foundation, cushion
Luxcrime Site ↗
- 28.3KVisites mensuelles · 2026-08
- 87.64%Taux de rebond
- 1.46Pages/visite
- 00:00:23Durée
Top regions:Indonesia 100% · Top source:Organic Search 41.24%
Indonesian local powder-and-foundation specialist with both online (luxcrime.com, Shopee, Lazada) and offline retail operations following fast beauty-trend cycles.
- Parent
- PT Luxury Cantika Indonesia (also referenced as PT Hypesfast Karya Nusantara on the official site) · Founded 2015
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site (Shopify) · active Instagram/TikTok social commerce.
- Fabrication
- Not disclosed · Made in Indonesia — Homepage identifies the operating entity as PT Hypesfast Karya Nusantara (Jakarta Selatan) but does not state whether production is in-house or contracted (brand homepage).
- Contact
- info@luxcrime.com; WhatsApp +62 853-4519-3779 / +62 853-1111-1010; HQ Graha Binakarsa Building, Jl. HR Rasuna Said, South Jakarta
- Leaders
- Ahmad Nurul Fajri, Founder & Director — source: LinkedIn
- Vue analyste
- Luxcrime is a self-described 'favorite local' Indonesian complexion-makeup brand (powders, foundations, cushions) operated by PT Hypesfast Karya Nusantara, sold direct via a Shopify storefront with active social-commerce presence. Pricing runs from budget lip and blush items to a mid-range foundation/concealer tier, positioning it as an affordable local alternative to international complexion brands. No public funding was identified.
- Angles de partenariat
- Positioning as an affordable 'local' alternative to international complexion brands suggests ongoing cost pressure on foundation/cushion formulation and packaging · Promotion-heavy, social-commerce-driven sales suggest demand for frequent limited-edition shades or finishes · As a single-brand operator it likely values simple, fast-turnaround production relationships.
Indonesia · Malang · Skincare, body care, personal care
MS Glow Site ↗
- 37.5KVisites mensuelles · 2026-08
- #991,118Classement mondial
- #129 (Beauty and Cosmetics, Indonesia)Classement par catégorie
- 81.59%Taux de rebond
- 1.17Pages/visite
- 00:00:22Durée
Top regions:Indonesia 100% · Top source:Organic search 41.19%
One of Indonesia's largest mass-market halal/BPOM-certified skincare brands, sold through a nationwide reseller/agent network and marketplaces, with distribution reaching Malaysia, Singapore, Japan and the Middle East.
- Parent
- PT Kosmetika Cantik Indonesia · Founded 2013 (Shandy Purnamasari & Kadek Maharani Kemala Dewi)
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site (msglowid.com) · MS Glow Aesthetic Clinic network; no marketplace or third-party retail partners confirmed on-site this session
- Fabrication
- Not disclosed · Made in Indonesia — Site states MS Glow is a brand line under 'PT. Kosmetika Cantik Indonesia', established 2013; Indonesian Wikipedia search results describe it as run by Gilang Widya Pramana's wife Shandy Purnamasari. Neither source states own-factory versus contract/maklon manufacturing, and product listing pages (Shop/Products) returned 404 this session so hero pricing was not independently confirmed (brand site; id.wikipedia.org search).
- Contact
- https://msglowid.com/Contact
- Leaders
- Shandy Purnamasari, CEO/Co-founder; Kadek Maharani Kemala Dewi, Co-founder
- Vue analyste
- MS Glow is a large Indonesian beauty brand established 2013 under PT Kosmetika Cantik Indonesia, built around a 'Magic For Skin' concept with an affiliated aesthetic-clinic network. Indonesian Wikipedia ties its operation to entrepreneur Gilang Widya Pramana's wife, Shandy Purnamasari. Its e-commerce pages could not be rendered this session, so hero pricing and its manufacturing model remain unconfirmed.
- Angles de partenariat
- Scale and mass-market reach (large owner group, clinic network, celebrity endorsements) suggest an operation likely already running high-volume production, so any new partner would need to match that scale · Public manufacturing disclosure is limited, so confirming current in-house-versus-contract status would be a necessary first step · Affiliated aesthetic-clinic business suggests possible interest in clinically-oriented or dermo-cosmetic formulations alongside its mass skincare line.
Indonesia · Jakarta, Indonesia (ParagonCorp HQ) · Professional makeup (foundation, cushion, lip, eye)
Make Over Site ↗
- 37.7KVisites mensuelles · 2026-08
- #808,909Classement mondial
- #178 (Beauty and Cosmetics, Indonesia)Classement par catégorie
- 47.22%Taux de rebond
- 2.08Pages/visite
- 00:00:28Durée
Top regions:Indonesia 61.45% · India 13.65% · United States 10.59% · Top source:Organic Search 58.08%
ParagonCorp's professional-grade halal makeup brand, GMP- and Halal Assurance System-certified, sold in Indonesian modern retail plus Shopee/Lazada/TikTok Shop.
- Parent
- PT Paragon Technology and Innovation (ParagonCorp) · Founded 1985 (ParagonCorp founded); Make Over is one of Paragon's professional makeup brands
- Chiffre d'affaires
- not disclosed at brand level; parent ParagonCorp is privately held and does not publish consolidated revenue — corporate profile cites ~95 million pieces annual production across 7,500+ employees (source: webpackaging.com, paragon-innovation.com)
- Financement
- No public funding rounds; wholly owned by privately-held PT Paragon Technology and Innovation.
- Canaux
- DTC e-commerce; broader offline retail network (Paragon brands are widely distributed via Indonesian beauty retailers) not directly confirmed this session.
- Fabrication
- In-house · Made in Indonesia — Sister brand of Wardah/Emina/Kahf under PT Paragon Technology and Innovation, Indonesia's largest cosmetics manufacturer, which produces its own brand portfolio (Wikipedia search result grouping Wardah, Make Over and Kahf under ParagonCorp).
- Contact
- Via makeoverforall.com; Paragon corporate/supplier contact via paragon-innovation.com
- Leaders
- Nurhayati Subakat, Founder of ParagonCorp — source: paragon-innovation.com
- Vue analyste
- Make Over is the more premium, professional-oriented makeup brand within PT Paragon Technology and Innovation's portfolio (alongside Wardah, Emina and Kahf), with complexion products priced meaningfully above sister brand Emina, consistent with a professional-artist, shade-matching positioning. As part of Paragon it draws on the group's in-house manufacturing scale. Traffic is majority Indonesian with secondary audiences in India, the US, Pakistan and Poland.
- Angles de partenariat
- Professional-artist positioning suggests interest in higher-performance complexion formulations (long-wear, shade-matching) versus mass-market peers · As part of a large manufacturer, new formulation work likely runs through the parent's own R&D rather than independent sourcing · Some international traffic suggests latent interest in export-ready products if cross-border retail expansion is pursued.
Indonesia · Central Jakarta, Indonesia · Natural/organic skincare (centella, ginseng, bio-retinol lines)
Npure Site ↗
TikTok- and Shopee-native 'natural organic' skincare brand built around the #GenerasiKulitSehat mission, BPOM- and halal-certified, sold heavily through Shopee, TikTok Shop and livestream commerce.
- Parent
- PT Penta Natural Kosmetindo (member of PT Sukses Corp International) · Founded 2017
- Chiffre d'affaires
- non divulgué
- Canaux
- DTC site; broader retail footprint not confirmed this session.
- Fabrication
- Not disclosed · Made in Indonesia — Homepage identifies the manufacturer as PT Penta Natural Kosmetindo, 'a member of Sukses Corp International'; the page does not state an in-house-vs-contract split (brand homepage).
- Contact
- NPURE Care support via npure.co.id; HQ Jl. Raya Mangga Besar No.113 Lantai 5, Jakarta Pusat
- Leaders
- Founding/co-founder team named only in secondary sources (e.g. Willy Handoko, Kezia Rachely and others); no single founder confirmed by primary company sources — source: brandwiki.lazada.co.id
- Vue analyste
- Npure is an Indonesian natural-skincare brand built around a 'Skincare, Sport & Superfood' wellness positioning and centella/niacinamide-led formulations, operated by PT Penta Natural Kosmetindo under the Sukses Corp International group. Traffic is entirely domestic with organic search as the leading channel, and a global rank in the single-digit millions indicates a modest but established digital footprint. No public funding or acquisition activity was identified.
- Angles de partenariat
- A wellness-adjacent 'skin health' narrative suggests interest in actives with clear efficacy/safety documentation to support claims · Entirely domestic traffic suggests the brand is still building its digital footprint, implying near-term focus on core-market formulation refresh over export-ready development · Group ownership suggests some new-product decisions may involve the parent's own sourcing relationships.